Rascasse Audience Intelligence

Greek cuisine Audience in Italy

A data profile of the people who buy, follow and care about Greek cuisine in Italy — modelled from more than twelve digital signal sources. Greek cuisine has an estimated audience of 3,603,999 people in Italy.

#11among Cuisine in Italy#1345among Topic in Italy#151in Food & Beverages

The average Greek cuisine fan in Italy is 44.4 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Korean cuisine, German cuisine, Vietnamese cuisine, with strongest over-indexing on Korean cuisine (3.88× the country average).

Demographically, the Greek cuisine audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Greek cuisine fan in Italy is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Korean cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greek cuisine profile in Italy.

Audience size
3.6M
in Italy
Gender
59.4%♀
40.6% male
Age
44.4
average years
Country rank
#1952
Topic in Italy
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greek cuisine fans

59.4% are female, 40.6% are male, average age 44.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Greek cuisine audience in Italy
MetricValue
Female59.4%
Male40.6%
Average age44.4
Estimated audience size3,603,999
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Greek cuisine audience in Italy
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4921%
50+34%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Greek cuisine audience comes from Italy.

Worldwide audience distribution share by country for Greek cuisine
CountryShare
Japan10.8%
United States8.5%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greek cuisine audience in Italy is strongest.

Fig. 05

Top regions by affinity

Greek cuisine fans by region: top regions in Italy
#RegionReachAffinity×
01Molise~20K1.14×
02Basilicata~40K1.07×
03Friuli-Venezia Giulia~70K1.02×
04Marche~90K1.01×
05Trentino-Alto Adige/Südtirol~70K1.01×
06Umbria~60K1.01×
07Abruzzo~80K1.00×
08Aosta Valley~9K1.00×
09Calabria~100K0.99×
10Liguria~100K0.99×
11Sardinia~100K0.99×
12Puglia~200K0.96×
13Sicilia~300K0.95×
14Veneto~300K0.95×
15Piedmont~300K0.95×
16Tuscany~200K0.95×
17Campania~400K0.94×
18Emilia-Romagna~300K0.94×
19Lazio~400K0.91×
20Lombardy~500K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greek cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greek cuisine audience
#·InterestCategoryAffinity×
01ClerksMovies & TV8.82×
02Korean cuisineFood & Beverages3.88×
03Middle Eastern cuisineFood & Beverages3.75×
04Vietnamese cuisineFood & Beverages3.57×
05German cuisineFood & Beverages3.51×
06Thai cuisineFood & Beverages3.31×
07Latin American cuisineFood & Beverages3.19×
08Spanish cuisineFood & Beverages2.67×
09Mexican cuisineFood & Beverages2.66×
10Investment bankingBusiness & Career2.59×
11Chinese cuisineFood & Beverages2.19×
12Summer vacationTravel & Leisure1.85×
13Local foodFood & Beverages1.66×
14DinersFood & Beverages1.66×
15Apéritif and digestifFood & Beverages1.64×
16Mediterranean cuisineFood & Beverages1.62×
17ZadarTravel & Leisure1.53×
18DinnerFood & Beverages1.53×
19AirbnbTravel & Leisure1.51×
20Organic foodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greek cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greek cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
Quality AwarenessPREMIUM1.52×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greek cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
SpiritualityBALANCE0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greek cuisine have in Italy?

Greek cuisine has an estimated audience of 3,603,999 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Greek cuisine fans?

59.4% of Greek cuisine fans are female, 40.6% are male, with an average age of 44.4 years.

03

Which brands do Greek cuisine fans like most?

Greek cuisine fans show strongest brand affinity for Korean cuisine (3.88×), German cuisine (3.51×), and Vietnamese cuisine (3.57×) over the country average.

04

Where do Greek cuisine fans live in Italy?

Greek cuisine fans in Italy are most concentrated in Lombardy (reach ~500K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Greek cuisine fans also like?

Beyond Greek cuisine itself, the audience over-indexes on German cuisine (3.51×), Vietnamese cuisine (3.57×), Middle Eastern cuisine (3.75×), and Airbnb (1.51×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Italy

See Greek cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Greek cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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