A data profile of the people who buy, follow and care about Pet food in France — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 5,883,504 people in France.
The average Pet food fan in France is 42.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes.
Top brand affinities include Pet store, Dog food, Dog collar, with strongest over-indexing on Pet store (6.35× the country average).
Demographically, the Pet food audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pet food fan in France is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Pet food profile in France.
65.0% are female, 35.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.4 |
| Estimated audience size | 5,883,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Pet food audience comes from France.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~800K | 1.52× | |
| 02 | Pays de la Loire | ~400K | 1.20× | |
| 03 | Normandy | ~300K | 1.08× | |
| 04 | Île-de-France | ~1M | 1.04× | |
| 05 | Brittany | ~300K | 1.03× | |
| 06 | Corsica | ~30K | 1.00× | |
| 07 | Hauts-de-France | ~500K | 0.98× | |
| 08 | Occitanie | ~500K | 0.96× | |
| 09 | Centre-Val de Loire | ~200K | 0.94× | |
| 10 | Grand Est | ~400K | 0.90× | |
| 11 | Auvergne-Rhône-Alpes | ~600K | 0.89× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.89× | |
| 13 | Provence-Alpes-Côte d'Azur | ~400K | 0.84× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pomeranian (dog) | Pets & Animals | 6.43× | ||
| 02 | Pet store | Pets & Animals | 6.35× | ||
| 03 | Dog collar | Pets & Animals | 5.93× | ||
| 04 | Dog food | Pets & Animals | 5.86× | ||
| 05 | Dog harness | Pets & Animals | 5.70× | ||
| 06 | Maltese (dog) | Pets & Animals | 5.64× | ||
| 07 | Poodle | Pets & Animals | 5.31× | ||
| 08 | Chihuahua (dog) | Pets & Animals | 5.28× | ||
| 09 | Dog health | Pets & Animals | 5.21× | ||
| 10 | Maxi Zoo | Pets & Animals | 5.04× | ||
| 11 | Dog walking | Pets & Animals | 4.96× | ||
| 12 | Yorkshire Terrier | Pets & Animals | 4.79× | ||
| 13 | Cat food | Pets & Animals | 4.67× | ||
| 14 | Dog lovers | Pets & Animals | 4.63× | ||
| 15 | Litter box | Pets & Animals | 4.47× | ||
| 16 | Cat play and toys | Pets & Animals | 4.45× | ||
| 17 | Kitten | Pets & Animals | 3.97× | ||
| 18 | Dog breed | Pets & Animals | 3.72× | ||
| 19 | Brigitte Bardot | Movies & TV | 3.01× | ||
| 20 | Animal welfare | Politics & Society | 2.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.66× | |
| Sustainability | BALANCE | 1.47× | |
| Design Affinity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.90× | |
| Patriotism | CONSERVATISM | 0.90× |
Pet food has an estimated audience of 5,883,504 people in France, concentrated in Île-de-France and Nouvelle-Aquitaine.
65.0% of Pet food fans are female, 35.0% are male, with an average age of 42.4 years.
Pet food fans show strongest brand affinity for Pet store (6.35×), Dog food (5.86×), and Dog collar (5.93×) over the country average.
Pet food fans in France are most concentrated in Île-de-France (reach ~1M), Nouvelle-Aquitaine (reach ~800K), and Auvergne-Rhône-Alpes (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Dog food (5.86×), Dog collar (5.93×), Maxi Zoo (5.04×), and Dog walking (4.96×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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