A data profile of the people who buy, follow and care about Beverages in Italy — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 32,213,300 people in Italy.
The average Beverages fan in Italy is 42.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Romanian language, Medjugorje, Moldova, with strongest over-indexing on Romanian language (1.63× the country average).
Demographically, the Beverages audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Beverages fan in Italy is more female, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Romanian language.
The key figures that characterise the Beverages profile in Italy.
55.1% are female, 44.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.9 |
| Estimated audience size | 32,213,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Beverages audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
Where the Beverages audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~3M | 1.50× | |
| 02 | Sicilia | ~3.5M | 1.27× | |
| 03 | Campania | ~4.5M | 1.26× | |
| 04 | Calabria | ~1M | 1.16× | |
| 05 | Abruzzo | ~800K | 1.13× | |
| 06 | Lazio | ~4.5M | 1.11× | |
| 07 | Lombardy | ~6M | 1.06× | |
| 08 | Aosta Valley | ~80K | 1.01× | |
| 09 | Sardinia | ~900K | 1.00× | |
| 10 | Molise | ~100K | 0.98× | |
| 11 | Basilicata | ~300K | 0.97× | |
| 12 | Marche | ~800K | 0.96× | |
| 13 | Umbria | ~500K | 0.96× | |
| 14 | Veneto | ~2.5M | 0.94× | |
| 15 | Friuli-Venezia Giulia | ~600K | 0.93× | |
| 16 | Tuscany | ~2M | 0.91× | |
| 17 | Trentino-Alto Adige/Südtirol | ~500K | 0.90× | |
| 18 | Emilia-Romagna | ~2.5M | 0.86× | |
| 19 | Liguria | ~800K | 0.86× | |
| 20 | Piedmont | ~2M | 0.83× |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digi 24 | Movies & TV | 2.08× | ||
| 02 | Libertatea | News | 2.01× | ||
| 03 | StirileProTV | Movies & TV | 1.98× | ||
| 04 | Adevărul | Business & Career | 1.90× | ||
| 05 | Antena 1 (Romania) | Movies & TV | 1.79× | ||
| 06 | Antena 3 (Spain) | Movies & TV | 1.72× | ||
| 07 | Cartoonito | Movies & TV | 1.67× | ||
| 08 | Pro TV | Movies & TV | 1.65× | ||
| 09 | RC Lens | Sports | 1.64× | ||
| 10 | Romanian language | Politics & Society | 1.63× | ||
| 11 | Fage | Food & Beverages | 1.63× | ||
| 12 | Gut flora | Health | 1.61× | ||
| 13 | Storm of Love | Movies & TV | 1.60× | ||
| 14 | Mapei | Home & Garden | 1.59× | ||
| 15 | Counties of Romania | Politics & Society | 1.58× | ||
| 16 | Bengali language | Politics & Society | 1.58× | ||
| 17 | MoneyGram | Business & Career | 1.55× | ||
| 18 | Moldova | Travel & Leisure | 1.51× | ||
| 19 | Diving regulator | Topic | 1.51× | ||
| 20 | Medjugorje | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.09× | |
| Social Media Usage | JOY | 0.91× | |
| Creativity | OPEN | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Sports Activity | POWER | 0.76× |
Beverages has an estimated audience of 32,213,300 people in Italy, concentrated in Lombardy and Campania.
55.1% of Beverages fans are female, 44.9% are male, with an average age of 42.9 years.
Beverages fans show strongest brand affinity for Romanian language (1.63×), Medjugorje (1.5×), and Moldova (1.51×) over the country average.
Beverages fans in Italy are most concentrated in Lombardy (reach ~6M), Campania (reach ~4.5M), and Lazio (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Beverages itself, the audience over-indexes on Medjugorje (1.5×), Moldova (1.51×), MoneyGram (1.55×), and Digi 24 (2.08×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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