Rascasse Audience Intelligence

Wine tasting Audience in Brazil

A data profile of the people who buy, follow and care about Wine tasting in Brazil — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 4,313,301 people in Brazil.

#1057among Topic in Brazil#123in Food & Beverages

The average Wine tasting fan in Brazil is 42.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine tasting profile in Brazil.

Audience size
4.3M
in Brazil
Gender
63.0%♀
37.0% male
Age
42.1
average years
Country rank
#1580
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine tasting fans

63.0% are female, 37.0% are male, average age 42.1.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Wine tasting audience in Brazil
MetricValue
Female63.0%
Male37.0%
Average age42.1
Estimated audience size4,313,301
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Wine tasting audience in Brazil
Age bracketShare%
16-198%
20-2922%
30-3924%
40-4922%
50+24%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Wine tasting audience comes from Brazil.

Worldwide audience distribution share by country for Wine tasting
CountryShare
United States18.3%
Japan11.4%
Italy10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine tasting audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Wine tasting fans by region: top regions in Brazil
#RegionReachAffinity×
01Alagoas~70K1.06×
02Rio Grande do Norte~70K1.04×
03Mato Grosso do Sul~70K1.04×
04Paraíba~90K1.03×
05Sergipe~50K1.03×
06Rondônia~40K1.03×
07Amapá~20K1.03×
08Espírito Santo~90K1.02×
09Tocantins~30K1.02×
10Federal District~70K1.01×
11Roraima~10K1.01×
12Amazonas~70K1.00×
13Maranhão~100K0.99×
14Piauí~60K0.99×
15Rio Grande do Sul~300K0.98×
16Mato Grosso~80K0.98×
17Pará~100K0.97×
18Pernambuco~200K0.96×
19Santa Catarina~200K0.96×
20Ceará~200K0.96×
21Goiás~200K0.96×
22Bahia~300K0.94×
23São Paulo~1M0.93×
24Rio de Janeiro~400K0.93×
25Paraná~200K0.91×
26Minas Gerais~400K0.89×
27Acre0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Wine tasting audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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