A data profile of the people who buy, follow and care about Dog collar in United Kingdom — modelled from more than twelve digital signal sources. Dog collar has an estimated audience of 6,635,746 people in United Kingdom.
The average Dog collar fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pet store, Dog agility, Pet food, with strongest over-indexing on Pet store (6.61× the country average).
Demographically, the Dog collar audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dog collar fan in United Kingdom is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog collar profile in United Kingdom.
69.8% are female, 30.2% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 42.3 |
| Estimated audience size | 6,635,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Dog collar audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.5% |
| Japan | 13.3% |
| Germany | 7.3% |
Where the Dog collar audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.34× | |
| 02 | West Midlands | ~400K | 1.26× | |
| 03 | Wales | ~500K | 1.20× | |
| 04 | North East | ~300K | 1.20× | |
| 05 | Northern Ireland | ~200K | 0.96× | |
| 06 | South West | ~500K | 0.95× | |
| 07 | South East | ~800K | 0.93× | |
| 08 | Scotland | ~600K | 0.93× | |
| 09 | East Midlands | ~400K | 0.93× | |
| 10 | England | ~5M | 0.90× | |
| 11 | East of England | ~500K | 0.83× | |
| 12 | North West | ~400K | 0.60× |
The strongest cross-interests of the Dog collar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 11.40× | ||
| 02 | International education | Business & Career | 7.14× | ||
| 03 | Pet store | Pets & Animals | 6.61× | ||
| 04 | Cats (musical) | Music & Radio | 6.00× | ||
| 05 | Dog training | Pets & Animals | 5.78× | ||
| 06 | Pet sitting | Pets & Animals | 5.00× | ||
| 07 | Pet food | Pets & Animals | 4.19× | ||
| 08 | Digital photography | Business & Career | 2.89× | ||
| 09 | Philanthropy | Arts & Culture | 2.73× | ||
| 10 | Local food | Food & Beverages | 2.70× | ||
| 11 | Animal rights | Politics & Society | 2.64× | ||
| 12 | Livemusic | Music & Radio | 2.45× | ||
| 13 | Veterinary medicine | Business & Career | 2.43× | ||
| 14 | Activism | Politics & Society | 2.36× | ||
| 15 | Ryanair | Travel & Leisure | 2.21× | ||
| 16 | Etsy | Fashion & Accessoires | 2.18× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.11× | ||
| 18 | Nonprofit organization | Politics & Society | 1.91× | ||
| 19 | Superman | Movies & TV | 1.68× | ||
| 20 | Dogs | Pets & Animals | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 4.05× | |
| Community Orientation | OPEN | 3.23× | |
| Sustainability | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.87× |
Dog collar has an estimated audience of 6,635,746 people in United Kingdom, concentrated in England and South East.
69.8% of Dog collar fans are female, 30.2% are male, with an average age of 42.3 years.
Dog collar fans show strongest brand affinity for Pet store (6.61×), Dog agility (11.4×), and Pet food (4.19×) over the country average.
Dog collar fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dog collar itself, the audience over-indexes on Dog agility (11.4×), Pet food (4.19×), Pet sitting (5×), and Do it yourself (DIY) (2.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dog collar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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