A data profile of the people who buy, follow and care about Local food in Finland — modelled from more than twelve digital signal sources. Local food has an estimated audience of 700,027 people in Finland.
Local food has an estimated audience of 700,027 people in Finland. 69.9% are female, 30.1% are male, average age 43.9. Top brand affinities: Vegetarian cuisine, Foodie, Landscape design, Landscaping, Boozt.
Top brand affinities include Vegetarian cuisine, Foodie, Landscape design, with strongest over-indexing on Vegetarian cuisine (3.0× the country average).
Demographically, the Local food audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Local food fan in Finland is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Vegetarian cuisine.
The key figures that characterise the Local food profile in Finland.
69.9% are female, 30.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 43.9 |
| Estimated audience size | 700,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Local food audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 3.72× | ||
| 02 | Fast casual restaurants | Food & Beverages | 3.09× | ||
| 03 | Vegetarian cuisine | Food & Beverages | 3.00× | ||
| 04 | Landscape design | Business & Career | 2.88× | ||
| 05 | Landscaping | Home & Garden | 2.84× | ||
| 06 | Red wine | Food & Beverages | 2.82× | ||
| 07 | Organic product | Food & Beverages | 2.81× | ||
| 08 | Foodie | Food & Beverages | 2.74× | ||
| 09 | Houseplant | Home & Garden | 2.65× | ||
| 10 | Organic farming | Food & Beverages | 2.51× | ||
| 11 | Chocolate cake | Food & Beverages | 2.49× | ||
| 12 | Pastry | Food & Beverages | 2.30× | ||
| 13 | Dinner | Food & Beverages | 2.02× | ||
| 14 | Knitting | Home & Garden | 1.82× | ||
| 15 | Cake | Food & Beverages | 1.81× | ||
| 16 | Handicraft | Home & Garden | 1.79× | ||
| 17 | Organic food | Food & Beverages | 1.78× | ||
| 18 | JYSK | Home & Garden | 1.67× | ||
| 19 | Boozt | Shopping | 1.60× | ||
| 20 | Home improvement | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Design Affinity | PREMIUM | 1.00× | |
| Urban Lifestyle | OPEN | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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