Used good Audience in Germany

Used good has an estimated audience of 3,009,751 people in Germany. 64.8% are female, 35.2% are male, average age 37.1. Top brand affinities: Charity shop, CC cream, Gina Tricot, Flowering plant, Gala.

Top brand affinities include Charity shop, CC cream, Gina Tricot, with strongest over-indexing on Charity shop (5.87× the country average). Demographically, the Used good audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Category: Politics & Society · Type: Topic

Demographics of Used good fans

Demographic split for Used good audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age37.1
Estimated audience size3,009,751

Audience persona

The typical Used good fan in Germany is more female, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Charity shop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Used good audience
BrandAffinityCategory
Charity shop5.87×Fashion & Accessoires
CC cream6.19×Beauty & Wellness
Gina Tricot4.2×Fashion & Accessoires
Flowering plant3.13×Home & Garden
Gala1.63×News
Garage sale6.02×Fashion & Accessoires
Flea market3.69×Home & Garden
H&M1.52×Shopping
Wetter.com1.62×Home & Garden
Google Drive2.64×Technology & Electronics
OVS26.72×Fashion & Accessoires
Baby food2.15×Kids & Family
Livemusic1.98×Music & Radio
Succulent plant3.01×Home & Garden
Ski resort2.38×Travel & Leisure
Satire2.62×Literature
Vintage clothing2.23×Fashion & Accessoires
Office 3652.85×Technology & Electronics
TK Maxx1.5×Shopping
House music1.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Used good audience
TraitClusterScore
Community OrientationOPEN2.08
Early Adopter MentalityPOWER1.64
SustainabilityBALANCE1.56
Luxury OrientationPREMIUM1.52
Design AffinityPREMIUM1.43
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Used good
CountryShare
United States20.7%
Japan7.8%
Spain7.3%

See Used good audiences in other countries

More Politics & Society audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.