A data profile of the people who buy, follow and care about Beverages in India — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 22,945,535 people in India.
The average Beverages fan in India is 32.1 years old, more male, and lives primarily in Kerala.
The audience is concentrated in Kerala, Maharashtra, Uttar Pradesh.
Top brand affinities include ONEUS, Tea, Coffee, with strongest over-indexing on ONEUS (2.16× the country average).
Demographically, the Beverages audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Beverages fan in India is more male, around 32.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for ONEUS.
The key figures that characterise the Beverages profile in India.
31.7% are female, 68.3% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 32.1 |
| Estimated audience size | 22,945,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Beverages audience comes from India.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
Where the Beverages audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~1.5M | 4.77× | |
| 02 | Nagaland | ~20K | 1.24× | |
| 03 | Arunachal Pradesh | ~20K | 1.18× | |
| 04 | Manipur | ~30K | 1.14× | |
| 05 | Goa | ~30K | 1.13× | |
| 06 | Tamil Nadu | ~600K | 1.04× | |
| 07 | Karnataka | ~600K | 0.99× | |
| 08 | Sikkim | ~10K | 0.98× | |
| 09 | Meghalaya | ~20K | 0.96× | |
| 10 | Uttarakhand | ~100K | 0.92× | |
| 11 | Punjab (region) | ~300K | 0.91× | |
| 12 | Tripura | ~30K | 0.89× | |
| 13 | Mizoram | ~10K | 0.88× | |
| 14 | Maharashtra | ~1M | 0.86× | |
| 15 | Gujarat | ~600K | 0.86× | |
| 16 | Haryana | ~300K | 0.86× | |
| 17 | Chhattisgarh | ~100K | 0.86× | |
| 18 | Telangana | ~300K | 0.85× | |
| 19 | Andhra Pradesh | ~200K | 0.84× | |
| 20 | Assam | ~200K | 0.79× | |
| 21 | Himachal Pradesh | ~70K | 0.79× | |
| 22 | Madhya Pradesh | ~300K | 0.75× | |
| 23 | Jharkhand | ~100K | 0.74× | |
| 24 | Jammu and Kashmir | ~80K | 0.74× | |
| 25 | Uttar Pradesh | ~700K | 0.67× | |
| 26 | Rajasthan | ~300K | 0.66× | |
| 27 | West Bengal | ~500K | 0.65× | |
| 28 | Odisha | ~200K | 0.65× | |
| 29 | Bihar | ~200K | 0.53× |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 2.16× | ||
| 02 | Soft drinks | Food & Beverages | 1.69× | ||
| 03 | Energy drinks | Food & Beverages | 1.64× | ||
| 04 | Vietnamese cuisine | Food & Beverages | 1.63× | ||
| 05 | German cuisine | Food & Beverages | 1.63× | ||
| 06 | Spanish cuisine | Food & Beverages | 1.62× | ||
| 07 | Child development | Business & Career | 1.62× | ||
| 08 | Greek cuisine | Food & Beverages | 1.61× | ||
| 09 | Middle Eastern cuisine | Food & Beverages | 1.60× | ||
| 10 | Health And Beauty | Beauty & Wellness | 1.59× | ||
| 11 | Thai cuisine | Food & Beverages | 1.57× | ||
| 12 | French cuisine | Food & Beverages | 1.56× | ||
| 13 | Coffee | Food & Beverages | 1.55× | ||
| 14 | FirstCry.com | Shopping | 1.55× | ||
| 15 | Tea | Food & Beverages | 1.54× | ||
| 16 | Mexican cuisine | Food & Beverages | 1.54× | ||
| 17 | Makeup Tutorials | Beauty & Wellness | 1.54× | ||
| 18 | Commercial bank | Business & Career | 1.53× | ||
| 19 | Chocolate | Food & Beverages | 1.51× | ||
| 20 | Juice | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.23× | |
| Creativity | OPEN | 1.13× | |
| Convenience Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Risk Appetite | THRILL | 0.89× |
Beverages has an estimated audience of 22,945,535 people in India, concentrated in Kerala and Maharashtra.
31.7% of Beverages fans are female, 68.3% are male, with an average age of 32.1 years.
Beverages fans show strongest brand affinity for ONEUS (2.16×), Tea (1.54×), and Coffee (1.55×) over the country average.
Beverages fans in India are most concentrated in Kerala (reach ~1.5M), Maharashtra (reach ~1M), and Uttar Pradesh (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Beverages itself, the audience over-indexes on Tea (1.54×), Coffee (1.55×), Chocolate (1.51×), and Soft drinks (1.69×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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