Vintage Audience in Germany
Vintage has an estimated audience of 3,662,616 people in Germany. 65.2% are female, 34.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Combat sport, Staycation, Paul Dano, ILE (singer).
The average Vintage fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Combat sport, Staycation, with strongest over-indexing on Dog breed (1.92× the country average). Demographically, the Vintage audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Band
Demographics of Vintage fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.6 |
| Estimated audience size | 3,662,616 |
Audience persona
The typical Vintage fan in Germany is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 795,275 | 0.99× |
| Bayern | 590,542 | 1× |
| Baden-Württemberg | 480,596 | 0.96× |
| Berlin | 346,165 | 2.11× |
| Niedersachsen | 338,668 | 0.95× |
| Hessen | 270,562 | 0.97× |
| Sachsen | 166,181 | 0.93× |
| Rheinland-Pfalz | 165,799 | 0.9× |
| Schleswig-Holstein | 123,617 | 0.94× |
| Brandenburg | 104,297 | 0.92× |
| Hamburg | 100,491 | 1.21× |
| Thüringen | 75,305 | 0.81× |
| Sachsen-Anhalt | 74,195 | 0.78× |
| Mecklenburg-Vorpommern | 65,721 | 0.94× |
| Saarland | 32,790 | 0.73× |
| Bremen | 26,601 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.92× | Pets & Animals |
| Combat sport | 1.71× | Sports |
| Staycation | 4.7× | Home & Garden |
| Paul Dano | 4.56× | Movies & TV |
| ILE (singer) | 9.17× | Music & Radio |
| Wolverine (comics) | 4.21× | Literature |
| Gloria | 3.41× | Music & Radio |
| Jason Clarke (actor) | 3.18× | Movies & TV |
| Nurse education | 1.58× | Kids & Family |
| Bank account | 1.84× | Business & Career |
| Cachorro | 2.08× | Pets & Animals |
| Hypertext | 1.59× | Technology & Electronics |
| Ireen Sheer | 1.52× | Music & Radio |
| Scratching post | 3.08× | Pets & Animals |
| Cloppenburg | 2.32× | Travel & Leisure |
| Anton Hofreiter | 2.71× | Politics & Society |
| Glossier | 4.4× | Beauty & Wellness |
| Hollywood Vampires (band) | 3.78× | Music & Radio |
| Liberace | 2.91× | Music & Radio |
| Kippah | 2.32× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.89 |
| Sustainability | BALANCE | 1.81 |
| Luxury Orientation | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.43 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 14.7% |
| China | 9.7% |
See Vintage audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Vintage have in Germany?
Vintage has an estimated audience of 3,662,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage fans?
65.2% of Vintage fans are female, 34.8% are male, with an average age of 38.6 years.
Which brands do Vintage fans like most?
Vintage fans show strongest brand affinity for Dog breed (1.92×), Combat sport (1.71×), and Staycation (4.7×) over the country average.
Where do Vintage fans live in Germany?
Vintage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 795,275), Bayern (reach 590,542), and Baden-Württemberg (reach 480,596). These three regions account for the largest share of the active audience.
What other brands do Vintage fans also like?
Beyond Vintage itself, the audience over-indexes on Combat sport (1.71×), Staycation (4.7×), Paul Dano (4.56×), and ILE (singer) (9.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.