Garage sale Audience in Germany
Garage sale has an estimated audience of 1,110,764 people in Germany. 74.2% are female, 25.8% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google News, Second-hand shop, Burger King, Commercial mortgage, Mortgage law.
The average Garage sale fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google News, Second-hand shop, Burger King, with strongest over-indexing on Google News (9.08× the country average). Demographically, the Garage sale audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Video game
Demographics of Garage sale fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 38.8 |
| Estimated audience size | 1,110,764 |
Audience persona
The typical Garage sale fan in Germany is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,758 | 1.07× |
| Bayern | 149,469 | 0.84× |
| Baden-Württemberg | 139,366 | 0.92× |
| Niedersachsen | 108,315 | 1× |
| Hessen | 73,636 | 0.87× |
| Rheinland-Pfalz | 58,032 | 1.04× |
| Berlin | 53,041 | 1.07× |
| Sachsen | 46,111 | 0.85× |
| Schleswig-Holstein | 41,478 | 1.04× |
| Thüringen | 38,686 | 1.37× |
| Brandenburg | 35,527 | 1.03× |
| Sachsen-Anhalt | 30,431 | 1.06× |
| Mecklenburg-Vorpommern | 20,720 | 0.98× |
| Hamburg | 19,506 | 0.78× |
| Saarland | 15,985 | 1.17× |
| Bremen | 11,610 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 9.08× | News |
| Second-hand shop | 11.53× | Shopping |
| Burger King | 4× | Food & Beverages |
| Commercial mortgage | 9.38× | Business & Career |
| Mortgage law | 13.37× | Home & Garden |
| Used good | 7.06× | Politics & Society |
| Zaz (singer) | 17.99× | Music & Radio |
| Auction | 4.55× | Shopping |
| Germany | 1.8× | Travel & Leisure |
| Mascara | 5.5× | Beauty & Wellness |
| Kaufland | 2.5× | Shopping |
| Deichmann | 2.82× | Shopping |
| Charity shop | 6.26× | Fashion & Accessoires |
| 2.34× | Internet & Social Media | |
| REWE | 2.3× | Shopping |
| Gated community | 6.39× | Home & Garden |
| Spiegel Online | 2.24× | News |
| Home construction | 3.13× | Home & Garden |
| Shower | 6.07× | Beauty & Wellness |
| IKEA | 2.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.69 |
| Luxury Orientation | PREMIUM | 1.65 |
| Creativity | OPEN | 1.51 |
| Quality Awareness | PREMIUM | 1.49 |
| Price Sensitivity | PREMIUM | 1.45 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| France | 7.4% |
| Brazil | 5.7% |
See Garage sale audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Garage sale have in Germany?
Garage sale has an estimated audience of 1,110,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garage sale fans?
74.2% of Garage sale fans are female, 25.8% are male, with an average age of 38.8 years.
Which brands do Garage sale fans like most?
Garage sale fans show strongest brand affinity for Google News (9.08×), Second-hand shop (11.53×), and Burger King (4×) over the country average.
Where do Garage sale fans live in Germany?
Garage sale fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,758), Bayern (reach 149,469), and Baden-Württemberg (reach 139,366). These three regions account for the largest share of the active audience.
What other brands do Garage sale fans also like?
Beyond Garage sale itself, the audience over-indexes on Second-hand shop (11.53×), Burger King (4×), Commercial mortgage (9.38×), and Mortgage law (13.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garage sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.