A data profile of the people who buy, follow and care about Distilled beverage in Portugal — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 1,920,940 people in Portugal.
The average Distilled beverage fan in Portugal is 44.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Santarém District.
Top brand affinities include Wine, Coffee, Chocolate, with strongest over-indexing on Wine (1.52× the country average).
Demographically, the Distilled beverage audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
The typical Distilled beverage fan in Portugal is balanced, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Wine.
The key figures that characterise the Distilled beverage profile in Portugal.
54.1% are female, 45.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.5 |
| Estimated audience size | 1,920,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Distilled beverage audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
Where the Distilled beverage audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~400K | 1.03× | |
| 02 | Santarém District | ~90K | 1.03× | |
| 03 | Lisbon District | ~600K | 0.97× |
The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gin | Food & Beverages | 2.86× | ||
| 02 | Soft drinks | Food & Beverages | 2.29× | ||
| 03 | Spanish cuisine | Food & Beverages | 2.23× | ||
| 04 | Diners | Food & Beverages | 2.06× | ||
| 05 | Chinese cuisine | Food & Beverages | 1.99× | ||
| 06 | Cocktail | Food & Beverages | 1.95× | ||
| 07 | Juice | Food & Beverages | 1.82× | ||
| 08 | White wine | Food & Beverages | 1.81× | ||
| 09 | Japanese cuisine | Food & Beverages | 1.78× | ||
| 10 | Pet food | Pets & Animals | 1.66× | ||
| 11 | Chocolate | Food & Beverages | 1.64× | ||
| 12 | Red wine | Food & Beverages | 1.59× | ||
| 13 | Birds | Pets & Animals | 1.57× | ||
| 14 | Veganism | Food & Beverages | 1.56× | ||
| 15 | Beer | Food & Beverages | 1.55× | ||
| 16 | Romance novels | Literature | 1.53× | ||
| 17 | Wine | Food & Beverages | 1.52× | ||
| 18 | Seafood | Food & Beverages | 1.52× | ||
| 19 | Coffee | Food & Beverages | 1.51× | ||
| 20 | Country music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Pet Ownership | JOY | 1.38× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Mindfulness | BALANCE | 1.00× | |
| Urban Lifestyle | OPEN | 1.01× |
Distilled beverage has an estimated audience of 1,920,940 people in Portugal, concentrated in Lisbon District and Porto District.
54.1% of Distilled beverage fans are female, 45.9% are male, with an average age of 44.5 years.
Distilled beverage fans show strongest brand affinity for Wine (1.52×), Coffee (1.51×), and Chocolate (1.64×) over the country average.
Distilled beverage fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Santarém District (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Distilled beverage itself, the audience over-indexes on Coffee (1.51×), Chocolate (1.64×), Veganism (1.56×), and Diners (2.06×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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