A data profile of the people who buy, follow and care about Activism in United Kingdom — modelled from more than twelve digital signal sources. Activism has an estimated audience of 7,310,679 people in United Kingdom.
The average Activism fan in United Kingdom is 46.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Social change, Stranger Things, Government, with strongest over-indexing on Social change (6.53× the country average).
Demographically, the Activism audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Activism fan in United Kingdom is more female, around 46.5 years old, with strong Mindfulness tendencies and a notable affinity for Social change.
The key figures that characterise the Activism profile in United Kingdom.
59.2% are female, 40.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 46.5 |
| Estimated audience size | 7,310,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Activism audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
Where the Activism audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.34× | |
| 02 | Yorkshire and the Humber | ~700K | 1.25× | |
| 03 | Wales | ~500K | 1.13× | |
| 04 | North East | ~300K | 1.09× | |
| 05 | South East | ~1M | 1.06× | |
| 06 | East of England | ~600K | 0.97× | |
| 07 | Northern Ireland | ~200K | 0.97× | |
| 08 | Scotland | ~600K | 0.96× | |
| 09 | England | ~5.5M | 0.92× | |
| 10 | East Midlands | ~500K | 0.91× | |
| 11 | South West | ~500K | 0.90× | |
| 12 | North West | ~600K | 0.73× |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Inspirational Quotes | Business & Career | 8.33× | ||
| 02 | Social change | Politics & Society | 6.53× | ||
| 03 | Bargain Hunters | Shopping | 5.83× | ||
| 04 | Government | Politics & Society | 5.21× | ||
| 05 | Animal Equality | Politics & Society | 5.20× | ||
| 06 | Stranger Things | Movies & TV | 3.76× | ||
| 07 | Afrobeat | Music & Radio | 3.62× | ||
| 08 | Social movement | Politics & Society | 3.27× | ||
| 09 | Cat play and toys | Pets & Animals | 3.22× | ||
| 10 | Pride | Politics & Society | 3.15× | ||
| 11 | Fashion show | Fashion & Accessoires | 3.09× | ||
| 12 | Shelter Dogs | Pets & Animals | 3.06× | ||
| 13 | Web development | Business & Career | 2.82× | ||
| 14 | Livemusic | Music & Radio | 2.59× | ||
| 15 | Communication design | Business & Career | 2.54× | ||
| 16 | Superman | Movies & TV | 2.17× | ||
| 17 | TikTok | Internet & Social Media | 2.00× | ||
| 18 | Charity and causes | Business & Career | 1.99× | ||
| 19 | Donald Trump | Politics & Society | 1.91× | ||
| 20 | Politics | Politics & Society | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.08× | |
| Community Orientation | OPEN | 1.63× | |
| Early Adopter Mentality | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.91× |
Activism has an estimated audience of 7,310,679 people in United Kingdom, concentrated in England and South East.
59.2% of Activism fans are female, 40.8% are male, with an average age of 46.5 years.
Activism fans show strongest brand affinity for Social change (6.53×), Stranger Things (3.76×), and Government (5.21×) over the country average.
Activism fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Activism itself, the audience over-indexes on Stranger Things (3.76×), Government (5.21×), TikTok (2×), and Superman (2.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.