Middle Eastern cuisine Audience in Germany
Middle Eastern cuisine has an estimated audience of 1,365,216 people in Germany. 64.2% are female, 35.8% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diners, Greek cuisine, Korean cuisine, Indian cuisine, Thai cuisine.
The average Middle Eastern cuisine fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diners, Greek cuisine, Korean cuisine, with strongest over-indexing on Diners (8.38× the country average). Demographically, the Middle Eastern cuisine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Middle Eastern cuisine fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 39.9 |
| Estimated audience size | 1,365,216 |
Audience persona
The typical Middle Eastern cuisine fan in Germany is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Diners.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,360 | 0.99× |
| Bayern | 203,144 | 0.93× |
| Baden-Württemberg | 179,236 | 0.96× |
| Niedersachsen | 121,476 | 0.92× |
| Hessen | 87,777 | 0.84× |
| Rheinland-Pfalz | 75,351 | 1.1× |
| Berlin | 70,753 | 1.16× |
| Schleswig-Holstein | 44,113 | 0.9× |
| Mecklenburg-Vorpommern | 43,842 | 1.68× |
| Sachsen | 39,838 | 0.59× |
| Brandenburg | 36,961 | 0.87× |
| Hamburg | 36,554 | 1.18× |
| Thüringen | 22,584 | 0.65× |
| Sachsen-Anhalt | 20,936 | 0.59× |
| Saarland | 18,305 | 1.09× |
| Bremen | 17,963 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diners | 8.38× | Food & Beverages |
| Greek cuisine | 11.63× | Food & Beverages |
| Korean cuisine | 11.97× | Food & Beverages |
| Indian cuisine | 10.79× | Food & Beverages |
| Thai cuisine | 11.85× | Food & Beverages |
| Spanish cuisine | 10.31× | Food & Beverages |
| Japanese cuisine | 7.69× | Food & Beverages |
| Chinese cuisine | 8.74× | Food & Beverages |
| Vietnamese cuisine | 10.55× | Food & Beverages |
| Fast casual restaurants | 6.4× | Food & Beverages |
| Latin American cuisine | 10.16× | Food & Beverages |
| French cuisine | 6.33× | Food & Beverages |
| Mexican cuisine | 8.38× | Food & Beverages |
| Barbecue | 3.12× | Food & Beverages |
| Veganism | 2.61× | Food & Beverages |
| REWE | 2.43× | Shopping |
| Go Asia | 8.28× | Shopping |
| Seafood | 4.78× | Food & Beverages |
| Fast food restaurants | 5.19× | Food & Beverages |
| IKEA | 2.18× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.86 |
| Healthy Lifestyle | BALANCE | 1.79 |
| Design Affinity | PREMIUM | 1.76 |
| Indulgence | JOY | 1.74 |
| Sustainability | BALANCE | 1.72 |
| Luxury Orientation | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.7% |
| United States | 7.6% |
| India | 5.3% |
See Middle Eastern cuisine audiences in other countries
- Middle Eastern cuisine — United States
- Middle Eastern cuisine — United Kingdom
- Middle Eastern cuisine — France
- Middle Eastern cuisine — Italy
- Middle Eastern cuisine — Spain
- Middle Eastern cuisine — Brazil
- Middle Eastern cuisine — Japan
- Middle Eastern cuisine — South Korea
- Middle Eastern cuisine — India
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Middle Eastern cuisine have in Germany?
Middle Eastern cuisine has an estimated audience of 1,365,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Middle Eastern cuisine fans?
64.2% of Middle Eastern cuisine fans are female, 35.8% are male, with an average age of 39.9 years.
Which brands do Middle Eastern cuisine fans like most?
Middle Eastern cuisine fans show strongest brand affinity for Diners (8.38×), Greek cuisine (11.63×), and Korean cuisine (11.97×) over the country average.
Where do Middle Eastern cuisine fans live in Germany?
Middle Eastern cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,360), Bayern (reach 203,144), and Baden-Württemberg (reach 179,236). These three regions account for the largest share of the active audience.
What other brands do Middle Eastern cuisine fans also like?
Beyond Middle Eastern cuisine itself, the audience over-indexes on Greek cuisine (11.63×), Korean cuisine (11.97×), Indian cuisine (10.79×), and Thai cuisine (11.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Middle Eastern cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.