Mortgage law Audience in Germany
Mortgage law has an estimated audience of 950,870 people in Germany. 55.5% are female, 44.5% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mortgage calculator, State school, First-time home buyer grant, Window blind, Mortgage bank.
The average Mortgage law fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mortgage calculator, State school, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (44.56× the country average). Demographically, the Mortgage law audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Mortgage law fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.2 |
| Estimated audience size | 950,870 |
Audience persona
The typical Mortgage law fan in Germany is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,936 | 1.27× |
| Bayern | 164,010 | 1.07× |
| Baden-Württemberg | 140,066 | 1.08× |
| Niedersachsen | 95,869 | 1.04× |
| Hessen | 93,312 | 1.29× |
| Rheinland-Pfalz | 50,058 | 1.05× |
| Berlin | 48,224 | 1.13× |
| Sachsen | 37,662 | 0.81× |
| Schleswig-Holstein | 33,202 | 0.97× |
| Hamburg | 27,788 | 1.29× |
| Brandenburg | 22,606 | 0.77× |
| Sachsen-Anhalt | 18,490 | 0.75× |
| Thüringen | 16,608 | 0.69× |
| Mecklenburg-Vorpommern | 14,532 | 0.8× |
| Saarland | 9,631 | 0.82× |
| Bremen | 9,451 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 44.56× | Home & Garden |
| State school | 121.97× | Kids & Family |
| First-time home buyer grant | 17.47× | Home & Garden |
| Window blind | 20× | Home & Garden |
| Mortgage bank | 101.62× | Business & Career |
| Starter home | 12.53× | Home & Garden |
| John Krasinski | 35.46× | Movies & TV |
| Mortgage loans | 14.44× | Business & Career |
| Matt Damon | 20× | Movies & TV |
| Expert (company) | 11.81× | Shopping |
| Group buying | 12.92× | Shopping |
| Ryanair | 4.11× | Travel & Leisure |
| Chandelier | 20× | Home & Garden |
| Penthouse apartment | 11.98× | Home & Garden |
| Pesticide | 13.67× | Home & Garden |
| Real estate investment trust | 9.05× | Business & Career |
| Shellac | 6.73× | Beauty & Wellness |
| Google News | 4.93× | News |
| Immowelt | 3.61× | Home & Garden |
| Do it yourself (DIY) | 2.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.95 |
| Luxury Orientation | PREMIUM | 1.97 |
| Sports Activity | POWER | 1.73 |
| Design Affinity | PREMIUM | 1.73 |
| Risk Appetite | THRILL | 1.56 |
| Urban Lifestyle | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.9% |
| Uzbekistan | 6.2% |
| Spain | 3.3% |
See Mortgage law audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mortgage law have in Germany?
Mortgage law has an estimated audience of 950,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mortgage law fans?
55.5% of Mortgage law fans are female, 44.5% are male, with an average age of 38.2 years.
Which brands do Mortgage law fans like most?
Mortgage law fans show strongest brand affinity for Mortgage calculator (44.56×), State school (121.97×), and First-time home buyer grant (17.47×) over the country average.
Where do Mortgage law fans live in Germany?
Mortgage law fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,936), Bayern (reach 164,010), and Baden-Württemberg (reach 140,066). These three regions account for the largest share of the active audience.
What other brands do Mortgage law fans also like?
Beyond Mortgage law itself, the audience over-indexes on State school (121.97×), First-time home buyer grant (17.47×), Window blind (20×), and Mortgage bank (101.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mortgage law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.