Garage sale Audience in Germany
A data profile of the people who buy, follow and care about Garage sale in Germany — modelled from more than twelve digital signal sources. Garage sale has an estimated audience of 1,110,764 people in Germany.
The average Garage sale fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google News, Second-hand shop, Burger King, with strongest over-indexing on Google News (9.08× the country average).
Demographically, the Garage sale audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Garage sale fan in Germany is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Google News.
At a glance
The key figures that characterise the Garage sale profile in Germany.
Search interest · 12-month trend
Demographics of Garage sale fans
74.2% are female, 25.8% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 38.8 |
| Estimated audience size | 1,110,764 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Garage sale audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.6% |
| France | 7.4% |
| Brazil | 5.7% |
Geography
Where the Garage sale audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~30K | 1.22× | |
| 02 | Bremen | ~10K | 1.11× | |
| 03 | Saarland | ~10K | 1.09× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.04× | |
| 05 | Rheinland-Pfalz | ~60K | 1.03× | |
| 06 | Schleswig-Holstein | ~40K | 1.03× | |
| 07 | Sachsen-Anhalt | ~30K | 1.03× | |
| 08 | Berlin | ~50K | 1.02× | |
| 09 | Brandenburg | ~40K | 1.02× | |
| 10 | Niedersachsen | ~100K | 1.00× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 1.00× | |
| 12 | Baden-Württemberg | ~100K | 0.92× | |
| 13 | Hessen | ~70K | 0.89× | |
| 14 | Sachsen | ~50K | 0.89× | |
| 15 | Hamburg | ~20K | 0.86× | |
| 16 | Bayern | ~200K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Garage sale audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zaz (singer) | Music & Radio | 17.99× | ||
| 02 | Mortgage law | Home & Garden | 13.37× | ||
| 03 | Second-hand shop | Shopping | 11.53× | ||
| 04 | Commercial mortgage | Business & Career | 9.38× | ||
| 05 | Google News | News | 9.08× | ||
| 06 | Used good | Politics & Society | 7.06× | ||
| 07 | Gated community | Home & Garden | 6.39× | ||
| 08 | Charity shop | Fashion & Accessoires | 6.26× | ||
| 09 | Shower | Beauty & Wellness | 6.07× | ||
| 10 | Mascara | Beauty & Wellness | 5.50× | ||
| 11 | Auction | Shopping | 4.55× | ||
| 12 | Burger King | Food & Beverages | 4.00× | ||
| 13 | Home construction | Home & Garden | 3.13× | ||
| 14 | Breuninger | Fashion & Accessoires | 3.09× | ||
| 15 | Deichmann | Shopping | 2.82× | ||
| 16 | Kaufland | Shopping | 2.50× | ||
| 17 | Internet & Social Media | 2.34× | |||
| 18 | REWE | Shopping | 2.30× | ||
| 19 | IKEA | Home & Garden | 2.17× | ||
| 20 | Germany | Travel & Leisure | 1.80× |
Personality of the Garage sale audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.64× | |
| Creativity | OPEN | 2.07× | |
| Indulgence | JOY | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 1.06× | |
| Risk Appetite | THRILL | 1.08× |
Frequently asked questions
How many fans does Garage sale have in Germany?
Garage sale has an estimated audience of 1,110,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garage sale fans?
74.2% of Garage sale fans are female, 25.8% are male, with an average age of 38.8 years.
Which brands do Garage sale fans like most?
Garage sale fans show strongest brand affinity for Google News (9.08×), Second-hand shop (11.53×), and Burger King (4×) over the country average.
Where do Garage sale fans live in Germany?
Garage sale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Garage sale fans also like?
Beyond Garage sale itself, the audience over-indexes on Second-hand shop (11.53×), Burger King (4×), Commercial mortgage (9.38×), and Mortgage law (13.37×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Garage sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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