A data profile of the people who buy, follow and care about Diners in Portugal — modelled from more than twelve digital signal sources. Diners has an estimated audience of 1,511,841 people in Portugal.
The average Diners fan in Portugal is 46.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Thai cuisine, Fast casual restaurants, with strongest over-indexing on WhatsApp (1.94× the country average).
Demographically, the Diners audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Diners fan in Portugal is more female, around 46.5 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Diners profile in Portugal.
62.3% are female, 37.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 46.5 |
| Estimated audience size | 1,511,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Diners audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
Where the Diners audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.62× | |
| 02 | Madeira | ~50K | 1.24× | |
| 03 | Faro District | ~100K | 1.22× | |
| 04 | Azores | ~50K | 1.19× | |
| 05 | Porto District | ~300K | 1.05× | |
| 06 | Santarém District | ~80K | 1.05× | |
| 07 | Viana do Castelo District | ~40K | 1.02× | |
| 08 | Bragança District | ~20K | 1.00× | |
| 09 | Portalegre District | ~20K | 1.00× | |
| 10 | Beja District | ~20K | 0.99× | |
| 11 | Guarda District | ~20K | 0.99× | |
| 12 | Évora District | ~30K | 0.98× | |
| 13 | Coimbra District | ~70K | 0.97× | |
| 14 | Vila Real District | ~30K | 0.97× | |
| 15 | Castelo Branco District | ~30K | 0.96× | |
| 16 | Setúbal District | ~200K | 0.95× | |
| 17 | Viseu District | ~50K | 0.94× | |
| 18 | Leiria District | ~80K | 0.93× | |
| 19 | Aveiro District | ~100K | 0.90× | |
| 20 | Braga District | ~100K | 0.88× |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai cuisine | Food & Beverages | 6.92× | ||
| 02 | Indian cuisine | Food & Beverages | 4.68× | ||
| 03 | French cuisine | Food & Beverages | 3.91× | ||
| 04 | Fast casual restaurants | Food & Beverages | 3.90× | ||
| 05 | Fast food restaurants | Food & Beverages | 3.88× | ||
| 06 | Seafood | Food & Beverages | 3.21× | ||
| 07 | Massively multiplayer online games | Games | 3.12× | ||
| 08 | Romance novels | Literature | 2.95× | ||
| 09 | Online poker | Games | 2.86× | ||
| 10 | Local food | Food & Beverages | 2.82× | ||
| 11 | Online food ordering | Food & Beverages | 2.78× | ||
| 12 | Pizza | Food & Beverages | 2.29× | ||
| 13 | Lunch | Food & Beverages | 2.20× | ||
| 14 | Distilled beverage | Food & Beverages | 2.06× | ||
| 15 | Sunglasses | Fashion & Accessoires | 2.05× | ||
| 16 | Internet & Social Media | 1.94× | |||
| 17 | Fast food | Food & Beverages | 1.87× | ||
| 18 | Barbecue | Food & Beverages | 1.75× | ||
| 19 | Desserts | Food & Beverages | 1.69× | ||
| 20 | Dogs | Pets & Animals | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Design Affinity | PREMIUM | 1.51× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.83× | |
| Individualism | JOY | 0.94× |
Diners has an estimated audience of 1,511,841 people in Portugal, concentrated in Lisbon District and Porto District.
62.3% of Diners fans are female, 37.7% are male, with an average age of 46.5 years.
Diners fans show strongest brand affinity for WhatsApp (1.94×), Thai cuisine (6.92×), and Fast casual restaurants (3.9×) over the country average.
Diners fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Diners itself, the audience over-indexes on Thai cuisine (6.92×), Fast casual restaurants (3.9×), Fast food restaurants (3.88×), and Seafood (3.21×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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