Used good Audience in United States

Used good logo

Used good has an estimated audience of 15,966,289 people in United States. 46.7% are female, 53.3% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Governor of Michigan, Goop, Vocal harmony, Wok.

The average Used good fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Governor of Michigan, Goop, with strongest over-indexing on Historic site (7.89× the country average). Demographically, the Used good audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Used good fans

Demographic split for Used good audience in United States
MetricValue
Female46.7%
Male53.3%
Average age42.5
Estimated audience size15,966,289

Audience persona

The typical Used good fan in United States is balanced, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Used good in United States
RegionReachAffinity
California564,3210.32×
Texas538,9550.39×
Florida502,2080.46×
New York323,8130.36×
Illinois273,6110.51×
Ohio253,4930.52×
Pennsylvania240,6650.45×
North Carolina231,3870.48×
Tennessee214,3680.67×
Georgia214,2100.44×
Michigan206,4680.49×
Alabama206,1970.92×
Arizona205,1010.63×
Indiana190,7810.65×
Oklahoma179,5181.01×
Missouri176,7310.69×
Wisconsin174,9440.73×
Connecticut173,5851.08×
Virginia168,0720.43×
Mississippi163,1271.24×
New Jersey159,8730.39×
Arkansas158,0941.2×
Kentucky148,7780.74×
Louisiana145,0400.7×
South Carolina144,7270.6×
Washington137,8830.43×
Minnesota135,9170.59×
Maryland132,3890.48×
West Virginia129,2821.74×
Oregon127,6360.7×
Iowa125,9600.96×
Massachusetts121,0710.38×
Colorado117,8560.47×
Idaho117,5761.47×
Kansas116,0960.92×
Montana114,5492.59×
Nevada107,7390.7×
Hawaii106,9181.56×
New Mexico105,6871.32×
Utah98,6800.69×
New Hampshire96,1671.53×
Nebraska94,8271.18×
Maine93,4541.63×
South Dakota92,5072.51×
North Dakota90,0712.75×
Wyoming87,1513.68×
Rhode Island85,7171.69×
Delaware76,7631.74×
Washington, District of Columbia55,4251.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Used good audience
BrandAffinityCategory
Historic site7.89×Arts & Culture
Governor of Michigan13.15×Politics & Society
Goop9.47×Internet & Social Media
Vocal harmony7.32×Music & Radio
Wok9.54×Food & Beverages
Hipster13.87×Politics & Society
Grinch5.49×Movies & TV
Fairy godmother10.09×Literature
Israel2.86×Travel & Leisure
Cherish (group)13.37×Music & Radio
Google Home7.84×Technology & Electronics
Hibachi9.34×Food & Beverages
headspace10.78×Health
Grace Slick9.51×Music & Radio
El Paso County, Colorado13.23×Travel & Leisure
TV Fanatic9.97×Movies & TV
Guitarist (magazine)9.55×Music & Radio
No Escape (1994 film)9.36×Movies & TV
Mathcore6.58×Music & Radio
Iron Man (film)3.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Used good audience
TraitClusterScore
Price SensitivityPREMIUM1.35
Family OrientationCONSERVATISM1.32
Quality AwarenessPREMIUM1.25
Community OrientationOPEN1.23
ExtroversionTHRILL1.18
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Used good
CountryShare
United States20.7%
Japan7.8%
Spain7.3%

See Used good audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Used good have in United States?

Used good has an estimated audience of 15,966,289 people in United States, concentrated in California and Texas.

What is the gender split and age of Used good fans?

46.7% of Used good fans are female, 53.3% are male, with an average age of 42.5 years.

Which brands do Used good fans like most?

Used good fans show strongest brand affinity for Historic site (7.89×), Governor of Michigan (13.15×), and Goop (9.47×) over the country average.

Where do Used good fans live in United States?

Used good fans in United States are most concentrated in California (reach 564,321), Texas (reach 538,955), and Florida (reach 502,208). These three regions account for the largest share of the active audience.

What other brands do Used good fans also like?

Beyond Used good itself, the audience over-indexes on Governor of Michigan (13.15×), Goop (9.47×), Vocal harmony (7.32×), and Wok (9.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.