A data profile of the people who buy, follow and care about Saving in Spain — modelled from more than twelve digital signal sources. Saving has an estimated audience of 4,182,193 people in Spain.
Saving has an estimated audience of 4,182,193 people in Spain. 60.7% are female, 39.3% are male, average age 46.8. Top brand affinities: Carrefour Market, Sustainable energy, Online banking, Mortgage loans, Renewable energy.
Top brand affinities include Carrefour Market, Sustainable energy, Online banking, with strongest over-indexing on Carrefour Market (7.67× the country average).
Demographically, the Saving audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Saving fan in Spain is more female, around 46.8 years old, with strong Sustainability tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Saving profile in Spain.
60.7% are female, 39.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 46.8 |
| Estimated audience size | 4,182,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Saving audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 12.9% |
| United States | 10.3% |
| Italy | 7.8% |
The strongest cross-interests of the Saving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 8.99× | ||
| 02 | Carrefour Market | Shopping | 7.67× | ||
| 03 | Buy one, get one free | Shopping | 7.22× | ||
| 04 | Online banking | Business & Career | 6.35× | ||
| 05 | Sustainable energy | Home & Garden | 5.85× | ||
| 06 | Retail banking | Business & Career | 5.38× | ||
| 07 | Vehicle insurance | Cars & Mobility | 5.28× | ||
| 08 | Mortgage loans | Business & Career | 4.40× | ||
| 09 | Renewable energy | Business & Career | 3.74× | ||
| 10 | Hair conditioner | Beauty & Wellness | 3.25× | ||
| 11 | Innovation | Business & Career | 3.09× | ||
| 12 | Volunteering | Politics & Society | 3.06× | ||
| 13 | Air conditioning | Technology & Electronics | 2.80× | ||
| 14 | Livemusic | Music & Radio | 2.64× | ||
| 15 | Deal of the day | Shopping | 2.46× | ||
| 16 | Julio Iglesias | Music & Radio | 2.06× | ||
| 17 | Banco Sabadell | Business & Career | 2.02× | ||
| 18 | Mercadona | Shopping | 1.90× | ||
| 19 | Aldi | Shopping | 1.87× | ||
| 20 | IBEX 35 | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.20× | |
| Quality Awareness | PREMIUM | 2.13× | |
| Convenience Orientation | PREMIUM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Tradition | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Saving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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