Pet food Audience in United Kingdom
Pet food has an estimated audience of 9,287,096 people in United Kingdom. 68.1% are female, 31.9% are male, average age 42.9. Top regions: England, South East, East of England. Top brand affinities: Shelter Dogs, Maltese (dog), Pet store, Dog health, Dogs.
The average Pet food fan in United Kingdom is 42.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Shelter Dogs, Maltese (dog), Pet store, with strongest over-indexing on Shelter Dogs (7.99× the country average). Demographically, the Pet food audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet food fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 42.9 |
| Estimated audience size | 9,287,096 |
Audience persona
The typical Pet food fan in United Kingdom is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Shelter Dogs.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,965,322 | 1.87× |
| South East | 1,144,207 | 0.92× |
| East of England | 1,083,611 | 1.28× |
| Yorkshire and the Humber | 966,992 | 1.3× |
| South West | 687,192 | 0.9× |
| East Midlands | 552,396 | 0.84× |
| Scotland | 550,982 | 0.66× |
| West Midlands | 523,884 | 1.32× |
| North West | 512,111 | 0.52× |
| Wales | 389,118 | 0.73× |
| North East | 336,839 | 0.93× |
| Northern Ireland | 209,251 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shelter Dogs | 7.99× | Pets & Animals |
| Maltese (dog) | 6.71× | Pets & Animals |
| Pet store | 5× | Pets & Animals |
| Dog health | 4.71× | Pets & Animals |
| Dogs | 2.3× | Pets & Animals |
| Dog food | 3.69× | Pets & Animals |
| Dog collar | 4.19× | Pets & Animals |
| Kitten | 4.12× | Pets & Animals |
| Dog walking | 3× | Pets & Animals |
| Pets | 1.74× | Pets & Animals |
| Dog harness | 3.75× | Pets & Animals |
| Cat food | 3.97× | Pets & Animals |
| Siamese cat | 5.6× | Pets & Animals |
| Chihuahua (dog) | 3.9× | Pets & Animals |
| Animal welfare | 2.48× | Politics & Society |
| British Shorthair | 5.34× | Pets & Animals |
| Dog breed | 2.5× | Pets & Animals |
| Golden Retriever | 3.49× | Pets & Animals |
| Dog lovers | 3.25× | Pets & Animals |
| Pomeranian (dog) | 3.85× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.64 |
| Community Orientation | OPEN | 1.5 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Indulgence | JOY | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
See Pet food audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Pet food have in United Kingdom?
Pet food has an estimated audience of 9,287,096 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Pet food fans?
68.1% of Pet food fans are female, 31.9% are male, with an average age of 42.9 years.
Which brands do Pet food fans like most?
Pet food fans show strongest brand affinity for Shelter Dogs (7.99×), Maltese (dog) (6.71×), and Pet store (5×) over the country average.
Where do Pet food fans live in United Kingdom?
Pet food fans in United Kingdom are most concentrated in England (reach 6,965,322), South East (reach 1,144,207), and East of England (reach 1,083,611). These three regions account for the largest share of the active audience.
What other brands do Pet food fans also like?
Beyond Pet food itself, the audience over-indexes on Maltese (dog) (6.71×), Pet store (5×), Dog health (4.71×), and Dogs (2.3×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.