Mexican cuisine Audience in Germany
Mexican cuisine has an estimated audience of 1,727,886 people in Germany. 61.0% are female, 39.0% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Business marketing, Cleaning, Sustainable energy, Efficient energy use, Latin American cuisine.
The average Mexican cuisine fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Business marketing, Cleaning, Sustainable energy, with strongest over-indexing on Business marketing (7.53× the country average). Demographically, the Mexican cuisine audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Mexican cuisine fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 39.4 |
| Estimated audience size | 1,727,886 |
Audience persona
The typical Mexican cuisine fan in Germany is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Business marketing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 414,751 | 1.1× |
| Baden-Württemberg | 318,690 | 1.35× |
| Bayern | 297,657 | 1.07× |
| Niedersachsen | 166,588 | 0.99× |
| Hessen | 141,990 | 1.08× |
| Rheinland-Pfalz | 110,128 | 1.27× |
| Berlin | 95,857 | 1.24× |
| Sachsen | 75,938 | 0.9× |
| Schleswig-Holstein | 53,834 | 0.87× |
| Brandenburg | 50,828 | 0.95× |
| Hamburg | 40,695 | 1.04× |
| Thüringen | 38,017 | 0.86× |
| Sachsen-Anhalt | 32,578 | 0.73× |
| Mecklenburg-Vorpommern | 21,490 | 0.65× |
| Saarland | 20,888 | 0.98× |
| Bremen | 13,510 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business marketing | 7.53× | Business & Career |
| Cleaning | 6.75× | Home & Garden |
| Sustainable energy | 4.07× | Home & Garden |
| Efficient energy use | 4.19× | Technology & Electronics |
| Latin American cuisine | 10.41× | Food & Beverages |
| Movies | 2.05× | Movies & TV |
| Greek cuisine | 8.82× | Food & Beverages |
| Spanish cuisine | 8.64× | Food & Beverages |
| KARE | 20.45× | Movies & TV |
| Primary education | 4.34× | Kids & Family |
| Solar power | 3.87× | Home & Garden |
| Middle Eastern cuisine | 8.42× | Food & Beverages |
| Foodservice | 5.71× | Food & Beverages |
| Burger King | 2.73× | Food & Beverages |
| Cupra | 5.78× | Cars & Mobility |
| Renewable energy | 3.05× | Business & Career |
| Electric toothbrush | 9× | Health |
| Korean cuisine | 7.42× | Food & Beverages |
| Vegetarian cuisine | 2.95× | Food & Beverages |
| Bookcase | 10.98× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.06 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Convenience Orientation | PREMIUM | 1.53 |
| Sustainability | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.42 |
| LGBTQ+ Identity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 7.5% |
| Japan | 7.4% |
See Mexican cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Mexican cuisine have in Germany?
Mexican cuisine has an estimated audience of 1,727,886 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mexican cuisine fans?
61.0% of Mexican cuisine fans are female, 39.0% are male, with an average age of 39.4 years.
Which brands do Mexican cuisine fans like most?
Mexican cuisine fans show strongest brand affinity for Business marketing (7.53×), Cleaning (6.75×), and Sustainable energy (4.07×) over the country average.
Where do Mexican cuisine fans live in Germany?
Mexican cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 414,751), Baden-Württemberg (reach 318,690), and Bayern (reach 297,657). These three regions account for the largest share of the active audience.
What other brands do Mexican cuisine fans also like?
Beyond Mexican cuisine itself, the audience over-indexes on Cleaning (6.75×), Sustainable energy (4.07×), Efficient energy use (4.19×), and Latin American cuisine (10.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.