A data profile of the people who buy, follow and care about Domino's Pizza in India — modelled from more than twelve digital signal sources. Domino's Pizza has an estimated audience of 3,869,230 people in India.
The average Domino's Pizza fan in India is 29.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Gulab jamun, Burger King, Sex and the City, with strongest over-indexing on Gulab jamun (4.46× the country average).
Demographically, the Domino's Pizza audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Domino's Pizza fan in India is more male, around 29.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Gulab jamun.
The key figures that characterise the Domino's Pizza profile in India.
44.7% are female, 55.3% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 29.3 |
| Estimated audience size | 3,869,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 34% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Domino's Pizza audience comes from India.
| Country | Share |
|---|---|
| United States | 58.0% |
| Canada | 7.4% |
| Spain | 6.6% |
Where the Domino's Pizza audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 3.96× | |
| 02 | Karnataka | ~200K | 1.74× | |
| 03 | Uttarakhand | ~30K | 1.61× | |
| 04 | Gujarat | ~200K | 1.58× | |
| 05 | Maharashtra | ~300K | 1.37× | |
| 06 | Tamil Nadu | ~100K | 1.27× | |
| 07 | Punjab (region) | ~60K | 1.24× | |
| 08 | Haryana | ~60K | 1.23× | |
| 09 | Telangana | ~70K | 1.18× | |
| 10 | Sikkim | ~2K | 1.05× | |
| 11 | Himachal Pradesh | ~20K | 1.04× | |
| 12 | Uttar Pradesh | ~200K | 0.97× | |
| 13 | Rajasthan | ~80K | 0.93× | |
| 14 | Bihar | ~70K | 0.87× | |
| 15 | West Bengal | ~100K | 0.86× | |
| 16 | Andhra Pradesh | ~40K | 0.84× | |
| 17 | Chhattisgarh | ~20K | 0.84× | |
| 18 | Madhya Pradesh | ~60K | 0.82× | |
| 19 | Jharkhand | ~30K | 0.80× | |
| 20 | Assam | ~30K | 0.79× | |
| 21 | Manipur | ~3K | 0.66× | |
| 22 | Odisha | ~20K | 0.58× | |
| 23 | Kerala | ~30K | 0.56× | |
| 24 | Jammu and Kashmir | ~10K | 0.55× | |
| 25 | Nagaland | ~1K | 0.54× | |
| 26 | Arunachal Pradesh | ~1K | 0.50× | |
| 27 | Meghalaya | ~2K | 0.48× | |
| 28 | Mizoram | ~1K | 0.45× | |
| 29 | Tripura | ~2K | 0.34× |
The strongest cross-interests of the Domino's Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bass (fish) | Pets & Animals | 7.19× | ||
| 02 | food porn | Internet & Social Media | 5.60× | ||
| 03 | Gulab jamun | Food & Beverages | 4.46× | ||
| 04 | Pizza Hut | Food & Beverages | 4.30× | ||
| 05 | Burger King | Food & Beverages | 4.26× | ||
| 06 | McDonald's | Food & Beverages | 3.18× | ||
| 07 | KFC | Food & Beverages | 2.96× | ||
| 08 | Home Delivery | Food & Beverages | 2.85× | ||
| 09 | Online food ordering | Food & Beverages | 2.65× | ||
| 10 | Party dress | Fashion & Accessoires | 1.97× | ||
| 11 | Dish (food) | Food & Beverages | 1.87× | ||
| 12 | Kolkata Knight Riders | Sports | 1.70× | ||
| 13 | Fast food | Food & Beverages | 1.70× | ||
| 14 | Engagement ring | Fashion & Accessoires | 1.70× | ||
| 15 | Shalwar kameez | Fashion & Accessoires | 1.69× | ||
| 16 | Bridesmaid | Kids & Family | 1.67× | ||
| 17 | Wedding ring | Fashion & Accessoires | 1.67× | ||
| 18 | Kolkata | Travel & Leisure | 1.63× | ||
| 19 | Sex and the City | Movies & TV | 1.52× | ||
| 20 | Zomato | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Individualism | JOY | 1.17× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.80× |
Domino's Pizza's target market in India covers an estimated 3,869,230 people, concentrated in Maharashtra and Uttar Pradesh.
44.7% of the Domino's Pizza audience are female, 55.3% are male, with an average age of 29.3 years.
Domino's Pizza fans show strongest brand affinity for Gulab jamun (4.46×), Burger King (4.26×), and Sex and the City (1.52×) over the country average.
Domino's Pizza fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Domino's Pizza itself, the audience over-indexes on Burger King (4.26×), Sex and the City (1.52×), Online food ordering (2.65×), and Pizza Hut (4.3×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Domino's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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