Charity shop Audience in Germany
Charity shop has an estimated audience of 2,535,237 people in Germany. 72.6% are female, 27.4% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Garage sale, Second-hand shop, Used good, Designer, Ryanair.
The average Charity shop fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Garage sale, Second-hand shop, Used good, with strongest over-indexing on Garage sale (14.98× the country average). Demographically, the Charity shop audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Charity shop fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 36.7 |
| Estimated audience size | 2,535,237 |
Audience persona
The typical Charity shop fan in Germany is more female, around 36.7 years old, with strong Community Orientation tendencies and a notable affinity for Garage sale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 436,530 | 0.79× |
| Berlin | 420,146 | 3.71× |
| Bayern | 382,326 | 0.94× |
| Baden-Württemberg | 289,347 | 0.84× |
| Hessen | 253,513 | 1.31× |
| Niedersachsen | 169,748 | 0.69× |
| Rheinland-Pfalz | 92,632 | 0.73× |
| Sachsen | 83,027 | 0.67× |
| Hamburg | 65,945 | 1.15× |
| Schleswig-Holstein | 56,669 | 0.62× |
| Brandenburg | 54,653 | 0.69× |
| Saarland | 42,009 | 1.35× |
| Sachsen-Anhalt | 34,216 | 0.52× |
| Bremen | 26,234 | 1.21× |
| Thüringen | 22,487 | 0.35× |
| Mecklenburg-Vorpommern | 21,129 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garage sale | 14.98× | Fashion & Accessoires |
| Second-hand shop | 9.2× | Shopping |
| Used good | 6.83× | Politics & Society |
| Designer | 4.1× | Home & Garden |
| Ryanair | 3.1× | Travel & Leisure |
| Flea market | 6.03× | Home & Garden |
| Hostel (2005 film) | 9.65× | Movies & TV |
| Bahamas | 10.44× | Music & Radio |
| Discount stores | 1.94× | Shopping |
| Leonardo DiCaprio | 4.86× | Movies & TV |
| Dresses | 2.5× | Fashion & Accessoires |
| Deichmann | 2.2× | Shopping |
| Tagesschau | 1.64× | Movies & TV |
| Gala | 1.97× | News |
| Boutiques | 2.24× | Fashion & Accessoires |
| Tchibo | 2.49× | Shopping |
| C&A | 2.4× | Shopping |
| QVC | 2.62× | Movies & TV |
| Euphoria | 1.73× | Movies & TV |
| Rossmann | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.32 |
| Design Affinity | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.43 |
| Creativity | OPEN | 1.39 |
| Tradition | CONSERVATISM | 1.39 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.3% |
| United States | 17.9% |
| France | 6.9% |
See Charity shop audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Charity shop have in Germany?
Charity shop has an estimated audience of 2,535,237 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Charity shop fans?
72.6% of Charity shop fans are female, 27.4% are male, with an average age of 36.7 years.
Which brands do Charity shop fans like most?
Charity shop fans show strongest brand affinity for Garage sale (14.98×), Second-hand shop (9.2×), and Used good (6.83×) over the country average.
Where do Charity shop fans live in Germany?
Charity shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 436,530), Berlin (reach 420,146), and Bayern (reach 382,326). These three regions account for the largest share of the active audience.
What other brands do Charity shop fans also like?
Beyond Charity shop itself, the audience over-indexes on Second-hand shop (9.2×), Used good (6.83×), Designer (4.1×), and Ryanair (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charity shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.