A data profile of the people who buy, follow and care about Local food in India — modelled from more than twelve digital signal sources. Local food has an estimated audience of 6,104,786 people in India.
The average Local food fan in India is 33.1 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Sex and the City, Food industry, Online food ordering, with strongest over-indexing on Sex and the City (1.95× the country average).
Demographically, the Local food audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Local food fan in India is more male, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Local food profile in India.
34.4% are female, 65.6% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 33.1 |
| Estimated audience size | 6,104,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Local food audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~8K | 2.08× | |
| 02 | Goa | ~9K | 1.48× | |
| 03 | Sikkim | ~4K | 1.32× | |
| 04 | Assam | ~80K | 1.26× | |
| 05 | Meghalaya | ~7K | 1.12× | |
| 06 | Nagaland | ~5K | 1.12× | |
| 07 | Mizoram | ~5K | 1.12× | |
| 08 | Manipur | ~8K | 1.07× | |
| 09 | Tripura | ~8K | 0.98× | |
| 10 | Himachal Pradesh | ~20K | 0.94× | |
| 11 | Uttarakhand | ~30K | 0.93× | |
| 12 | Jharkhand | ~50K | 0.92× | |
| 13 | Jammu and Kashmir | ~30K | 0.92× | |
| 14 | Chhattisgarh | ~40K | 0.91× | |
| 15 | Telangana | ~80K | 0.89× | |
| 16 | Punjab (region) | ~70K | 0.86× | |
| 17 | Andhra Pradesh | ~60K | 0.86× | |
| 18 | Odisha | ~60K | 0.86× | |
| 19 | Bihar | ~100K | 0.83× | |
| 20 | Madhya Pradesh | ~100K | 0.82× | |
| 21 | Haryana | ~60K | 0.80× | |
| 22 | Rajasthan | ~100K | 0.78× | |
| 23 | Gujarat | ~100K | 0.77× | |
| 24 | Kerala | ~70K | 0.75× | |
| 25 | West Bengal | ~100K | 0.73× | |
| 26 | Tamil Nadu | ~100K | 0.69× | |
| 27 | Karnataka | ~100K | 0.67× | |
| 28 | Uttar Pradesh | ~200K | 0.61× | |
| 29 | Maharashtra | ~200K | 0.59× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food industry | Food & Beverages | 3.87× | ||
| 02 | Cooking show | Food & Beverages | 3.80× | ||
| 03 | Fast food restaurants | Food & Beverages | 3.68× | ||
| 04 | Fast casual restaurants | Food & Beverages | 3.55× | ||
| 05 | Cookbook | Food & Beverages | 3.18× | ||
| 06 | Online food ordering | Food & Beverages | 2.77× | ||
| 07 | Party dress | Fashion & Accessoires | 2.59× | ||
| 08 | Italian cuisine | Food & Beverages | 2.55× | ||
| 09 | Bridesmaid | Kids & Family | 2.48× | ||
| 10 | Wedding ring | Fashion & Accessoires | 2.46× | ||
| 11 | Engagement ring | Fashion & Accessoires | 2.34× | ||
| 12 | Bride and Groom | Home & Garden | 2.32× | ||
| 13 | Ring (jewellery) | Fashion & Accessoires | 2.25× | ||
| 14 | Street food | Food & Beverages | 2.13× | ||
| 15 | Jewelry design | Fashion & Accessoires | 2.09× | ||
| 16 | Designer clothing | Fashion & Accessoires | 2.04× | ||
| 17 | Sex and the City | Movies & TV | 1.95× | ||
| 18 | Fast food | Food & Beverages | 1.84× | ||
| 19 | Foodie | Food & Beverages | 1.79× | ||
| 20 | Recipes | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.51× | |
| Indulgence | JOY | 1.47× | |
| Pet Ownership | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Community Orientation | OPEN | 0.95× |
Local food has an estimated audience of 6,104,786 people in India, concentrated in Uttar Pradesh and Maharashtra.
34.4% of Local food fans are female, 65.6% are male, with an average age of 33.1 years.
Local food fans show strongest brand affinity for Sex and the City (1.95×), Food industry (3.87×), and Online food ordering (2.77×) over the country average.
Local food fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on Food industry (3.87×), Online food ordering (2.77×), Party dress (2.59×), and Fast food restaurants (3.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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