A data profile of the people who buy, follow and care about Cooking show in Italy — modelled from more than twelve digital signal sources. Cooking show has an estimated audience of 6,912,412 people in Italy.
Cooking show has an estimated audience of 6,912,412 people in Italy. 62.6% are female, 37.4% are male, average age 43.0. Top brand affinities: Carrefour Market, Gourmet Foods, Chocolate brownie, Michelin Guide, Red wine.
Top brand affinities include Carrefour Market, Gourmet Foods, Chocolate brownie, with strongest over-indexing on Carrefour Market (6.26× the country average).
Demographically, the Cooking show audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Cooking show fan in Italy is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Cooking show profile in Italy.
62.6% are female, 37.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 43.0 |
| Estimated audience size | 6,912,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Cooking show audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.7% |
| Italy | 7.5% |
The strongest cross-interests of the Cooking show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 7.05× | ||
| 02 | Carrefour Market | Shopping | 6.26× | ||
| 03 | Michelin Guide | Food & Beverages | 6.01× | ||
| 04 | Home Delivery | Food & Beverages | 5.50× | ||
| 05 | Gourmet Foods | Food & Beverages | 4.69× | ||
| 06 | Korean cuisine | Food & Beverages | 4.45× | ||
| 07 | Red wine | Food & Beverages | 4.35× | ||
| 08 | Eataly | Food & Beverages | 4.12× | ||
| 09 | Draught beer | Food & Beverages | 4.08× | ||
| 10 | White wine | Food & Beverages | 3.90× | ||
| 11 | Wine tasting | Food & Beverages | 3.04× | ||
| 12 | Eye shadow | Beauty & Wellness | 3.01× | ||
| 13 | Local food | Food & Beverages | 2.93× | ||
| 14 | MasterChef | Food & Beverages | 2.93× | ||
| 15 | Lip gloss | Beauty & Wellness | 2.85× | ||
| 16 | Confectionery | Food & Beverages | 2.70× | ||
| 17 | Summer vacation | Travel & Leisure | 2.40× | ||
| 18 | Fast food restaurants | Food & Beverages | 2.38× | ||
| 19 | Anti-aging cream | Beauty & Wellness | 2.34× | ||
| 20 | Milk | Food & Beverages | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.06× | |
| Indulgence | JOY | 1.98× | |
| Sustainability | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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