Rascasse Audience Intelligence

Mortgage loans Audience in Germany

A data profile of the people who buy, follow and care about Mortgage loans in Germany — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 2,528,733 people in Germany.

#1569among Topic in Germany#269in Business & Career

The average Mortgage loans fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include First-time home buyer grant, Mortgage calculator, Property finder, with strongest over-indexing on First-time home buyer grant (14.78× the country average).

Demographically, the Mortgage loans audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mortgage loans fan in Germany is more male, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for First-time home buyer grant.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mortgage loans profile in Germany.

Audience size
2.5M
in Germany
Gender
44.3%♀
55.7% male
Age
43.4
average years
Country rank
#2619
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mortgage loans fans

44.3% are female, 55.7% are male, average age 43.4.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Mortgage loans audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age43.4
Estimated audience size2,528,733
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Mortgage loans audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3923%
40-4926%
50+26%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Mortgage loans audience comes from Germany.

Worldwide audience distribution share by country for Mortgage loans
CountryShare
United States27.4%
United Kingdom6.1%
India3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mortgage loans audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mortgage loans fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.52×
02Bremen~30K1.41×
03Saarland~40K1.20×
04Rheinland-Pfalz~200K1.19×
05Mecklenburg-Vorpommern~50K1.03×
06Berlin~100K1.02×
07Sachsen-Anhalt~70K1.01×
08Thüringen~60K0.99×
09Brandenburg~70K0.95×
10Schleswig-Holstein~80K0.91×
11Hamburg~50K0.91×
12Sachsen~100K0.87×
13Bayern~300K0.81×
14Niedersachsen~200K0.80×
15Baden-Württemberg~300K0.75×
16Nordrhein-Westfalen~400K0.66×
Fig. 06

Affinity by region

Affinity by region — Mortgage loans, Germany
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mortgage loans audience
#·InterestCategoryAffinity×
01First-time home buyer grantHome & Garden14.78×
02Mortgage calculatorHome & Garden13.32×
03Mortgage lawHome & Garden12.95×
04Commercial mortgageBusiness & Career11.67×
05Home equityHome & Garden9.35×
06Property finderHome & Garden9.00×
07Home insuranceBusiness & Career8.40×
08For sale by ownerHome & Garden7.62×
09DebekaBusiness & Career7.11×
10Starter homeHome & Garden6.99×
11First-time buyerShopping6.83×
12Residential areaHome & Garden6.47×
13Home RenovationsHome & Garden5.61×
14Real estate developmentBusiness & Career5.21×
15Home constructionHome & Garden4.82×
16Love & SexKids & Family4.45×
17LandscapingHome & Garden3.67×
18Techniker KrankenkasseBusiness & Career3.52×
19Landscape designBusiness & Career3.41×
20Home repairHome & Garden3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mortgage loans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mortgage loans audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.82×
MindfulnessBALANCE1.53×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mortgage loans audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
PatriotismCONSERVATISM0.80×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mortgage loans have in Germany?

Mortgage loans has an estimated audience of 2,528,733 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mortgage loans fans?

44.3% of Mortgage loans fans are female, 55.7% are male, with an average age of 43.4 years.

03

Which brands do Mortgage loans fans like most?

Mortgage loans fans show strongest brand affinity for First-time home buyer grant (14.78×), Mortgage calculator (13.32×), and Property finder (9×) over the country average.

04

Where do Mortgage loans fans live in Germany?

Mortgage loans fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mortgage loans fans also like?

Beyond Mortgage loans itself, the audience over-indexes on Mortgage calculator (13.32×), Property finder (9×), Commercial mortgage (11.67×), and Home construction (4.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Mortgage loans audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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