Mortgage law Audience in Germany
A data profile of the people who buy, follow and care about Mortgage law in Germany — modelled from more than twelve digital signal sources. Mortgage law has an estimated audience of 950,870 people in Germany.
The average Mortgage law fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google News, State school, Shellac, with strongest over-indexing on Google News (25.84× the country average).
Demographically, the Mortgage law audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mortgage law fan in Germany is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Google News.
At a glance
The key figures that characterise the Mortgage law profile in Germany.
Search interest · 12-month trend
Demographics of Mortgage law fans
55.5% are female, 44.5% are male, average age 38.2.
Gender split
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.2 |
| Estimated audience size | 950,870 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 15% |
Geography
Where the Mortgage law audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.19× | |
| 02 | Hessen | ~90K | 1.19× | |
| 03 | Hamburg | ~30K | 1.19× | |
| 04 | Bremen | ~9K | 1.07× | |
| 05 | Berlin | ~40K | 1.05× | |
| 06 | Bayern | ~200K | 1.03× | |
| 07 | Baden-Württemberg | ~100K | 1.03× | |
| 08 | Niedersachsen | ~90K | 1.02× | |
| 09 | Schleswig-Holstein | ~30K | 1.01× | |
| 10 | Rheinland-Pfalz | ~50K | 1.00× | |
| 11 | Saarland | ~10K | 0.99× | |
| 12 | Thüringen | ~20K | 0.97× | |
| 13 | Mecklenburg-Vorpommern | ~20K | 0.92× | |
| 14 | Sachsen | ~40K | 0.91× | |
| 15 | Sachsen-Anhalt | ~20K | 0.91× | |
| 16 | Brandenburg | ~30K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mortgage law audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | State school | Kids & Family | 58.04× | ||
| 02 | Motorcycle safety | Cars & Mobility | 29.58× | ||
| 03 | John Krasinski | Movies & TV | 27.69× | ||
| 04 | Google News | News | 25.84× | ||
| 05 | Chandelier | Home & Garden | 20.00× | ||
| 06 | Matt Damon | Movies & TV | 18.68× | ||
| 07 | Wischmopp | Home & Garden | 18.57× | ||
| 08 | OLX | Shopping | 16.02× | ||
| 09 | Window blind | Home & Garden | 14.78× | ||
| 10 | Garage sale | Fashion & Accessoires | 13.37× | ||
| 11 | Mortgage loans | Business & Career | 12.95× | ||
| 12 | Shellac | Beauty & Wellness | 12.70× | ||
| 13 | Group buying | Shopping | 11.84× | ||
| 14 | Keratin | Beauty & Wellness | 10.34× | ||
| 15 | Expert (company) | Shopping | 9.25× | ||
| 16 | Love & Sex | Kids & Family | 8.46× | ||
| 17 | Mortgage calculator | Home & Garden | 7.37× | ||
| 18 | Eyelash | Beauty & Wellness | 6.96× | ||
| 19 | Instant messaging | Internet & Social Media | 4.94× | ||
| 20 | Ryanair | Travel & Leisure | 3.72× |
Personality of the Mortgage law audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 6.07× | |
| Risk Appetite | THRILL | 2.00× | |
| Sports Activity | POWER | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.87× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Family Orientation | CONSERVATISM | 0.88× |
Frequently asked questions
How many fans does Mortgage law have in Germany?
Mortgage law has an estimated audience of 950,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mortgage law fans?
55.5% of Mortgage law fans are female, 44.5% are male, with an average age of 38.2 years.
Which brands do Mortgage law fans like most?
Mortgage law fans show strongest brand affinity for Google News (25.84×), State school (58.04×), and Shellac (12.7×) over the country average.
Where do Mortgage law fans live in Germany?
Mortgage law fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Mortgage law fans also like?
Beyond Mortgage law itself, the audience over-indexes on State school (58.04×), Shellac (12.7×), Mortgage loans (12.95×), and Matt Damon (18.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Mortgage law audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mortgage law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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