Mortgage loans Audience in United Kingdom
Mortgage loans has an estimated audience of 12,061,645 people in United Kingdom. 56.0% are female, 44.0% are male, average age 46.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Halifax (United Kingdom bank), Lloyds Bank, Bank of Scotland, Mortgage calculator, Financial services.
The average Mortgage loans fan in United Kingdom is 46.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Halifax (United Kingdom bank), Lloyds Bank, Bank of Scotland, with strongest over-indexing on Halifax (United Kingdom bank) (4.8× the country average). Demographically, the Mortgage loans audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Mortgage loans fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 46.8 |
| Estimated audience size | 12,061,645 |
Audience persona
The typical Mortgage loans fan in United Kingdom is more female, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for Halifax (United Kingdom bank).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,046,234 | 1.17× |
| South East | 1,525,310 | 0.94× |
| Yorkshire and the Humber | 1,216,042 | 1.26× |
| East of England | 1,178,044 | 1.07× |
| West Midlands | 1,003,997 | 1.94× |
| Scotland | 919,044 | 0.85× |
| South West | 697,369 | 0.7× |
| Wales | 652,981 | 0.95× |
| East Midlands | 645,020 | 0.76× |
| North West | 467,413 | 0.36× |
| North East | 453,717 | 0.97× |
| Northern Ireland | 383,006 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halifax (United Kingdom bank) | 4.8× | Business & Career |
| Lloyds Bank | 3.87× | Business & Career |
| Bank of Scotland | 4.55× | Business & Career |
| Mortgage calculator | 3.45× | Home & Garden |
| Financial services | 2.24× | Business & Career |
| Loan | 2.96× | Business & Career |
| Barclays | 2.53× | Business & Career |
| NatWest | 2.28× | Business & Career |
| HSBC | 2.59× | Business & Career |
| Home equity | 3.87× | Home & Garden |
| Octopus Energy | 1.77× | Home & Garden |
| B&Q | 1.59× | Shopping |
| Car finance | 2.95× | Cars & Mobility |
| British Gas | 1.86× | Home & Garden |
| First-time home buyer grant | 2.93× | Home & Garden |
| National Lottery (Ireland) | 1.59× | Games |
| Property finder | 2.09× | Home & Garden |
| Insurance | 1.56× | Business & Career |
| Starter home | 2.18× | Home & Garden |
| Mail Online | 1.54× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.23 |
| Luxury Orientation | PREMIUM | 1.17 |
| Indulgence | JOY | 1.15 |
| Convenience Orientation | PREMIUM | 1.13 |
| Design Affinity | PREMIUM | 1.12 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
See Mortgage loans audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Mortgage loans have in United Kingdom?
Mortgage loans has an estimated audience of 12,061,645 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Mortgage loans fans?
56.0% of Mortgage loans fans are female, 44.0% are male, with an average age of 46.8 years.
Which brands do Mortgage loans fans like most?
Mortgage loans fans show strongest brand affinity for Halifax (United Kingdom bank) (4.8×), Lloyds Bank (3.87×), and Bank of Scotland (4.55×) over the country average.
Where do Mortgage loans fans live in United Kingdom?
Mortgage loans fans in United Kingdom are most concentrated in England (reach 9,046,234), South East (reach 1,525,310), and Yorkshire and the Humber (reach 1,216,042). These three regions account for the largest share of the active audience.
What other brands do Mortgage loans fans also like?
Beyond Mortgage loans itself, the audience over-indexes on Lloyds Bank (3.87×), Bank of Scotland (4.55×), Mortgage calculator (3.45×), and Financial services (2.24×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.