Rascasse Audience Intelligence

Middle Eastern cuisine Audience in Germany

A data profile of the people who buy, follow and care about Middle Eastern cuisine in Germany — modelled from more than twelve digital signal sources. Middle Eastern cuisine has an estimated audience of 1,365,216 people in Germany.

#18among Cuisine in Germany#2561among Topic in Germany#241in Food & Beverages

The average Middle Eastern cuisine fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Diners, Greek cuisine, Korean cuisine, with strongest over-indexing on Diners (8.38× the country average).

Demographically, the Middle Eastern cuisine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Middle Eastern cuisine fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Diners.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Middle Eastern cuisine profile in Germany.

Audience size
1.4M
in Germany
Gender
64.2%♀
35.8% male
Age
39.9
average years
Country rank
#4865
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middle Eastern cuisine fans

64.2% are female, 35.8% are male, average age 39.9.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Middle Eastern cuisine audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age39.9
Estimated audience size1,365,216
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Middle Eastern cuisine audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Middle Eastern cuisine audience comes from Germany.

Worldwide audience distribution share by country for Middle Eastern cuisine
CountryShare
Japan13.7%
United States7.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Middle Eastern cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Middle Eastern cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.53×
02Mecklenburg-Vorpommern~30K1.24×
03Bremen~10K1.14×
04Hamburg~30K1.05×
05Rheinland-Pfalz~70K1.04×
06Saarland~20K1.04×
07Brandenburg~40K0.95×
08Schleswig-Holstein~50K0.94×
09Sachsen-Anhalt~30K0.94×
10Thüringen~30K0.94×
11Bayern~200K0.93×
12Hessen~100K0.93×
13Nordrhein-Westfalen~300K0.92×
14Baden-Württemberg~200K0.92×
15Niedersachsen~100K0.91×
16Sachsen~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Middle Eastern cuisine, Germany
0.84×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Middle Eastern cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Middle Eastern cuisine audience
#·InterestCategoryAffinity×
01Korean cuisineFood & Beverages11.97×
02Thai cuisineFood & Beverages11.85×
03Greek cuisineFood & Beverages11.63×
04Indian cuisineFood & Beverages10.79×
05Vietnamese cuisineFood & Beverages10.55×
06Spanish cuisineFood & Beverages10.31×
07Latin American cuisineFood & Beverages10.16×
08Chinese cuisineFood & Beverages8.74×
09DinersFood & Beverages8.38×
10Mexican cuisineFood & Beverages8.38×
11Go AsiaShopping8.28×
12Japanese cuisineFood & Beverages7.69×
13Fast casual restaurantsFood & Beverages6.40×
14French cuisineFood & Beverages6.33×
15Fast food restaurantsFood & Beverages5.19×
16SeafoodFood & Beverages4.78×
17BarbecueFood & Beverages3.12×
18VeganismFood & Beverages2.61×
19REWEShopping2.43×
20Obi (store)Shopping2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Middle Eastern cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Middle Eastern cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.30×
SpiritualityBALANCE2.16×
Price SensitivityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Middle Eastern cuisine audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.12×
IndividualismJOY1.20×
Sports ActivityPOWER1.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Middle Eastern cuisine have in Germany?

Middle Eastern cuisine has an estimated audience of 1,365,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Middle Eastern cuisine fans?

64.2% of Middle Eastern cuisine fans are female, 35.8% are male, with an average age of 39.9 years.

03

Which brands do Middle Eastern cuisine fans like most?

Middle Eastern cuisine fans show strongest brand affinity for Diners (8.38×), Greek cuisine (11.63×), and Korean cuisine (11.97×) over the country average.

04

Where do Middle Eastern cuisine fans live in Germany?

Middle Eastern cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Middle Eastern cuisine fans also like?

Beyond Middle Eastern cuisine itself, the audience over-indexes on Greek cuisine (11.63×), Korean cuisine (11.97×), Indian cuisine (10.79×), and Thai cuisine (11.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Middle Eastern cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Middle Eastern cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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