A data profile of the people who buy, follow and care about Cooking show in India — modelled from more than twelve digital signal sources. Cooking show has an estimated audience of 4,356,993 people in India.
Cooking show has an estimated audience of 4,356,993 people in India. 39.3% are female, 60.7% are male, average age 34.9. Top brand affinities: Online food ordering, Local food, Do it yourself (DIY), Snack food, Harry Potter.
Top brand affinities include Online food ordering, Local food, Do it yourself (DIY), with strongest over-indexing on Online food ordering (4.28× the country average).
Demographically, the Cooking show audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
The typical Cooking show fan in India is more male, around 34.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Cooking show profile in India.
39.3% are female, 60.7% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 34.9 |
| Estimated audience size | 4,356,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 32% | |
| 30-39 | 24% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Cooking show audience comes from India.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.7% |
| Italy | 7.5% |
The strongest cross-interests of the Cooking show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet Coke | Food & Beverages | 4.36× | ||
| 02 | Online food ordering | Food & Beverages | 4.28× | ||
| 03 | MasterChef | Food & Beverages | 4.28× | ||
| 04 | Local food | Food & Beverages | 3.80× | ||
| 05 | Kitchenware | Home & Garden | 3.40× | ||
| 06 | Fast casual restaurants | Food & Beverages | 3.29× | ||
| 07 | Grilling | Food & Beverages | 3.20× | ||
| 08 | Snack food | Food & Beverages | 3.17× | ||
| 09 | Cartier | Fashion & Accessoires | 2.66× | ||
| 10 | Domino's Pizza | Food & Beverages | 2.39× | ||
| 11 | McDonald's | Food & Beverages | 2.36× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.27× | ||
| 13 | Videography | Internet & Social Media | 2.07× | ||
| 14 | True Detective | Movies & TV | 1.99× | ||
| 15 | Barbecue | Food & Beverages | 1.94× | ||
| 16 | First class travel | Travel & Leisure | 1.88× | ||
| 17 | Designer clothing | Fashion & Accessoires | 1.68× | ||
| 18 | Harry Potter | Movies & TV | 1.56× | ||
| 19 | Hobby | Home & Garden | 1.56× | ||
| 20 | Street food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.96× | |
| Urban Lifestyle | OPEN | 1.94× | |
| Luxury Orientation | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Social Media Usage | JOY | 0.65× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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