A data profile of the people who buy, follow and care about Chinese cuisine in Italy — modelled from more than twelve digital signal sources. Chinese cuisine has an estimated audience of 5,274,314 people in Italy.
The average Chinese cuisine fan in Italy is 43.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cooking show, Thai cuisine, Local food, with strongest over-indexing on Cooking show (2.4× the country average).
Demographically, the Chinese cuisine audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Chinese cuisine fan in Italy is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Cooking show.
The key figures that characterise the Chinese cuisine profile in Italy.
58.8% are female, 41.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.0 |
| Estimated audience size | 5,274,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Chinese cuisine audience comes from Italy.
| Country | Share |
|---|---|
| China | 11.1% |
| United States | 10.9% |
| Japan | 10.4% |
Where the Chinese cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~90K | 1.08× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.06× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.06× | |
| 04 | Tuscany | ~400K | 1.02× | |
| 05 | Liguria | ~200K | 1.02× | |
| 06 | Marche | ~100K | 1.02× | |
| 07 | Veneto | ~400K | 1.01× | |
| 08 | Molise | ~30K | 1.01× | |
| 09 | Lazio | ~600K | 1.00× | |
| 10 | Sardinia | ~100K | 1.00× | |
| 11 | Abruzzo | ~100K | 1.00× | |
| 12 | Calabria | ~200K | 0.99× | |
| 13 | Basilicata | ~50K | 0.99× | |
| 14 | Sicilia | ~400K | 0.97× | |
| 15 | Piedmont | ~400K | 0.97× | |
| 16 | Puglia | ~400K | 0.97× | |
| 17 | Campania | ~600K | 0.96× | |
| 18 | Emilia-Romagna | ~400K | 0.95× | |
| 19 | Lombardy | ~800K | 0.92× | |
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Chinese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai cuisine | Food & Beverages | 3.43× | ||
| 02 | Korean cuisine | Food & Beverages | 3.00× | ||
| 03 | Vietnamese cuisine | Food & Beverages | 3.00× | ||
| 04 | Indian cuisine | Food & Beverages | 2.42× | ||
| 05 | Cooking show | Food & Beverages | 2.40× | ||
| 06 | Japanese cuisine | Food & Beverages | 2.05× | ||
| 07 | Fast food restaurants | Food & Beverages | 2.00× | ||
| 08 | Foodservice | Food & Beverages | 1.94× | ||
| 09 | Street food | Food & Beverages | 1.90× | ||
| 10 | Summer vacation | Travel & Leisure | 1.81× | ||
| 11 | Gourmet Foods | Food & Beverages | 1.74× | ||
| 12 | Mediterranean cuisine | Food & Beverages | 1.73× | ||
| 13 | Lunch | Food & Beverages | 1.72× | ||
| 14 | Dinner | Food & Beverages | 1.71× | ||
| 15 | Local food | Food & Beverages | 1.70× | ||
| 16 | Seafood | Food & Beverages | 1.70× | ||
| 17 | Breakfast | Food & Beverages | 1.69× | ||
| 18 | Cookbook | Food & Beverages | 1.66× | ||
| 19 | Diners | Food & Beverages | 1.64× | ||
| 20 | Airbnb | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Spirituality | BALANCE | 1.05× |
Chinese cuisine has an estimated audience of 5,274,314 people in Italy, concentrated in Lombardy and Lazio.
58.8% of Chinese cuisine fans are female, 41.2% are male, with an average age of 43.0 years.
Chinese cuisine fans show strongest brand affinity for Cooking show (2.4×), Thai cuisine (3.43×), and Local food (1.7×) over the country average.
Chinese cuisine fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Chinese cuisine itself, the audience over-indexes on Thai cuisine (3.43×), Local food (1.7×), Foodservice (1.94×), and Airbnb (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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