A data profile of the people who buy, follow and care about Social change in United Kingdom — modelled from more than twelve digital signal sources. Social change has an estimated audience of 4,451,976 people in United Kingdom.
The average Social change fan in United Kingdom is 46.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Self care, Charity and causes, Nonprofit organization, with strongest over-indexing on Self care (2.64× the country average).
Demographically, the Social change audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Social change fan in United Kingdom is more female, around 46.6 years old, with strong Mindfulness tendencies and a notable affinity for Self care.
The key figures that characterise the Social change profile in United Kingdom.
62.4% are female, 37.6% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 46.6 |
| Estimated audience size | 4,451,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 41% |
of the worldwide Social change audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.3% |
| Brazil | 7.2% |
Where the Social change audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.51× | |
| 02 | West Midlands | ~200K | 1.13× | |
| 03 | South West | ~400K | 1.08× | |
| 04 | Yorkshire and the Humber | ~400K | 1.07× | |
| 05 | South East | ~600K | 1.03× | |
| 06 | East of England | ~400K | 1.03× | |
| 07 | Wales | ~300K | 1.03× | |
| 08 | North East | ~200K | 0.99× | |
| 09 | Northern Ireland | ~100K | 0.97× | |
| 10 | East Midlands | ~300K | 0.96× | |
| 11 | Scotland | ~400K | 0.87× | |
| 12 | North West | ~400K | 0.86× |
The strongest cross-interests of the Social change audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social equality | Politics & Society | 5.90× | ||
| 02 | Creative entrepreneurship | Business & Career | 5.11× | ||
| 03 | Motivational speaking | Business & Career | 3.53× | ||
| 04 | Curly Hair | Beauty & Wellness | 3.52× | ||
| 05 | Government | Politics & Society | 3.25× | ||
| 06 | Creative writing | Business & Career | 2.93× | ||
| 07 | Social movement | Politics & Society | 2.88× | ||
| 08 | Activism | Politics & Society | 2.80× | ||
| 09 | Self-help | Health | 2.80× | ||
| 10 | Self care | Health | 2.64× | ||
| 11 | Charity and causes | Business & Career | 2.27× | ||
| 12 | Self-love | Health | 2.27× | ||
| 13 | Fundraising | Business & Career | 2.25× | ||
| 14 | Nonprofit organization | Politics & Society | 2.19× | ||
| 15 | Philanthropy | Arts & Culture | 2.09× | ||
| 16 | Outdoor enthusiast | Sports | 1.96× | ||
| 17 | Volunteering | Politics & Society | 1.76× | ||
| 18 | Personal development | Business & Career | 1.65× | ||
| 19 | Organization | Business & Career | 1.56× | ||
| 20 | Health & wellness | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.84× | |
| Community Orientation | OPEN | 1.59× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Quality Awareness | PREMIUM | 0.68× | |
| DIY Mentality | THRILL | 0.76× |
Social change has an estimated audience of 4,451,976 people in United Kingdom, concentrated in England and South East.
62.4% of Social change fans are female, 37.6% are male, with an average age of 46.6 years.
Social change fans show strongest brand affinity for Self care (2.64×), Charity and causes (2.27×), and Nonprofit organization (2.19×) over the country average.
Social change fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Social change itself, the audience over-indexes on Charity and causes (2.27×), Nonprofit organization (2.19×), Activism (2.8×), and Social equality (5.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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