A data profile of the people who buy, follow and care about Mortgage loans in Spain — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 3,539,005 people in Spain.
The average Mortgage loans fan in Spain is 49.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include BBVA, Bankinter, Mortgage calculator, with strongest over-indexing on BBVA (2.79× the country average).
Demographically, the Mortgage loans audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mortgage loans fan in Spain is more female, around 49.0 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Mortgage loans profile in Spain.
55.2% are female, 44.8% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 49.0 |
| Estimated audience size | 3,539,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 43% |
of the worldwide Mortgage loans audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
Where the Mortgage loans audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.27× | |
| 02 | Cantabria | ~50K | 1.07× | |
| 03 | Navarre | ~50K | 1.06× | |
| 04 | Canary Islands | ~200K | 1.05× | |
| 05 | Extremadura | ~80K | 1.03× | |
| 06 | Balearic Islands | ~100K | 1.00× | |
| 07 | Principality of Asturias | ~80K | 1.00× | |
| 08 | Region of Murcia | ~100K | 0.98× | |
| 09 | Aragon | ~90K | 0.98× | |
| 10 | Castilla-La Mancha | ~100K | 0.96× | |
| 11 | Castile and León | ~100K | 0.94× | |
| 12 | Galicia | ~200K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~400K | 0.89× | |
| 15 | Andalusia | ~600K | 0.84× | |
| 16 | Community of Madrid | ~500K | 0.82× | |
| 17 | Catalonia | ~500K | 0.81× |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial mortgage | Business & Career | 10.32× | ||
| 02 | Mortgage law | Home & Garden | 8.72× | ||
| 03 | Mortgage calculator | Home & Garden | 7.58× | ||
| 04 | Loan | Business & Career | 7.48× | ||
| 05 | Online banking | Business & Career | 7.38× | ||
| 06 | First-time home buyer grant | Home & Garden | 7.28× | ||
| 07 | Cash | Business & Career | 6.61× | ||
| 08 | Starter home | Home & Garden | 6.54× | ||
| 09 | Pension | Business & Career | 6.01× | ||
| 10 | Single-family detached home | Home & Garden | 5.82× | ||
| 11 | Credit (finance) | Business & Career | 5.48× | ||
| 12 | Bankinter | Business & Career | 4.41× | ||
| 13 | Saving | Business & Career | 4.40× | ||
| 14 | Small and medium enterprises | Business & Career | 3.47× | ||
| 15 | Banking | Business & Career | 3.09× | ||
| 16 | La Caixa | Business & Career | 2.80× | ||
| 17 | BBVA | Business & Career | 2.79× | ||
| 18 | Caixabank | Business & Career | 2.73× | ||
| 19 | Banco Sabadell | Business & Career | 2.69× | ||
| 20 | IBEX 35 | Business & Career | 2.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.05× | |
| Quality Awareness | PREMIUM | 1.90× | |
| Need for Security | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.50× | |
| Risk Appetite | THRILL | 0.62× | |
| Early Adopter Mentality | POWER | 0.66× |
Mortgage loans has an estimated audience of 3,539,005 people in Spain, concentrated in Andalusia and Catalonia.
55.2% of Mortgage loans fans are female, 44.8% are male, with an average age of 49.0 years.
Mortgage loans fans show strongest brand affinity for BBVA (2.79×), Bankinter (4.41×), and Mortgage calculator (7.58×) over the country average.
Mortgage loans fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mortgage loans itself, the audience over-indexes on Bankinter (4.41×), Mortgage calculator (7.58×), Online banking (7.38×), and First-time home buyer grant (7.28×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.