Rascasse Audience Intelligence

Vintage Audience in United States

A data profile of the people who buy, follow and care about Vintage in United States — modelled from more than twelve digital signal sources. Vintage has an estimated audience of 19,181,753 people in United States.

#1187among Topic in United States#93in Fashion & Accessoires

The average Vintage fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Vintage clothing, Pandora, Diaper bag, with strongest over-indexing on Vintage clothing (4.33× the country average).

Demographically, the Vintage audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vintage fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Vintage clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage profile in United States.

Audience size
19.2M
in United States
Gender
63.3%♀
36.7% male
Age
39.7
average years
Country rank
#1730
Topic in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage fans

63.3% are female, 36.7% are male, average age 39.7.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Vintage audience in United States
MetricValue
Female63.3%
Male36.7%
Average age39.7
Estimated audience size19,181,753
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Vintage audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Vintage audience comes from United States.

Worldwide audience distribution share by country for Vintage
CountryShare
United States20.3%
Japan14.6%
China9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage audience in United States is strongest.

Fig. 05

Top regions by affinity

Vintage fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~500K1.80×
02New York~2M1.75×
03New Mexico~200K1.65×
04Oregon~300K1.54×
05Idaho~100K1.43×
06Colorado~400K1.37×
07Washington, District of Columbia~80K1.36×
08Pennsylvania~800K1.25×
09Washington~500K1.24×
10Vermont~40K1.19×
11Minnesota~300K1.15×
12Louisiana~300K1.15×
13California~2.5M1.12×
14New Hampshire~80K1.12×
15Hawaii~90K1.11×
16Maine~70K1.07×
17Wyoming~30K1.03×
18Tennessee~400K0.98×
19Montana~50K0.98×
20Illinois~600K0.97×
21Arizona~400K0.96×
22Massachusetts~400K0.94×
23Virginia~400K0.93×
24Oklahoma~200K0.93×
25Maryland~300K0.92×
26Utah~200K0.91×
27Alabama~200K0.89×
28Kentucky~200K0.89×
29Rhode Island~50K0.89×
30North Carolina~500K0.87×
31Arkansas~100K0.87×
32Texas~1.5M0.86×
33Georgia~500K0.86×
34South Carolina~200K0.86×
35Florida~1M0.85×
36New Jersey~400K0.84×
37Connecticut~200K0.84×
38Ohio~500K0.83×
39Michigan~400K0.83×
40Indiana~300K0.83×
41West Virginia~70K0.83×
42Missouri~300K0.81×
43Alaska~30K0.80×
44Iowa~100K0.78×
45Kansas~100K0.78×
46Nebraska~70K0.78×
47Delaware~40K0.76×
48South Dakota~30K0.76×
49Nevada~100K0.75×
50Mississippi~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Vintage, United States
0.75×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires7.59×
02Formal wearFashion & Accessoires5.58×
03Gypsy styleFashion & Accessoires5.02×
04Diaper bagKids & Family4.34×
05Vintage clothingFashion & Accessoires4.33×
06Largemouth bassFood & Beverages4.08×
07ClarinetMusic & Radio3.90×
08SaxophoneMusic & Radio3.68×
09Bohemian styleFashion & Accessoires3.50×
10ZaraShopping3.29×
11Wine tastingFood & Beverages2.82×
12MetaphysicsBusiness & Career2.74×
13Fly fishingSports2.72×
14Retro styleFashion & Accessoires2.47×
15Golf ChannelSports2.46×
16Bass guitarMusic & Radio2.39×
17Do it yourself (DIY)Home & Garden1.61×
18Trader Joe'sShopping1.59×
19SupermanMovies & TV1.53×
20Planet FitnessSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.01×
IndulgenceJOY1.56×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Social Media UsageJOY0.85×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage have in United States?

Vintage has an estimated audience of 19,181,753 people in United States, concentrated in California and New York.

02

What is the gender split and age of Vintage fans?

63.3% of Vintage fans are female, 36.7% are male, with an average age of 39.7 years.

03

Which brands do Vintage fans like most?

Vintage fans show strongest brand affinity for Vintage clothing (4.33×), Pandora (7.59×), and Diaper bag (4.34×) over the country average.

04

Where do Vintage fans live in United States?

Vintage fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Vintage fans also like?

Beyond Vintage itself, the audience over-indexes on Pandora (7.59×), Diaper bag (4.34×), Formal wear (5.58×), and Superman (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Vintage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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