A data profile of the people who buy, follow and care about Used good in Spain — modelled from more than twelve digital signal sources. Used good has an estimated audience of 5,658,260 people in Spain.
Used good has an estimated audience of 5,658,260 people in Spain. 49.1% are female, 50.9% are male, average age 45.8. Top brand affinities: Škoda Auto, Bargain Hunters, Solar energy, Used car, Hybrid electric vehicle.
Top brand affinities include Škoda Auto, Bargain Hunters, Solar energy, with strongest over-indexing on Škoda Auto (3.82× the country average).
Demographically, the Used good audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Used good fan in Spain is balanced, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Used good profile in Spain.
49.1% are female, 50.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 45.8 |
| Estimated audience size | 5,658,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Used good audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 7.8% |
| Spain | 7.3% |
The strongest cross-interests of the Used good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bargain Hunters | Shopping | 13.75× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 4.38× | ||
| 03 | Table tennis | Sports | 4.25× | ||
| 04 | AutoScout24 | Cars & Mobility | 4.12× | ||
| 05 | City car | Cars & Mobility | 4.07× | ||
| 06 | Škoda Auto | Cars & Mobility | 3.82× | ||
| 07 | Vehicle insurance | Cars & Mobility | 3.65× | ||
| 08 | Kia Motors | Cars & Mobility | 3.39× | ||
| 09 | Solar energy | Home & Garden | 3.28× | ||
| 10 | Used car | Cars & Mobility | 3.27× | ||
| 11 | Mazda | Cars & Mobility | 2.95× | ||
| 12 | Citroën | Cars & Mobility | 2.82× | ||
| 13 | Hyundai | Cars & Mobility | 2.31× | ||
| 14 | Renault | Cars & Mobility | 2.13× | ||
| 15 | Politics | Politics & Society | 1.78× | ||
| 16 | Banco Sabadell | Business & Career | 1.70× | ||
| 17 | Energy | Home & Garden | 1.68× | ||
| 18 | El País | News | 1.66× | ||
| 19 | IBEX 35 | Business & Career | 1.64× | ||
| 20 | Bankinter | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.88× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Indulgence | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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