A data profile of the people who buy, follow and care about Pet food in Portugal — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 1,782,868 people in Portugal.
The average Pet food fan in Portugal is 45.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Pet store, Animal welfare, Dog health, with strongest over-indexing on Pet store (2.84× the country average).
Demographically, the Pet food audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Pet food fan in Portugal is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Pet food profile in Portugal.
65.2% are female, 34.8% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 45.4 |
| Estimated audience size | 1,782,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Pet food audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.11× | |
| 02 | Portalegre District | ~20K | 1.10× | |
| 03 | Guarda District | ~20K | 1.08× | |
| 04 | Beja District | ~30K | 1.06× | |
| 05 | Vila Real District | ~30K | 1.04× | |
| 06 | Évora District | ~30K | 1.04× | |
| 07 | Castelo Branco District | ~30K | 1.02× | |
| 08 | Viana do Castelo District | ~40K | 1.00× | |
| 09 | Azores | ~50K | 0.99× | |
| 10 | Viseu District | ~60K | 0.98× | |
| 11 | Madeira | ~50K | 0.97× | |
| 12 | Coimbra District | ~80K | 0.96× | |
| 13 | Leiria District | ~90K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.93× | |
| 15 | Faro District | ~100K | 0.92× | |
| 16 | Setúbal District | ~200K | 0.91× | |
| 17 | Porto District | ~300K | 0.83× | |
| 18 | Santarém District | ~70K | 0.83× | |
| 19 | Lisbon District | ~400K | 0.76× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog collar | Pets & Animals | 3.15× | ||
| 02 | Dog health | Pets & Animals | 2.85× | ||
| 03 | Pet store | Pets & Animals | 2.84× | ||
| 04 | Dog walking | Pets & Animals | 2.79× | ||
| 05 | Dog harness | Pets & Animals | 2.70× | ||
| 06 | Persian cat | Pets & Animals | 2.61× | ||
| 07 | Cat play and toys | Pets & Animals | 2.58× | ||
| 08 | Kitten | Pets & Animals | 2.45× | ||
| 09 | Dog food | Pets & Animals | 2.44× | ||
| 10 | Chihuahua (dog) | Pets & Animals | 2.39× | ||
| 11 | Dog lovers | Pets & Animals | 2.38× | ||
| 12 | Cat food | Pets & Animals | 2.32× | ||
| 13 | Animal welfare | Politics & Society | 2.29× | ||
| 14 | Dog breed | Pets & Animals | 1.83× | ||
| 15 | Parenting | Kids & Family | 1.82× | ||
| 16 | Veterinary medicine | Business & Career | 1.73× | ||
| 17 | Eyebrow | Beauty & Wellness | 1.69× | ||
| 18 | Self care | Health | 1.67× | ||
| 19 | Self-awareness | Health | 1.55× | ||
| 20 | Self-confidence | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.56× | |
| Mindfulness | BALANCE | 1.25× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.90× |
Pet food has an estimated audience of 1,782,868 people in Portugal, concentrated in Lisbon District and Porto District.
65.2% of Pet food fans are female, 34.8% are male, with an average age of 45.4 years.
Pet food fans show strongest brand affinity for Pet store (2.84×), Animal welfare (2.29×), and Dog health (2.85×) over the country average.
Pet food fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Animal welfare (2.29×), Dog health (2.85×), Parenting (1.82×), and Dog collar (3.15×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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