Flea market Audience in United States

Flea market logo

Flea market has an estimated audience of 11,863,632 people in United States. 64.3% are female, 35.7% are male, average age 43.9. Top regions: Florida, Texas, California. Top brand affinities: Dollar General, Hobby Lobby, Antique furniture, Garage sale, Scooby-Doo.

The average Flea market fan in United States is 43.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Dollar General, Hobby Lobby, Antique furniture, with strongest over-indexing on Dollar General (2.18× the country average). Demographically, the Flea market audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Flea market fans

Demographic split for Flea market audience in United States
MetricValue
Female64.3%
Male35.7%
Average age43.9
Estimated audience size11,863,632

Audience persona

The typical Flea market fan in United States is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Flea market in United States
RegionReachAffinity
Florida1,748,1832.18×
Texas1,590,1801.56×
California1,358,2631.04×
North Carolina649,9551.82×
Georgia616,3141.69×
New York558,4210.84×
Illinois503,2381.27×
Pennsylvania412,1941.03×
South Carolina411,1392.3×
Tennessee400,5801.68×
Ohio371,6261.02×
New Jersey334,5031.11×
Indiana321,7411.48×
Colorado313,1341.67×
Virginia296,7081.03×
Kentucky286,5601.93×
Arkansas283,7352.9×
Missouri258,5221.35×
Maryland249,7771.22×
Massachusetts233,0861×
Michigan227,5110.73×
Alabama201,0311.21×
Oklahoma188,0751.43×
Louisiana186,7041.22×
Arizona120,5190.5×
Washington118,1040.5×
Connecticut117,4590.99×
Mississippi112,1781.15×
Wisconsin78,1350.44×
Oregon71,0280.52×
Minnesota69,4630.41×
Kansas65,3910.7×
New Mexico62,9651.06×
Rhode Island53,5871.42×
West Virginia52,2360.95×
Nevada48,6790.42×
Iowa43,0190.44×
Hawaii39,0240.77×
New Hampshire38,6570.83×
Maine35,7840.84×
Utah32,8380.31×
Delaware32,7201×
Washington, District of Columbia23,3490.65×
Nebraska17,8150.3×
Idaho17,4570.29×
Vermont10,8710.52×
South Dakota8,7080.32×
Wyoming6,9340.39×
North Dakota5,8550.24×
Montana5,3260.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flea market audience
BrandAffinityCategory
Dollar General2.18×Shopping
Hobby Lobby2.14×Home & Garden
Antique furniture5.82×Home & Garden
Garage sale5.17×Fashion & Accessoires
Scooby-Doo2.46×Movies & TV
Bob Evans (musician)4.55×Music & Radio
Dollar Tree1.71×Shopping
LabCorp2.48×Health
Handicraft1.61×Home & Garden
Aldi1.59×Shopping
Vintage clothing2.18×Fashion & Accessoires
AutoZone1.59×Cars & Mobility
Tractor Supply Company2.62×Shopping
Vintage2.73×Fashion & Accessoires
Renovation1.64×Home & Garden
Video editing3.69×Technology & Electronics
Diane Keaton2.25×Movies & TV
Craigslist1.51×Shopping
FentyBeauty4.41×Beauty & Wellness
The Gilded Age1.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flea market audience
TraitClusterScore
ExtroversionTHRILL1.33
Community OrientationOPEN1.29
Price SensitivityPREMIUM1.29
SustainabilityBALANCE1.21
Family OrientationCONSERVATISM1.21
Design AffinityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Flea market
CountryShare
United States20.1%
Japan17.5%
Germany5.0%

See Flea market audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Flea market have in United States?

Flea market has an estimated audience of 11,863,632 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Flea market fans?

64.3% of Flea market fans are female, 35.7% are male, with an average age of 43.9 years.

Which brands do Flea market fans like most?

Flea market fans show strongest brand affinity for Dollar General (2.18×), Hobby Lobby (2.14×), and Antique furniture (5.82×) over the country average.

Where do Flea market fans live in United States?

Flea market fans in United States are most concentrated in Florida (reach 1,748,183), Texas (reach 1,590,180), and California (reach 1,358,263). These three regions account for the largest share of the active audience.

What other brands do Flea market fans also like?

Beyond Flea market itself, the audience over-indexes on Hobby Lobby (2.14×), Antique furniture (5.82×), Garage sale (5.17×), and Scooby-Doo (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flea market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.