Vintage Audience in Germany
A data profile of the people who buy, follow and care about Vintage in Germany — modelled from more than twelve digital signal sources. Vintage has an estimated audience of 3,662,616 people in Germany.
The average Vintage fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Water purification, Donatella Versace, Vintage clothing, with strongest over-indexing on Water purification (14.33× the country average).
Demographically, the Vintage audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vintage fan in Germany is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Water purification.
At a glance
The key figures that characterise the Vintage profile in Germany.
Search interest · 12-month trend
Demographics of Vintage fans
65.2% are female, 34.8% are male, average age 38.6.
Gender split
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.6 |
| Estimated audience size | 3,662,616 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Vintage audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 14.6% |
| China | 9.6% |
Geography
Where the Vintage audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~300K | 2.03× | |
| 02 | Hamburg | ~100K | 1.20× | |
| 03 | Bayern | ~600K | 0.97× | |
| 04 | Nordrhein-Westfalen | ~800K | 0.96× | |
| 05 | Niedersachsen | ~300K | 0.96× | |
| 06 | Schleswig-Holstein | ~100K | 0.96× | |
| 07 | Hessen | ~300K | 0.94× | |
| 08 | Brandenburg | ~100K | 0.94× | |
| 09 | Mecklenburg-Vorpommern | ~70K | 0.94× | |
| 10 | Baden-Württemberg | ~500K | 0.93× | |
| 11 | Sachsen | ~200K | 0.93× | |
| 12 | Bremen | ~30K | 0.90× | |
| 13 | Rheinland-Pfalz | ~200K | 0.89× | |
| 14 | Thüringen | ~80K | 0.88× | |
| 15 | Sachsen-Anhalt | ~80K | 0.83× | |
| 16 | Saarland | ~30K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Vintage audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Donatella Versace | Fashion & Accessoires | 20.00× | ||
| 02 | Water purification | Food & Beverages | 14.33× | ||
| 03 | Hennessy | Food & Beverages | 9.96× | ||
| 04 | Pandora | Fashion & Accessoires | 5.70× | ||
| 05 | Sunday Brunch | Kids & Family | 4.74× | ||
| 06 | Crime fiction | Literature | 4.73× | ||
| 07 | Millie Bobby Brown | Movies & TV | 4.38× | ||
| 08 | Vintage clothing | Fashion & Accessoires | 4.27× | ||
| 09 | Sustainable products | Politics & Society | 4.26× | ||
| 10 | Gourmet Foods | Food & Beverages | 4.05× | ||
| 11 | Robert Redford | Movies & TV | 3.73× | ||
| 12 | Shih Tzu | Pets & Animals | 2.90× | ||
| 13 | Superman | Movies & TV | 2.85× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 2.58× | ||
| 15 | Etsy | Fashion & Accessoires | 2.36× | ||
| 16 | Hugendubel | Shopping | 2.33× | ||
| 17 | Livemusic | Music & Radio | 2.28× | ||
| 18 | Hobby | Home & Garden | 1.95× | ||
| 19 | Harry Potter | Movies & TV | 1.91× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.69× |
Personality of the Vintage audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.97× | |
| Design Affinity | PREMIUM | 1.74× | |
| Sustainability | BALANCE | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.90× |
Frequently asked questions
How many fans does Vintage have in Germany?
Vintage has an estimated audience of 3,662,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage fans?
65.2% of Vintage fans are female, 34.8% are male, with an average age of 38.6 years.
Which brands do Vintage fans like most?
Vintage fans show strongest brand affinity for Water purification (14.33×), Donatella Versace (20×), and Vintage clothing (4.27×) over the country average.
Where do Vintage fans live in Germany?
Vintage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Vintage fans also like?
Beyond Vintage itself, the audience over-indexes on Donatella Versace (20×), Vintage clothing (4.27×), Pandora (5.7×), and Harry Potter (1.91×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Vintage audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.