Used good Audience in Germany
Used good has an estimated audience of 3,009,751 people in Germany. 64.8% are female, 35.2% are male, average age 37.1. Top brand affinities: Gil Ofarim, County Leitrim, Atkins diet, Jason Clarke (actor), Ireen Sheer.
Top brand affinities include Gil Ofarim, County Leitrim, Atkins diet, with strongest over-indexing on Gil Ofarim (1.88× the country average). Demographically, the Used good audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Category: Politics & Society · Type: Topic
Demographics of Used good fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 37.1 |
| Estimated audience size | 3,009,751 |
Audience persona
The typical Used good fan in Germany is more female, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.88× | Music & Radio |
| County Leitrim | 4.81× | Travel & Leisure |
| Atkins diet | 3.75× | Health |
| Jason Clarke (actor) | 2.91× | Movies & TV |
| Ireen Sheer | 1.7× | Music & Radio |
| Bank account | 1.69× | Business & Career |
| Gloria | 2.72× | Music & Radio |
| Stamp collecting | 2.78× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.46× | Music & Radio |
| Hostelworld | 3.09× | Travel & Leisure |
| Marktoberdorf | 6.02× | Travel & Leisure |
| Information sensitivity | 2.63× | Technology & Electronics |
| Carrie (novel) | 2.82× | Literature |
| Oktay Kaynarca | 3.53× | Movies & TV |
| Paul Dano | 2.23× | Movies & TV |
| Scratching post | 2.6× | Pets & Animals |
| The Equalizer | 2.21× | Movies & TV |
| Cachorro | 1.53× | Pets & Animals |
| Glamis | 2.27× | Travel & Leisure |
| Fast Five | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.08 |
| Early Adopter Mentality | POWER | 1.64 |
| Sustainability | BALANCE | 1.56 |
| Luxury Orientation | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.43 |
| Price Sensitivity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 7.8% |
| Spain | 7.3% |
See Used good audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.