A data profile of the people who buy, follow and care about Vintage in France — modelled from more than twelve digital signal sources. Vintage has an estimated audience of 3,352,983 people in France.
The average Vintage fan in France is 39.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Christmas Gift, Sustainable products, with strongest over-indexing on Love & Sex (392.17× the country average).
Demographically, the Vintage audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vintage fan in France is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Vintage profile in France.
65.9% are female, 34.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.7 |
| Estimated audience size | 3,352,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Vintage audience comes from France.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 14.6% |
| China | 9.6% |
Where the Vintage audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.63× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.27× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.03× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.02× | |
| 05 | Occitanie | ~300K | 1.01× | |
| 06 | Grand Est | ~300K | 0.98× | |
| 07 | Normandy | ~200K | 0.97× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.95× | |
| 09 | Hauts-de-France | ~300K | 0.90× | |
| 10 | Pays de la Loire | ~200K | 0.83× | |
| 11 | Brittany | ~100K | 0.83× | |
| 12 | Centre-Val de Loire | ~100K | 0.83× | |
| 13 | Corsica | ~10K | 0.80× |
The strongest cross-interests of the Vintage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 392.17× | ||
| 02 | Selfridges | Shopping | 328.19× | ||
| 03 | Christmas Gift | Kids & Family | 39.77× | ||
| 04 | Christmas tree | Kids & Family | 31.79× | ||
| 05 | Sustainable products | Politics & Society | 31.25× | ||
| 06 | Girl power | Politics & Society | 26.20× | ||
| 07 | Breast Cancer awareness | Health | 20.87× | ||
| 08 | Flirting | Kids & Family | 13.15× | ||
| 09 | Kitchen garden | Home & Garden | 11.44× | ||
| 10 | Bordeaux wine | Food & Beverages | 9.03× | ||
| 11 | Zoom lens | Technology & Electronics | 8.93× | ||
| 12 | Hormone | Health | 7.90× | ||
| 13 | Dentistry | Business & Career | 7.08× | ||
| 14 | White wine | Food & Beverages | 6.93× | ||
| 15 | Flea market | Home & Garden | 6.69× | ||
| 16 | Broadcasting of sports events | Movies & TV | 6.30× | ||
| 17 | Wine tasting | Food & Beverages | 5.85× | ||
| 18 | Red wine | Food & Beverages | 5.63× | ||
| 19 | Vintage clothing | Fashion & Accessoires | 4.44× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.96× | |
| Design Affinity | PREMIUM | 2.28× | |
| Travelling | THRILL | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.79× | |
| Family Orientation | CONSERVATISM | 0.90× |
Vintage has an estimated audience of 3,352,983 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.9% of Vintage fans are female, 34.1% are male, with an average age of 39.7 years.
Vintage fans show strongest brand affinity for Love & Sex (392.17×), Christmas Gift (39.77×), and Sustainable products (31.25×) over the country average.
Vintage fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vintage itself, the audience over-indexes on Christmas Gift (39.77×), Sustainable products (31.25×), Christmas tree (31.79×), and Girl power (26.2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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