A data profile of the people who buy, follow and care about Beverages in United Kingdom — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 27,174,812 people in United Kingdom.
The average Beverages fan in United Kingdom is 43.0 years old, more female, and lives primarily in Greater London.
The audience is concentrated in Greater London, South East, Scotland.
Top brand affinities include Gin Mare, Family And Friends, Skinnygirl Cocktails, with strongest over-indexing on Gin Mare (1.57× the country average).
Demographically, the Beverages audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Social Media Usage, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 12 regions tracked by Rascasse.
The typical Beverages fan in United Kingdom is more female, around 43.0 years old, with strong Social Media Usage tendencies and a notable affinity for Gin Mare.
The key figures that characterise the Beverages profile in United Kingdom.
59.8% are female, 40.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.0 |
| Estimated audience size | 27,174,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Beverages audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
Where the Beverages audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~3.5M | 1.38× | |
| 02 | Greater London | ~4.5M | 1.28× | |
| 03 | Wales | ~2M | 1.15× | |
| 04 | Northern Ireland | ~1M | 1.14× | |
| 05 | North West | ~3M | 1.04× | |
| 06 | East of England | ~2.5M | 0.95× | |
| 07 | South East | ~3.5M | 0.94× | |
| 08 | East Midlands | ~1.5M | 0.91× | |
| 09 | South West | ~2M | 0.90× | |
| 10 | North East | ~900K | 0.84× | |
| 11 | West Midlands | ~900K | 0.75× | |
| 12 | Yorkshire and the Humber | ~1.5M | 0.72× |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family And Friends | Music & Radio | 1.98× | ||
| 02 | Skinnygirl Cocktails | Food & Beverages | 1.66× | ||
| 03 | Gin Mare | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Creativity | OPEN | 0.89× | |
| Extroversion | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Tradition | CONSERVATISM | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Beverages has an estimated audience of 27,174,812 people in United Kingdom, concentrated in Greater London and South East.
59.8% of Beverages fans are female, 40.2% are male, with an average age of 43.0 years.
Beverages fans show strongest brand affinity for Gin Mare (1.57×), Family And Friends (1.98×), and Skinnygirl Cocktails (1.66×) over the country average.
Beverages fans in United Kingdom are most concentrated in Greater London (reach ~4.5M), South East (reach ~3.5M), and Scotland (reach ~3.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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