A data profile of the people who buy, follow and care about Wine tasting in United Kingdom — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 3,924,868 people in United Kingdom.
The average Wine tasting fan in United Kingdom is 43.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Majestic Wine, Wine & Spirits, White wine, with strongest over-indexing on Majestic Wine (14.45× the country average).
Demographically, the Wine tasting audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wine tasting fan in United Kingdom is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Majestic Wine.
The key figures that characterise the Wine tasting profile in United Kingdom.
59.3% are female, 40.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 43.8 |
| Estimated audience size | 3,924,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Wine tasting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.4% |
| Italy | 10.2% |
Where the Wine tasting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~800K | 1.56× | |
| 02 | England | ~3M | 1.37× | |
| 03 | South East | ~700K | 1.35× | |
| 04 | East of England | ~400K | 1.12× | |
| 05 | South West | ~300K | 1.08× | |
| 06 | Wales | ~200K | 1.08× | |
| 07 | North West | ~400K | 1.03× | |
| 08 | East Midlands | ~300K | 0.98× | |
| 09 | Scotland | ~300K | 0.93× | |
| 10 | Northern Ireland | ~100K | 0.80× | |
| 11 | North East | ~100K | 0.71× | |
| 12 | West Midlands | ~100K | 0.68× | |
| 13 | Yorkshire and the Humber | ~200K | 0.65× |
The strongest cross-interests of the Wine tasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decanter (magazine) | Food & Beverages | 19.79× | ||
| 02 | Majestic Wine | Food & Beverages | 14.45× | ||
| 03 | Wine clubs | Food & Beverages | 11.53× | ||
| 04 | White wine | Food & Beverages | 10.44× | ||
| 05 | Wine & Spirits | Food & Beverages | 8.30× | ||
| 06 | Red wine | Food & Beverages | 8.26× | ||
| 07 | Italian wine | Food & Beverages | 7.53× | ||
| 08 | Winery | Food & Beverages | 7.00× | ||
| 09 | Wine cellar | Food & Beverages | 6.57× | ||
| 10 | Vineyard | Food & Beverages | 5.02× | ||
| 11 | Champagne | Food & Beverages | 4.18× | ||
| 12 | Sparkling wine | Food & Beverages | 3.95× | ||
| 13 | American Student Dental Association | Business & Career | 1.87× | ||
| 14 | Alcoholic beverages | Food & Beverages | 1.81× | ||
| 15 | London | Travel & Leisure | 1.79× | ||
| 16 | Cosmetics | Beauty & Wellness | 1.79× | ||
| 17 | Pets | Pets & Animals | 1.74× | ||
| 18 | Beverages | Food & Beverages | 1.73× | ||
| 19 | Cooking | Food & Beverages | 1.68× | ||
| 20 | Restaurants | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.10× | |
| Quality Awareness | PREMIUM | 2.31× | |
| Design Affinity | PREMIUM | 2.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.93× |
Wine tasting has an estimated audience of 3,924,868 people in United Kingdom, concentrated in England and Greater London.
59.3% of Wine tasting fans are female, 40.7% are male, with an average age of 43.8 years.
Wine tasting fans show strongest brand affinity for Majestic Wine (14.45×), Wine & Spirits (8.3×), and White wine (10.44×) over the country average.
Wine tasting fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~800K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Wine tasting itself, the audience over-indexes on Wine & Spirits (8.3×), White wine (10.44×), Red wine (8.26×), and Winery (7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.