A data profile of the people who buy, follow and care about Used good in United Kingdom — modelled from more than twelve digital signal sources. Used good has an estimated audience of 4,020,536 people in United Kingdom.
The average Used good fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (2.54× the country average).
Demographically, the Used good audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Used good fan in United Kingdom is balanced, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Used good profile in United Kingdom.
55.0% are female, 45.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.7 |
| Estimated audience size | 4,020,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Used good audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 7.8% |
| Spain | 7.3% |
Where the Used good audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.18× | |
| 02 | East of England | ~400K | 1.10× | |
| 03 | South West | ~300K | 1.03× | |
| 04 | East Midlands | ~300K | 1.03× | |
| 05 | North East | ~200K | 1.03× | |
| 06 | Northern Ireland | ~100K | 1.02× | |
| 07 | Wales | ~200K | 1.00× | |
| 08 | South East | ~500K | 0.99× | |
| 09 | West Midlands | ~200K | 0.98× | |
| 10 | Scotland | ~300K | 0.95× | |
| 11 | Yorkshire and the Humber | ~300K | 0.95× | |
| 12 | North West | ~400K | 0.92× |
The strongest cross-interests of the Used good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pandora | Fashion & Accessoires | 3.52× | ||
| 02 | Nintendo | Games | 3.29× | ||
| 03 | Esso | Cars & Mobility | 2.72× | ||
| 04 | Adoption | Kids & Family | 2.57× | ||
| 05 | Wikipedia | Internet & Social Media | 2.54× | ||
| 06 | Mother's Day | Kids & Family | 2.08× | ||
| 07 | Risk management | Business & Career | 2.05× | ||
| 08 | Internet & Social Media | 2.02× | |||
| 09 | Refrigerator | Home & Garden | 2.01× | ||
| 10 | Satire | Literature | 1.96× | ||
| 11 | Subway | Food & Beverages | 1.91× | ||
| 12 | Mobile home | Cars & Mobility | 1.82× | ||
| 13 | Zara | Shopping | 1.80× | ||
| 14 | Hobby | Home & Garden | 1.78× | ||
| 15 | William Hill (bookmaker) | Games | 1.78× | ||
| 16 | Aldi | Shopping | 1.63× | ||
| 17 | Lego | Kids & Family | 1.63× | ||
| 18 | Autotrader | Cars & Mobility | 1.58× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | Volunteering | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.73× | |
| Sustainability | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.76× |
Used good has an estimated audience of 4,020,536 people in United Kingdom, concentrated in England and South East.
55.0% of Used good fans are female, 45.0% are male, with an average age of 44.7 years.
Used good fans show strongest brand affinity for Wikipedia (2.54×), Esso (2.72×), and Hobby (1.78×) over the country average.
Used good fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Used good itself, the audience over-indexes on Esso (2.72×), Hobby (1.78×), Aldi (1.63×), and Pandora (3.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.