Saving Audience in Germany
Saving has an estimated audience of 4,279,153 people in Germany. 49.1% are female, 50.9% are male, average age 44.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Corfu (regional unit), CAC 40, Stradivarius, Handmade Gifts, Durban University of Technology.
The average Saving fan in Germany is 44.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Corfu (regional unit), CAC 40, Stradivarius, with strongest over-indexing on Corfu (regional unit) (4.52× the country average). Demographically, the Saving audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Saving fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 44.3 |
| Estimated audience size | 4,279,153 |
Audience persona
The typical Saving fan in Germany is balanced, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 772,823 | 1.12× |
| Baden-Württemberg | 603,717 | 1.03× |
| Nordrhein-Westfalen | 581,068 | 0.62× |
| Niedersachsen | 418,532 | 1.01× |
| Hessen | 412,597 | 1.27× |
| Sachsen | 250,003 | 1.19× |
| Rheinland-Pfalz | 211,513 | 0.99× |
| Berlin | 196,023 | 1.02× |
| Schleswig-Holstein | 146,567 | 0.95× |
| Brandenburg | 124,580 | 0.94× |
| Thüringen | 120,944 | 1.11× |
| Sachsen-Anhalt | 115,385 | 1.04× |
| Hamburg | 102,230 | 1.06× |
| Mecklenburg-Vorpommern | 78,507 | 0.96× |
| Saarland | 41,744 | 0.79× |
| Bremen | 32,654 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 4.52× | Travel & Leisure |
| CAC 40 | 2.02× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Handmade Gifts | 1.55× | Kids & Family |
| Durban University of Technology | 3.57× | Business & Career |
| Home Delivery | 1.98× | Food & Beverages |
| KLIX (AM) | 1.55× | Music & Radio |
| Cachorro | 2.13× | Pets & Animals |
| Golem | 1.77× | Technology & Electronics |
| Motion Picture Association of America | 4.3× | Movies & TV |
| Bank account | 1.5× | Business & Career |
| Noodle (Gorillaz) | 1.61× | Music & Radio |
| Volvo V60 | 2.33× | Cars & Mobility |
| Humans (TV series) | 2.45× | Movies & TV |
| Emil Nolde | 2.3× | Arts & Culture |
| Theocracy | 4.46× | Music & Radio |
| Samanyolu Haber | 1.85× | Movies & TV |
| Esra Erol | 2.24× | Movies & TV |
| Bray | 6.27× | |
| Coworking | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.98 |
| Design Affinity | PREMIUM | 1.77 |
| Sustainability | BALANCE | 1.55 |
| Indulgence | JOY | 1.5 |
| DIY Mentality | THRILL | 1.47 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.9% |
| United States | 10.3% |
| Italy | 7.8% |
See Saving audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Saving have in Germany?
Saving has an estimated audience of 4,279,153 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Saving fans?
49.1% of Saving fans are female, 50.9% are male, with an average age of 44.3 years.
Which brands do Saving fans like most?
Saving fans show strongest brand affinity for Corfu (regional unit) (4.52×), CAC 40 (2.02×), and Stradivarius (1.97×) over the country average.
Where do Saving fans live in Germany?
Saving fans in Germany are most concentrated in Bayern (reach 772,823), Baden-Württemberg (reach 603,717), and Nordrhein-Westfalen (reach 581,068). These three regions account for the largest share of the active audience.
What other brands do Saving fans also like?
Beyond Saving itself, the audience over-indexes on CAC 40 (2.02×), Stradivarius (1.97×), Handmade Gifts (1.55×), and Durban University of Technology (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.