Vintage Audience in Germany
Vintage has an estimated audience of 3,662,616 people in Germany. 65.2% are female, 34.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Vintage clothing, Harry Potter, Donatella Versace, Spiegel Online.
The average Vintage fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Vintage clothing, Harry Potter, with strongest over-indexing on Livemusic (4.07× the country average). Demographically, the Vintage audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Band
Demographics of Vintage fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.6 |
| Estimated audience size | 3,662,616 |
Audience persona
The typical Vintage fan in Germany is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 795,275 | 0.99× |
| Bayern | 590,542 | 1× |
| Baden-Württemberg | 480,596 | 0.96× |
| Berlin | 346,165 | 2.11× |
| Niedersachsen | 338,668 | 0.95× |
| Hessen | 270,562 | 0.97× |
| Sachsen | 166,181 | 0.93× |
| Rheinland-Pfalz | 165,799 | 0.9× |
| Schleswig-Holstein | 123,617 | 0.94× |
| Brandenburg | 104,297 | 0.92× |
| Hamburg | 100,491 | 1.21× |
| Thüringen | 75,305 | 0.81× |
| Sachsen-Anhalt | 74,195 | 0.78× |
| Mecklenburg-Vorpommern | 65,721 | 0.94× |
| Saarland | 32,790 | 0.73× |
| Bremen | 26,601 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.07× | Music & Radio |
| Vintage clothing | 4.56× | Fashion & Accessoires |
| Harry Potter | 1.99× | Movies & TV |
| Donatella Versace | 16.84× | Fashion & Accessoires |
| Spiegel Online | 2.23× | News |
| Street photography | 3.93× | Technology & Electronics |
| Do it yourself (DIY) | 2.08× | Home & Garden |
| Superman | 2.59× | Movies & TV |
| Millie Bobby Brown | 3.8× | Movies & TV |
| Ariana Grande | 4.43× | Music & Radio |
| Pandora | 4.22× | Fashion & Accessoires |
| Missguided | 13.16× | Fashion & Accessoires |
| Batman | 2.02× | Movies & TV |
| Pet store | 2.66× | Pets & Animals |
| Etsy | 2.6× | Fashion & Accessoires |
| Gourmet Foods | 4.1× | Food & Beverages |
| Natural foods | 3.18× | Food & Beverages |
| House music | 2.07× | Music & Radio |
| Flowering plant | 3.16× | Home & Garden |
| Vegetable Gardening | 4.23× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.89 |
| Sustainability | BALANCE | 1.81 |
| Luxury Orientation | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.43 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 14.7% |
| China | 9.7% |
See Vintage audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Vintage have in Germany?
Vintage has an estimated audience of 3,662,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage fans?
65.2% of Vintage fans are female, 34.8% are male, with an average age of 38.6 years.
Which brands do Vintage fans like most?
Vintage fans show strongest brand affinity for Livemusic (4.07×), Vintage clothing (4.56×), and Harry Potter (1.99×) over the country average.
Where do Vintage fans live in Germany?
Vintage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 795,275), Bayern (reach 590,542), and Baden-Württemberg (reach 480,596). These three regions account for the largest share of the active audience.
What other brands do Vintage fans also like?
Beyond Vintage itself, the audience over-indexes on Vintage clothing (4.56×), Harry Potter (1.99×), Donatella Versace (16.84×), and Spiegel Online (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.