Rascasse Audience Intelligence

Used good Audience in Germany

A data profile of the people who buy, follow and care about Used good in Germany — modelled from more than twelve digital signal sources. Used good has an estimated audience of 3,009,751 people in Germany.

#1290among Topic in Germany#61in Politics & Society

The average Used good fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charity shop, Second-hand shop, Esselunga, with strongest over-indexing on Charity shop (6.83× the country average).

Demographically, the Used good audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Used good fan in Germany is more female, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Charity shop.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Used good profile in Germany.

Audience size
3M
in Germany
Gender
64.8%♀
35.2% male
Age
37.1
average years
Country rank
#2108
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Used good fans

64.8% are female, 35.2% are male, average age 37.1.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Used good audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age37.1
Estimated audience size3,009,751
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Used good audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Used good audience comes from Germany.

Worldwide audience distribution share by country for Used good
CountryShare
United States20.7%
Japan7.8%
Spain7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Used good audience in Germany is strongest.

Fig. 05

Top regions by affinity

Used good fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.47×
02Thüringen~80K1.07×
03Sachsen~200K1.06×
04Brandenburg~100K1.02×
05Niedersachsen~300K1.00×
06Hamburg~70K1.00×
07Mecklenburg-Vorpommern~60K1.00×
08Bremen~30K1.00×
09Schleswig-Holstein~100K0.99×
10Saarland~40K0.99×
11Rheinland-Pfalz~100K0.95×
12Berlin~100K0.95×
13Baden-Württemberg~400K0.90×
14Hessen~200K0.90×
15Bayern~400K0.89×
16Nordrhein-Westfalen~500K0.80×
Fig. 06

Affinity by region

Affinity by region — Used good, Germany
0.80×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Used good audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Used good audience
#·InterestCategoryAffinity×
01EsselungaShopping20.00×
02Garage saleFashion & Accessoires7.06×
03Charity shopFashion & Accessoires6.83×
04Second-hand shopShopping6.11×
05CC creamBeauty & Wellness5.05×
06PandoraFashion & Accessoires4.40×
07NintendoGames3.70×
08Bohemian styleFashion & Accessoires3.69×
09Office 365Technology & Electronics3.43×
10Google DriveTechnology & Electronics3.26×
11Flea marketHome & Garden2.96×
12Ski resortTravel & Leisure2.86×
13Instant GamingGames2.81×
14Crime fictionLiterature2.70×
15Summer vacationTravel & Leisure2.45×
16Chihuahua (dog)Pets & Animals2.29×
17House musicMusic & Radio2.15×
18HouseplantHome & Garden2.09×
19KitchenHome & Garden2.08×
20Solar energyHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Used good audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Used good audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.46×
Early Adopter MentalityPOWER1.61×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Used good audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
Need for SecurityCONSERVATISM0.92×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Used good have in Germany?

Used good has an estimated audience of 3,009,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Used good fans?

64.8% of Used good fans are female, 35.2% are male, with an average age of 37.1 years.

03

Which brands do Used good fans like most?

Used good fans show strongest brand affinity for Charity shop (6.83×), Second-hand shop (6.11×), and Esselunga (20×) over the country average.

04

Where do Used good fans live in Germany?

Used good fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Used good fans also like?

Beyond Used good itself, the audience over-indexes on Second-hand shop (6.11×), Esselunga (20×), Pandora (4.4×), and Google Drive (3.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Used good audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →