Pet food Audience in France
Pet food has an estimated audience of 5,883,504 people in France. 65.0% are female, 35.0% are male, average age 42.4. Top regions: Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes. Top brand affinities: Pet store, Dog food, Dog collar, Dog walking, Pomeranian (dog).
The average Pet food fan in France is 42.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes. Top brand affinities include Pet store, Dog food, Dog collar, with strongest over-indexing on Pet store (6.35× the country average). Demographically, the Pet food audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet food fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.4 |
| Estimated audience size | 5,883,504 |
Audience persona
The typical Pet food fan in France is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Pet store.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,104,544 | 1.05× |
| Nouvelle-Aquitaine | 883,643 | 1.71× |
| Auvergne-Rhône-Alpes | 582,076 | 0.84× |
| Hauts-de-France | 503,362 | 0.97× |
| Occitanie | 476,801 | 0.94× |
| Pays de la Loire | 438,724 | 1.34× |
| Grand Est | 386,542 | 0.81× |
| Normandy | 334,795 | 1.17× |
| Brittany | 305,204 | 1.06× |
| Provence-Alpes-Côte d'Azur | 296,231 | 0.68× |
| Centre-Val de Loire | 179,706 | 0.81× |
| Bourgogne-Franche-Comté | 140,934 | 0.59× |
| Corsica | 29,947 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 6.35× | Pets & Animals |
| Dog food | 5.86× | Pets & Animals |
| Dog collar | 5.93× | Pets & Animals |
| Dog walking | 4.96× | Pets & Animals |
| Pomeranian (dog) | 6.43× | Pets & Animals |
| Dog harness | 5.7× | Pets & Animals |
| Maxi Zoo | 5.04× | Pets & Animals |
| Dog health | 5.21× | Pets & Animals |
| Cat food | 4.67× | Pets & Animals |
| Dog lovers | 4.63× | Pets & Animals |
| Brigitte Bardot | 3.01× | Movies & TV |
| Chihuahua (dog) | 5.28× | Pets & Animals |
| Maltese (dog) | 5.64× | Pets & Animals |
| Dog breed | 3.72× | Pets & Animals |
| Poodle | 5.31× | Pets & Animals |
| Kitten | 3.97× | Pets & Animals |
| Animal welfare | 2.99× | Politics & Society |
| Cat play and toys | 4.45× | Pets & Animals |
| Litter box | 4.47× | Pets & Animals |
| Yorkshire Terrier | 4.79× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.57 |
| Pet Ownership | JOY | 1.45 |
| Travelling | THRILL | 1.39 |
| DIY Mentality | THRILL | 1.37 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
See Pet food audiences in other countries
More Pets & Animals audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Pet food have in France?
Pet food has an estimated audience of 5,883,504 people in France, concentrated in Île-de-France and Nouvelle-Aquitaine.
What is the gender split and age of Pet food fans?
65.0% of Pet food fans are female, 35.0% are male, with an average age of 42.4 years.
Which brands do Pet food fans like most?
Pet food fans show strongest brand affinity for Pet store (6.35×), Dog food (5.86×), and Dog collar (5.93×) over the country average.
Where do Pet food fans live in France?
Pet food fans in France are most concentrated in Île-de-France (reach 1,104,544), Nouvelle-Aquitaine (reach 883,643), and Auvergne-Rhône-Alpes (reach 582,076). These three regions account for the largest share of the active audience.
What other brands do Pet food fans also like?
Beyond Pet food itself, the audience over-indexes on Dog food (5.86×), Dog collar (5.93×), Dog walking (4.96×), and Pomeranian (dog) (6.43×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.