A data profile of the people who buy, follow and care about Wine tasting in France — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 3,534,248 people in France.
The average Wine tasting fan in France is 44.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Grand Est.
Top brand affinities include Red wine, White wine, Vineyard, with strongest over-indexing on Red wine (18.61× the country average).
Demographically, the Wine tasting audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wine tasting fan in France is balanced, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Red wine.
The key figures that characterise the Wine tasting profile in France.
53.4% are female, 46.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.3 |
| Estimated audience size | 3,534,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Wine tasting audience comes from France.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.4% |
| Italy | 10.2% |
Where the Wine tasting audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 2.83× | |
| 02 | Bourgogne-Franche-Comté | ~300K | 1.92× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.67× | |
| 04 | Grand Est | ~400K | 1.38× | |
| 05 | Nouvelle-Aquitaine | ~400K | 1.20× | |
| 06 | Corsica | ~20K | 1.12× | |
| 07 | Centre-Val de Loire | ~100K | 1.03× | |
| 08 | Occitanie | ~300K | 0.93× | |
| 09 | Auvergne-Rhône-Alpes | ~300K | 0.70× | |
| 10 | Brittany | ~100K | 0.64× | |
| 11 | Normandy | ~100K | 0.63× | |
| 12 | Pays de la Loire | ~100K | 0.61× | |
| 13 | Hauts-de-France | ~200K | 0.56× |
The strongest cross-interests of the Wine tasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dom Pérignon (wine) | Food & Beverages | 32.72× | ||
| 02 | Hennessy | Food & Beverages | 24.86× | ||
| 03 | Veuve Clicquot | Food & Beverages | 19.62× | ||
| 04 | Ruinart (Champagne) | Food & Beverages | 18.99× | ||
| 05 | White wine | Food & Beverages | 18.70× | ||
| 06 | Red wine | Food & Beverages | 18.61× | ||
| 07 | Wine & Spirits | Food & Beverages | 14.78× | ||
| 08 | Vineyard | Food & Beverages | 13.44× | ||
| 09 | Wine cellar | Food & Beverages | 12.87× | ||
| 10 | Drinking | Food & Beverages | 12.79× | ||
| 11 | Winery | Food & Beverages | 12.29× | ||
| 12 | Gourmet Foods | Food & Beverages | 9.72× | ||
| 13 | Sports | Sports | 3.43× | ||
| 14 | Consumer electronics | Technology & Electronics | 3.42× | ||
| 15 | Discount stores | Shopping | 3.33× | ||
| 16 | Food | Food & Beverages | 3.24× | ||
| 17 | Design | Home & Garden | 3.11× | ||
| 18 | Music | Business & Career | 2.90× | ||
| 19 | Entertainment | Movies & TV | 2.58× | ||
| 20 | Food and drink | Food & Beverages | 2.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 4.31× | |
| Indulgence | JOY | 4.17× | |
| Quality Awareness | PREMIUM | 3.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Social Media Usage | JOY | 1.39× | |
| Tradition | CONSERVATISM | 1.44× |
Wine tasting has an estimated audience of 3,534,248 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
53.4% of Wine tasting fans are female, 46.6% are male, with an average age of 44.3 years.
Wine tasting fans show strongest brand affinity for Red wine (18.61×), White wine (18.7×), and Vineyard (13.44×) over the country average.
Wine tasting fans in France are most concentrated in Île-de-France (reach ~2M), Provence-Alpes-Côte d'Azur (reach ~400K), and Grand Est (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wine tasting itself, the audience over-indexes on White wine (18.7×), Vineyard (13.44×), Wine & Spirits (14.78×), and Drinking (12.79×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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