Rascasse Audience Intelligence

Middle Eastern cuisine Audience in India

A data profile of the people who buy, follow and care about Middle Eastern cuisine in India — modelled from more than twelve digital signal sources. Middle Eastern cuisine has an estimated audience of 3,929,620 people in India.

#10among Cuisine in India#1049among Topic in India#90in Food & Beverages

The average Middle Eastern cuisine fan in India is 34.8 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Middle Eastern cuisine profile in India.

Audience size
3.9M
in India
Gender
30.1%♀
69.9% male
Age
34.8
average years
Country rank
#1578
Topic in India
Fig. 01

Search interest · 12-month trend

+125%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middle Eastern cuisine fans

30.1% are female, 69.9% are male, average age 34.8.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Middle Eastern cuisine audience in India
MetricValue
Female30.1%
Male69.9%
Average age34.8
Estimated audience size3,929,620
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Middle Eastern cuisine audience in India
Age bracketShare%
16-1926%
20-2928%
30-3920%
40-4914%
50+12%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Middle Eastern cuisine audience comes from India.

Worldwide audience distribution share by country for Middle Eastern cuisine
CountryShare
Japan13.7%
United States7.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Middle Eastern cuisine audience in India is strongest.

Fig. 05

Top regions by affinity

Middle Eastern cuisine fans by region: top regions in India
#RegionReachAffinity×
01Karnataka~200K1.90×
02Goa~6K1.49×
03Sikkim~2K1.33×
04Arunachal Pradesh~3K1.15×
05Mizoram~3K1.13×
06Nagaland~3K1.12×
07Maharashtra~200K1.07×
08Haryana~50K1.05×
09Manipur~5K1.05×
10Meghalaya~4K1.04×
11Tripura~5K0.98×
12Himachal Pradesh~10K0.94×
13Chhattisgarh~20K0.92×
14Uttarakhand~20K0.92×
15Jharkhand~30K0.91×
16Jammu and Kashmir~20K0.91×
17Punjab (region)~50K0.87×
18Gujarat~90K0.86×
19Assam~30K0.86×
20Odisha~40K0.85×
21Andhra Pradesh~40K0.84×
22Bihar~60K0.82×
23Madhya Pradesh~60K0.79×
24Telangana~40K0.79×
25Tamil Nadu~70K0.77×
26Rajasthan~70K0.77×
27Kerala~40K0.76×
28West Bengal~90K0.72×
29Uttar Pradesh~100K0.62×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Middle Eastern cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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