Rascasse Audience Intelligence

Mexican cuisine Audience in Germany

A data profile of the people who buy, follow and care about Mexican cuisine in Germany — modelled from more than twelve digital signal sources. Mexican cuisine has an estimated audience of 1,727,886 people in Germany.

#10among Cuisine in Germany#2175among Topic in Germany#187in Food & Beverages

The average Mexican cuisine fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Business marketing, Cleaning, Sustainable energy, with strongest over-indexing on Business marketing (7.53× the country average).

Demographically, the Mexican cuisine audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mexican cuisine fan in Germany is more female, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business marketing.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexican cuisine profile in Germany.

Audience size
1.7M
in Germany
Gender
61.0%♀
39.0% male
Age
39.4
average years
Country rank
#3893
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexican cuisine fans

61.0% are female, 39.0% are male, average age 39.4.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Mexican cuisine audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age39.4
Estimated audience size1,727,886
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Mexican cuisine audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Mexican cuisine audience comes from Germany.

Worldwide audience distribution share by country for Mexican cuisine
CountryShare
United States25.4%
China7.5%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexican cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mexican cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.42×
02Baden-Württemberg~300K1.26×
03Rheinland-Pfalz~100K1.17×
04Berlin~90K1.15×
05Bremen~20K1.05×
06Nordrhein-Westfalen~400K1.04×
07Hessen~100K1.04×
08Bayern~300K1.01×
09Hamburg~40K1.01×
10Brandenburg~50K0.98×
11Niedersachsen~200K0.97×
12Thüringen~40K0.97×
13Sachsen~80K0.93×
14Schleswig-Holstein~60K0.92×
15Sachsen-Anhalt~40K0.91×
16Mecklenburg-Vorpommern~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Mexican cuisine, Germany
0.90×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexican cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexican cuisine audience
#·InterestCategoryAffinity×
01KAREMovies & TV20.45×
02Latin American cuisineFood & Beverages10.41×
03Electric toothbrushHealth9.00×
04Greek cuisineFood & Beverages8.82×
05Spanish cuisineFood & Beverages8.64×
06Middle Eastern cuisineFood & Beverages8.42×
07Business marketingBusiness & Career7.53×
08Korean cuisineFood & Beverages7.42×
09CleaningHome & Garden6.75×
10CupraCars & Mobility5.78×
11FoodserviceFood & Beverages5.71×
12Primary educationKids & Family4.34×
13Efficient energy useTechnology & Electronics4.19×
14Sustainable energyHome & Garden4.07×
15Solar powerHome & Garden3.87×
16Renewable energyBusiness & Career3.05×
17Vegetarian cuisineFood & Beverages2.95×
18Burger KingFood & Beverages2.73×
19More NutritionHealth2.59×
20MoviesMovies & TV2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexican cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexican cuisine audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.52×
SustainabilityBALANCE2.23×
Quality AwarenessPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexican cuisine audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.91×
SpiritualityBALANCE0.94×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexican cuisine have in Germany?

Mexican cuisine has an estimated audience of 1,727,886 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Mexican cuisine fans?

61.0% of Mexican cuisine fans are female, 39.0% are male, with an average age of 39.4 years.

03

Which brands do Mexican cuisine fans like most?

Mexican cuisine fans show strongest brand affinity for Business marketing (7.53×), Cleaning (6.75×), and Sustainable energy (4.07×) over the country average.

04

Where do Mexican cuisine fans live in Germany?

Mexican cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mexican cuisine fans also like?

Beyond Mexican cuisine itself, the audience over-indexes on Cleaning (6.75×), Sustainable energy (4.07×), Efficient energy use (4.19×), and Latin American cuisine (10.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Mexican cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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