Rascasse Audience Intelligence

Used good Audience in United States

Name: Used good — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Used good in United States — modelled from more than twelve digital signal sources. Used good has an estimated audience of 15,966,289 people in United States.

#1478among Topic in United States #131in Politics & Society

The average Used good fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used car, CarGurus, Planet Fitness, with strongest over-indexing on Used car (2.73× the country average).

Demographically, the Used good audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Used good fan in United States is balanced, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Used car.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Used good profile in United States.

Audience size

16M

in United States

Gender

46.7%♀

53.3% male

Age

42.5

average years

Country rank

#2166

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Used good fans

46.7% are female, 53.3% are male, average age 42.5.

Fig. 02

Gender split

46.7%

Female

53.3%

Male

Demographic split for Used good audience in United States
Metric	Value
Female	46.7%
Male	53.3%
Average age	42.5
Estimated audience size	15,966,289

Fig. 03

Age distribution

Age distribution of the Used good audience in United States
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		19%
40-49		23%
50+		28%

Fig. 04

Worldwide distribution

20.7%

of the worldwide Used good audience comes from United States.

Worldwide audience distribution share by country for Used good
Country	Share
United States	20.7%
Japan	7.8%
Spain	7.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Used good audience in United States is strongest.

Fig. 05

Top regions by affinity

Used good fans by region: top regions in United States
#	Region	Reach	×
01	Wyoming	~30K	1.30×
02	South Dakota	~50K	1.23×
03	North Dakota	~40K	1.22×
04	Montana	~50K	1.20×
05	Idaho	~90K	1.17×
06	West Virginia	~80K	1.14×
07	New Hampshire	~70K	1.12×
08	Maine	~60K	1.11×
09	Delaware	~50K	1.11×
10	New Mexico	~90K	1.09×
11	Rhode Island	~50K	1.08×
12	Hawaii	~70K	1.06×
13	Arkansas	~100K	1.05×
14	Washington, District of Columbia	~50K	1.04×
15	Mississippi	~100K	1.03×
16	Kansas	~100K	1.02×
17	Nebraska	~80K	1.02×
18	Oklahoma	~200K	1.01×
19	Connecticut	~200K	1.01×
20	Iowa	~100K	1.01×
21	Alaska	~30K	1.01×
22	Utah	~100K	0.99×
23	Kentucky	~200K	0.98×
24	Alabama	~200K	0.97×
25	Louisiana	~200K	0.97×
26	Nevada	~100K	0.96×
27	Oregon	~200K	0.95×
28	Wisconsin	~200K	0.94×
29	South Carolina	~200K	0.93×
30	Tennessee	~300K	0.92×
31	Indiana	~300K	0.92×
32	Missouri	~200K	0.92×
33	Minnesota	~200K	0.92×
34	Maryland	~200K	0.90×
35	Colorado	~200K	0.90×
36	Arizona	~300K	0.89×
37	Washington	~300K	0.87×
38	Massachusetts	~300K	0.87×
39	Michigan	~400K	0.85×
40	New Jersey	~300K	0.85×
41	Virginia	~300K	0.85×
42	Ohio	~400K	0.84×
43	North Carolina	~400K	0.84×
44	Georgia	~400K	0.83×
45	Pennsylvania	~400K	0.82×
46	Illinois	~400K	0.81×
47	Florida	~800K	0.74×
48	New York	~700K	0.74×
49	Texas	~900K	0.69×
50	California	~1M	0.63×

Affinity by region — Used good, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Used good audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Used good audience
#	Interest	Category	×
01	CarGurus	Cars & Mobility	2.83×
02	Used car	Cars & Mobility	2.73×
03	Flea market	Home & Garden	2.69×
04	Kia Motors	Cars & Mobility	2.63×
05	Compact car	Cars & Mobility	2.54×
06	Air pollution	Health	2.44×
07	Discount Tire	Shopping	2.19×
08	Microwave oven	Home & Garden	2.06×
09	Solar energy	Home & Garden	2.05×
10	Dump truck	Cars & Mobility	2.05×
11	Real property	Home & Garden	2.04×
12	Auction	Shopping	1.93×
13	Credit (finance)	Business & Career	1.90×
14	Charitable organization	Politics & Society	1.88×
15	Discount stores	Shopping	1.85×
16	Donation	Business & Career	1.84×
17	Hardware store	Home & Garden	1.73×
18	Planet Fitness	Sports	1.65×
19	United Parcel Service	Business & Career	1.61×
20	Menards	Home & Garden	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Used good audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Used good audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.42×
Need for Security	CONSERVATISM	1.36×
Price Sensitivity	PREMIUM	1.36×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Used good audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.83×
Pet Ownership	JOY	0.84×
Healthy Lifestyle	BALANCE	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Used good have in United States?

Used good has an estimated audience of 15,966,289 people in United States, concentrated in California and Texas.

What is the gender split and age of Used good fans?

46.7% of Used good fans are female, 53.3% are male, with an average age of 42.5 years.

Which brands do Used good fans like most?

Used good fans show strongest brand affinity for Used car (2.73×), CarGurus (2.83×), and Planet Fitness (1.65×) over the country average.

Where do Used good fans live in United States?

Used good fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

What other brands do Used good fans also like?

Beyond Used good itself, the audience over-indexes on CarGurus (2.83×), Planet Fitness (1.65×), Real property (2.04×), and Discount stores (1.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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