Vintage Audience in United States

Vintage logo

Vintage has an estimated audience of 19,181,753 people in United States. 63.3% are female, 36.7% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Dog breed, Bank account, JDSU, Collectable, Natural rubber.

The average Vintage fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, Bank account, JDSU, with strongest over-indexing on Dog breed (1.76× the country average). Demographically, the Vintage audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Band

Demographics of Vintage fans

Demographic split for Vintage audience in United States
MetricValue
Female63.3%
Male36.7%
Average age39.7
Estimated audience size19,181,753

Audience persona

The typical Vintage fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Vintage in United States
RegionReachAffinity
California2,511,5251.19×
New York2,039,6821.9×
Texas1,540,3990.93×
Florida1,186,9510.91×
Pennsylvania708,4401.1×
Illinois675,9711.06×
Wisconsin527,3901.83×
North Carolina523,9820.91×
Georgia519,7330.88×
Washington505,3781.31×
Ohio502,4880.85×
Virginia452,2120.97×
Michigan431,6690.86×
New Jersey425,4860.87×
Arizona397,0791.01×
Tennessee377,1430.98×
Colorado371,4411.23×
Massachusetts368,3830.97×
Oregon353,5971.61×
Maryland318,1790.96×
Minnesota299,8561.09×
Indiana293,9570.84×
Louisiana272,9161.1×
Missouri256,5560.83×
South Carolina255,7900.89×
Alabama253,4120.95×
Kentucky212,9570.89×
Oklahoma194,5490.91×
Utah165,8700.97×
Connecticut165,6440.86×
New Mexico162,5071.69×
Nevada135,8230.73×
Arkansas132,7580.84×
Iowa121,4110.77×
Mississippi113,1830.72×
Kansas111,3950.74×
Idaho108,4661.13×
Hawaii92,5211.12×
New Hampshire82,6881.09×
Washington, District of Columbia79,9651.39×
Maine71,3971.04×
Nebraska69,0980.72×
West Virginia67,0910.75×
Rhode Island51,5290.84×
Montana47,8080.9×
Vermont38,7741.15×
Delaware37,4540.71×
South Dakota30,6670.69×
Alaska29,9940.73×
Wyoming28,7901.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vintage audience
BrandAffinityCategory
Dog breed1.76×Pets & Animals
Bank account2.98×Business & Career
JDSU3.27×Business & Career
Collectable1.55×Kids & Family
Natural rubber1.98×Cars & Mobility
Home equity1.7×Home & Garden
Nebraska Cornhuskers football2.89×Sports
Paul Dano4.08×Movies & TV
Staycation2.51×Home & Garden
Jaws4.12×Movies & TV
Jesse Plemons2.58×Movies & TV
Home staging3.36×Home & Garden
Iowa Lottery5.39×Games
Mothercare1.65×Kids & Family
Temple Grandin3.62×Literature
Urban horticulture1.7×Home & Garden
Tierra Cali3.54×Travel & Leisure
Nipsey Hussle2.68×Music & Radio
Queens College, City University of New York3.28×Business & Career
Hebe2.63×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vintage audience
TraitClusterScore
Design AffinityPREMIUM2.11
SustainabilityBALANCE1.93
Luxury OrientationPREMIUM1.73
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.61
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Vintage
CountryShare
United States20.3%
Japan14.7%
China9.7%

See Vintage audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Vintage have in United States?

Vintage has an estimated audience of 19,181,753 people in United States, concentrated in California and New York.

What is the gender split and age of Vintage fans?

63.3% of Vintage fans are female, 36.7% are male, with an average age of 39.7 years.

Which brands do Vintage fans like most?

Vintage fans show strongest brand affinity for Dog breed (1.76×), Bank account (2.98×), and JDSU (3.27×) over the country average.

Where do Vintage fans live in United States?

Vintage fans in United States are most concentrated in California (reach 2,511,525), New York (reach 2,039,682), and Texas (reach 1,540,399). These three regions account for the largest share of the active audience.

What other brands do Vintage fans also like?

Beyond Vintage itself, the audience over-indexes on Bank account (2.98×), JDSU (3.27×), Collectable (1.55×), and Natural rubber (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.