Used good Audience in Spain
Used good has an estimated audience of 5,658,260 people in Spain. 49.1% are female, 50.9% are male, average age 45.8. Top brand affinities: Singer-songwriter, Škoda Auto, Sports nutrition, MSN, Used car.
Top brand affinities include Singer-songwriter, Škoda Auto, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Used good audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of Used good fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 45.8 |
| Estimated audience size | 5,658,260 |
Audience persona
The typical Used good fan in Spain is balanced, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Škoda Auto | 4.12× | Cars & Mobility |
| Sports nutrition | 7.93× | Food & Beverages |
| MSN | 3.42× | News |
| Used car | 4.24× | Cars & Mobility |
| Hybrid electric vehicle | 4.78× | Cars & Mobility |
| AutoScout24 | 4.53× | Cars & Mobility |
| Movistar | 2.11× | Technology & Electronics |
| Oncology | 5.64× | Health |
| CAC 40 | 2.44× | Business & Career |
| SUVs | 1.89× | Cars & Mobility |
| Kia Motors | 3.39× | Cars & Mobility |
| Conforama | 2.64× | Home & Garden |
| Table tennis | 4.73× | Sports |
| Motorcycle accessories | 2.79× | Cars & Mobility |
| Julio Iglesias | 1.87× | Music & Radio |
| Peugeot | 2.86× | Cars & Mobility |
| Hyundai | 2.59× | Cars & Mobility |
| Mazda | 3.19× | Cars & Mobility |
| Renault | 2.37× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.89 |
| Need for Security | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.32 |
| Luxury Orientation | PREMIUM | 1.29 |
| Price Sensitivity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 7.8% |
| Spain | 7.3% |
See Used good audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.