A data profile of the people who buy, follow and care about Local food in Portugal — modelled from more than twelve digital signal sources. Local food has an estimated audience of 1,671,404 people in Portugal.
The average Local food fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Online food ordering, Delivery order, Gourmet Foods, with strongest over-indexing on Online food ordering (5.23× the country average).
Demographically, the Local food audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Local food fan in Portugal is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Local food profile in Portugal.
57.8% are female, 42.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 45.0 |
| Estimated audience size | 1,671,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Local food audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~90K | 1.78× | |
| 02 | Beja District | ~30K | 1.09× | |
| 03 | Azores | ~50K | 1.03× | |
| 04 | Viana do Castelo District | ~40K | 1.01× | |
| 05 | Faro District | ~100K | 0.99× | |
| 06 | Viseu District | ~60K | 0.99× | |
| 07 | Coimbra District | ~80K | 0.96× | |
| 08 | Leiria District | ~90K | 0.95× | |
| 09 | Aveiro District | ~100K | 0.94× | |
| 10 | Braga District | ~100K | 0.93× | |
| 11 | Setúbal District | ~200K | 0.92× | |
| 12 | Porto District | ~300K | 0.84× | |
| 13 | Santarém District | ~70K | 0.84× | |
| 14 | Lisbon District | ~400K | 0.80× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Delivery order | Food & Beverages | 5.88× | ||
| 02 | Online food ordering | Food & Beverages | 5.23× | ||
| 03 | Gourmet Foods | Food & Beverages | 4.88× | ||
| 04 | Cooking show | Food & Beverages | 4.34× | ||
| 05 | Dinner | Food & Beverages | 3.74× | ||
| 06 | Home Delivery | Food & Beverages | 3.68× | ||
| 07 | Lunch | Food & Beverages | 3.62× | ||
| 08 | Breakfast | Food & Beverages | 3.49× | ||
| 09 | Chocolate cake | Food & Beverages | 3.48× | ||
| 10 | Corpo Saudável | Topic | 3.28× | ||
| 11 | Fast casual restaurants | Food & Beverages | 3.13× | ||
| 12 | Foodie | Food & Beverages | 3.00× | ||
| 13 | White wine | Food & Beverages | 2.91× | ||
| 14 | Organic product | Food & Beverages | 2.89× | ||
| 15 | Diners | Food & Beverages | 2.82× | ||
| 16 | Vegetarian cuisine | Food & Beverages | 2.76× | ||
| 17 | Wine tasting | Food & Beverages | 2.70× | ||
| 18 | Organic farming | Food & Beverages | 2.48× | ||
| 19 | Organic food | Food & Beverages | 2.01× | ||
| 20 | Self-awareness | Health | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.65× | |
| Design Affinity | PREMIUM | 1.78× | |
| Luxury Orientation | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.97× |
Local food has an estimated audience of 1,671,404 people in Portugal, concentrated in Lisbon District and Porto District.
57.8% of Local food fans are female, 42.2% are male, with an average age of 45.0 years.
Local food fans show strongest brand affinity for Online food ordering (5.23×), Delivery order (5.88×), and Gourmet Foods (4.88×) over the country average.
Local food fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on Delivery order (5.88×), Gourmet Foods (4.88×), Dinner (3.74×), and Lunch (3.62×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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