Beverages Audience in United Kingdom
Beverages has an estimated audience of 27,174,812 people in United Kingdom. 59.8% are female, 40.2% are male, average age 43.0. Top regions: Greater London, Scotland, South East. Top brand affinities: Gin Mare, Family And Friends, Skinnygirl Cocktails.
The average Beverages fan in United Kingdom is 43.0 years old, more female, and lives primarily in Greater London. The audience is concentrated in Greater London, Scotland, South East. Top brand affinities include Gin Mare, Family And Friends, Skinnygirl Cocktails, with strongest over-indexing on Gin Mare (1.57× the country average). Demographically, the Beverages audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Beverages fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.0 |
| Estimated audience size | 27,174,812 |
Audience persona
The typical Beverages fan in United Kingdom is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Gin Mare.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Greater London | 4,587,540 | 1.3× |
| Scotland | 3,612,959 | 1.48× |
| South East | 3,398,904 | 0.93× |
| North West | 3,032,206 | 1.04× |
| East of England | 2,343,533 | 0.94× |
| South West | 1,924,793 | 0.86× |
| Wales | 1,910,624 | 1.23× |
| East Midlands | 1,678,193 | 0.88× |
| Yorkshire and the Humber | 1,396,992 | 0.64× |
| Northern Ireland | 1,058,874 | 1.27× |
| West Midlands | 810,693 | 0.7× |
| North East | 777,607 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gin Mare | 1.57× | Food & Beverages |
| Family And Friends | 1.98× | Music & Radio |
| Skinnygirl Cocktails | 1.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.07 |
| Indulgence | JOY | 1.5 |
| Convenience Orientation | PREMIUM | 1.38 |
| Design Affinity | PREMIUM | 1.35 |
| Community Orientation | OPEN | 1.3 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
See Beverages audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Beverages have in United Kingdom?
Beverages has an estimated audience of 27,174,812 people in United Kingdom, concentrated in Greater London and Scotland.
What is the gender split and age of Beverages fans?
59.8% of Beverages fans are female, 40.2% are male, with an average age of 43.0 years.
Which brands do Beverages fans like most?
Beverages fans show strongest brand affinity for Gin Mare (1.57×), Family And Friends (1.98×), and Skinnygirl Cocktails (1.66×) over the country average.
Where do Beverages fans live in United Kingdom?
Beverages fans in United Kingdom are most concentrated in Greater London (reach 4,587,540), Scotland (reach 3,612,959), and South East (reach 3,398,904). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.