Rascasse Audience Intelligence

Charity shop Audience in Germany

A data profile of the people who buy, follow and care about Charity shop in Germany — modelled from more than twelve digital signal sources. Charity shop has an estimated audience of 2,535,237 people in Germany.

#1565among Topic in Germany#141in Fashion & Accessoires

The average Charity shop fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Garage sale, Second-hand shop, Used good, with strongest over-indexing on Garage sale (14.98× the country average).

Demographically, the Charity shop audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Charity shop fan in Germany is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Garage sale.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charity shop profile in Germany.

Audience size
2.5M
in Germany
Gender
72.6%♀
27.4% male
Age
36.7
average years
Country rank
#2611
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charity shop fans

72.6% are female, 27.4% are male, average age 36.7.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Charity shop audience in Germany
MetricValue
Female72.6%
Male27.4%
Average age36.7
Estimated audience size2,535,237
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Charity shop audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Charity shop audience comes from Germany.

Worldwide audience distribution share by country for Charity shop
CountryShare
Japan26.3%
United States17.9%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charity shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Charity shop fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K3.09×
02Mecklenburg-Vorpommern~90K1.90×
03Sachsen-Anhalt~80K1.27×
04Saarland~30K1.12×
05Hessen~200K1.06×
06Bremen~20K1.06×
07Hamburg~60K1.05×
08Rheinland-Pfalz~100K1.02×
09Schleswig-Holstein~80K0.89×
10Baden-Württemberg~300K0.88×
11Bayern~300K0.84×
12Niedersachsen~200K0.83×
13Nordrhein-Westfalen~500K0.82×
14Brandenburg~60K0.81×
15Sachsen~100K0.78×
16Thüringen~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Charity shop, Germany
0.72×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charity shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charity shop audience
#·InterestCategoryAffinity×
01Garage saleFashion & Accessoires14.98×
02BahamasMusic & Radio10.44×
03Hostel (2005 film)Movies & TV9.65×
04Second-hand shopShopping9.20×
05Used goodPolitics & Society6.83×
06Flea marketHome & Garden6.03×
07Leonardo DiCaprioMovies & TV4.86×
08DesignerHome & Garden4.10×
09RyanairTravel & Leisure3.10×
10QVCMovies & TV2.62×
11DressesFashion & Accessoires2.50×
12TchiboShopping2.49×
13C&AShopping2.40×
14BoutiquesFashion & Accessoires2.24×
15DeichmannShopping2.20×
16Fashion designBusiness & Career1.98×
17Discount storesShopping1.94×
18RossmannShopping1.90×
19TagesschauMovies & TV1.64×
20CosmeticsBeauty & Wellness1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charity shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charity shop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.74×
Price SensitivityPREMIUM1.70×
CreativityOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charity shop audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.95×
Risk AppetiteTHRILL0.99×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charity shop have in Germany?

Charity shop has an estimated audience of 2,535,237 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Charity shop fans?

72.6% of Charity shop fans are female, 27.4% are male, with an average age of 36.7 years.

03

Which brands do Charity shop fans like most?

Charity shop fans show strongest brand affinity for Garage sale (14.98×), Second-hand shop (9.2×), and Used good (6.83×) over the country average.

04

Where do Charity shop fans live in Germany?

Charity shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Berlin (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Charity shop fans also like?

Beyond Charity shop itself, the audience over-indexes on Second-hand shop (9.2×), Used good (6.83×), Bahamas (10.44×), and Designer (4.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Charity shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charity shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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