A data profile of the people who buy, follow and care about Mexican cuisine in Italy — modelled from more than twelve digital signal sources. Mexican cuisine has an estimated audience of 4,158,893 people in Italy.
The average Mexican cuisine fan in Italy is 44.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Korean cuisine, Subito.it, Gourmet Foods, with strongest over-indexing on Korean cuisine (3.35× the country average).
Demographically, the Mexican cuisine audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mexican cuisine fan in Italy is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Korean cuisine.
The key figures that characterise the Mexican cuisine profile in Italy.
60.0% are female, 40.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.4 |
| Estimated audience size | 4,158,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Mexican cuisine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 7.5% |
| Japan | 7.4% |
Where the Mexican cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~100K | 1.14× | |
| 02 | Friuli-Venezia Giulia | ~80K | 1.06× | |
| 03 | Trentino-Alto Adige/Südtirol | ~80K | 1.03× | |
| 04 | Basilicata | ~40K | 1.03× | |
| 05 | Sardinia | ~100K | 1.01× | |
| 06 | Aosta Valley | ~10K | 1.01× | |
| 07 | Sicilia | ~400K | 1.00× | |
| 08 | Puglia | ~300K | 1.00× | |
| 09 | Tuscany | ~300K | 1.00× | |
| 10 | Umbria | ~70K | 1.00× | |
| 11 | Piedmont | ~300K | 0.99× | |
| 12 | Calabria | ~100K | 0.99× | |
| 13 | Marche | ~100K | 0.99× | |
| 14 | Abruzzo | ~90K | 0.99× | |
| 15 | Campania | ~500K | 0.97× | |
| 16 | Emilia-Romagna | ~300K | 0.97× | |
| 17 | Veneto | ~300K | 0.97× | |
| 18 | Lazio | ~500K | 0.94× | |
| 19 | Lombardy | ~700K | 0.90× | |
| 20 | Molise | 0.00× |
The strongest cross-interests of the Mexican cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean cuisine | Food & Beverages | 3.35× | ||
| 02 | Vietnamese cuisine | Food & Beverages | 2.93× | ||
| 03 | Latin American cuisine | Food & Beverages | 2.83× | ||
| 04 | Thai cuisine | Food & Beverages | 2.78× | ||
| 05 | Middle Eastern cuisine | Food & Beverages | 2.77× | ||
| 06 | German cuisine | Food & Beverages | 2.74× | ||
| 07 | Barbecue grill | Home & Garden | 2.66× | ||
| 08 | Greek cuisine | Food & Beverages | 2.59× | ||
| 09 | Spanish cuisine | Food & Beverages | 2.43× | ||
| 10 | Fish (food) | Food & Beverages | 2.30× | ||
| 11 | Chinese cuisine | Food & Beverages | 2.03× | ||
| 12 | Gourmet Foods | Food & Beverages | 1.94× | ||
| 13 | Soft drinks | Food & Beverages | 1.70× | ||
| 14 | Cooking show | Food & Beverages | 1.68× | ||
| 15 | Mediterranean cuisine | Food & Beverages | 1.67× | ||
| 16 | Foodservice | Food & Beverages | 1.66× | ||
| 17 | Culinary art | Arts & Culture | 1.63× | ||
| 18 | Diners | Food & Beverages | 1.57× | ||
| 19 | Cookbook | Food & Beverages | 1.56× | ||
| 20 | Subito.it | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 0.98× |
Mexican cuisine has an estimated audience of 4,158,893 people in Italy, concentrated in Lombardy and Lazio.
60.0% of Mexican cuisine fans are female, 40.0% are male, with an average age of 44.4 years.
Mexican cuisine fans show strongest brand affinity for Korean cuisine (3.35×), Subito.it (1.51×), and Gourmet Foods (1.94×) over the country average.
Mexican cuisine fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mexican cuisine itself, the audience over-indexes on Subito.it (1.51×), Gourmet Foods (1.94×), Vietnamese cuisine (2.93×), and German cuisine (2.74×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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