Rascasse Audience Intelligence

Flea market Audience in United States

A data profile of the people who buy, follow and care about Flea market in United States — modelled from more than twelve digital signal sources. Flea market has an estimated audience of 11,863,632 people in United States.

#1979among Topic in United States#214in Home & Garden

The average Flea market fan in United States is 43.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Dollar General, Hobby Lobby, Antique furniture, with strongest over-indexing on Dollar General (2.18× the country average).

Demographically, the Flea market audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flea market fan in United States is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Dollar General.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flea market profile in United States.

Audience size
11.9M
in United States
Gender
64.3%♀
35.7% male
Age
43.9
average years
Country rank
#3009
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flea market fans

64.3% are female, 35.7% are male, average age 43.9.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Flea market audience in United States
MetricValue
Female64.3%
Male35.7%
Average age43.9
Estimated audience size11,863,632
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Flea market audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Flea market audience comes from United States.

Worldwide audience distribution share by country for Flea market
CountryShare
United States20.0%
Japan17.5%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flea market audience in United States is strongest.

Fig. 05

Top regions by affinity

Flea market fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K3.12×
02South Carolina~400K2.32×
03Florida~1.5M2.12×
04Kentucky~300K1.88×
05North Carolina~600K1.75×
06Tennessee~400K1.63×
07Colorado~300K1.63×
08Georgia~600K1.59×
09Texas~1.5M1.49×
10Indiana~300K1.46×
11Oklahoma~200K1.44×
12Rhode Island~50K1.43×
13Missouri~300K1.36×
14Mississippi~100K1.31×
15Alabama~200K1.24×
16Louisiana~200K1.21×
17Maryland~200K1.15×
18Illinois~400K1.12×
19New Mexico~60K1.08×
20New Jersey~300K1.05×
21Connecticut~100K1.05×
22West Virginia~60K1.03×
23Ohio~400K1.01×
24Pennsylvania~400K1.00×
25Delaware~30K1.00×
26Virginia~300K0.97×
27Massachusetts~200K0.95×
28California~1M0.92×
29New York~600K0.90×
30Maine~40K0.88×
31Kansas~80K0.85×
32New Hampshire~40K0.84×
33Hawaii~40K0.77×
34Michigan~200K0.71×
35Wyoming~10K0.69×
36Washington, District of Columbia~20K0.65×
37Vermont~10K0.62×
38Arizona~100K0.51×
39Oregon~70K0.49×
40Washington~100K0.47×
41Iowa~50K0.47×
42Wisconsin~80K0.43×
43Nevada~50K0.43×
44South Dakota~10K0.43×
45Alaska~10K0.43×
46Minnesota~70K0.42×
47Nebraska~20K0.37×
48Montana~10K0.37×
49Idaho~20K0.36×
50Utah~30K0.33×
Fig. 06

Affinity by region

Affinity by region — Flea market, United States
0.33×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flea market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flea market audience
#·InterestCategoryAffinity×
01Antique furnitureHome & Garden5.82×
02Garage saleFashion & Accessoires5.17×
03Bob Evans (musician)Music & Radio4.55×
04VintageFashion & Accessoires2.73×
05Tractor Supply CompanyShopping2.62×
06LabCorpHealth2.48×
07Scooby-DooMovies & TV2.46×
08Diane KeatonMovies & TV2.25×
09Savannah GuthrieMovies & TV2.20×
10Dollar GeneralShopping2.18×
11Vintage clothingFashion & Accessoires2.18×
12Hobby LobbyHome & Garden2.14×
13Nancy MacePolitics & Society2.12×
14Lindsey GrahamPolitics & Society1.74×
15Melania TrumpPolitics & Society1.73×
16Dollar TreeShopping1.71×
17RenovationHome & Garden1.64×
18HandicraftHome & Garden1.61×
19AldiShopping1.59×
20AutoZoneCars & Mobility1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flea market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flea market audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
DIY MentalityTHRILL1.50×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flea market audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Risk AppetiteTHRILL0.91×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flea market have in United States?

Flea market has an estimated audience of 11,863,632 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Flea market fans?

64.3% of Flea market fans are female, 35.7% are male, with an average age of 43.9 years.

03

Which brands do Flea market fans like most?

Flea market fans show strongest brand affinity for Dollar General (2.18×), Hobby Lobby (2.14×), and Antique furniture (5.82×) over the country average.

04

Where do Flea market fans live in United States?

Flea market fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Flea market fans also like?

Beyond Flea market itself, the audience over-indexes on Hobby Lobby (2.14×), Antique furniture (5.82×), Garage sale (5.17×), and Lindsey Graham (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Flea market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flea market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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