Used good Audience in United States

Used good has an estimated audience of 15,966,289 people in United States. 46.7% are female, 53.3% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Capital One, Google Maps, Indeed.com, Autism Awareness.

The average Used good fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (33.95× the country average). Demographically, the Used good audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Used good fans

Demographic split for Used good audience in United States
MetricValue
Female46.7%
Male53.3%
Average age42.5
Estimated audience size15,966,289

Audience persona

The typical Used good fan in United States is balanced, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Used good in United States
RegionReachAffinity
California564,3210.32×
Texas538,9550.39×
Florida502,2080.46×
New York323,8130.36×
Illinois273,6110.51×
Ohio253,4930.52×
Pennsylvania240,6650.45×
North Carolina231,3870.48×
Tennessee214,3680.67×
Georgia214,2100.44×
Michigan206,4680.49×
Alabama206,1970.92×
Arizona205,1010.63×
Indiana190,7810.65×
Oklahoma179,5181.01×
Missouri176,7310.69×
Wisconsin174,9440.73×
Connecticut173,5851.08×
Virginia168,0720.43×
Mississippi163,1271.24×
New Jersey159,8730.39×
Arkansas158,0941.2×
Kentucky148,7780.74×
Louisiana145,0400.7×
South Carolina144,7270.6×
Washington137,8830.43×
Minnesota135,9170.59×
Maryland132,3890.48×
West Virginia129,2821.74×
Oregon127,6360.7×
Iowa125,9600.96×
Massachusetts121,0710.38×
Colorado117,8560.47×
Idaho117,5761.47×
Kansas116,0960.92×
Montana114,5492.59×
Nevada107,7390.7×
Hawaii106,9181.56×
New Mexico105,6871.32×
Utah98,6800.69×
New Hampshire96,1671.53×
Nebraska94,8271.18×
Maine93,4541.63×
South Dakota92,5072.51×
North Dakota90,0712.75×
Wyoming87,1513.68×
Rhode Island85,7171.69×
Delaware76,7631.74×
Washington, District of Columbia55,4251.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Used good audience
BrandAffinityCategory
CarGurus33.95×Cars & Mobility
Capital One14.25×Business & Career
Google Maps12.15×Internet & Social Media
Indeed.com11.06×Business & Career
Autism Awareness19.03×Health
Google News11.52×News
Circle K13.44×Shopping
Enterprise Rent-A-Car11.6×Cars & Mobility
AccuWeather12.18×Home & Garden
Diabetes mellitus awareness12.48×Health
Beetlejuice8.22×Movies & TV
DeviantArt11.41×Internet & Social Media
Aaron Rodgers10.14×Sports
Bruce Willis11.34×Movies & TV
Diane Keaton9.26×Movies & TV
Billy Bob Thornton12.51×Movies & TV
Khan Academy11.88×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
ICloud12.43×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Used good audience
TraitClusterScore
Price SensitivityPREMIUM1.35
Family OrientationCONSERVATISM1.32
Quality AwarenessPREMIUM1.25
Community OrientationOPEN1.23
ExtroversionTHRILL1.18
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Used good
CountryShare
United States20.7%
Japan7.8%
Spain7.3%

See Used good audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Used good have in United States?

Used good has an estimated audience of 15,966,289 people in United States, concentrated in California and Texas.

What is the gender split and age of Used good fans?

46.7% of Used good fans are female, 53.3% are male, with an average age of 42.5 years.

Which brands do Used good fans like most?

Used good fans show strongest brand affinity for CarGurus (33.95×), Capital One (14.25×), and Google Maps (12.15×) over the country average.

Where do Used good fans live in United States?

Used good fans in United States are most concentrated in California (reach 564,321), Texas (reach 538,955), and Florida (reach 502,208). These three regions account for the largest share of the active audience.

What other brands do Used good fans also like?

Beyond Used good itself, the audience over-indexes on Capital One (14.25×), Google Maps (12.15×), Indeed.com (11.06×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.