Rascasse Audience Intelligence

Social change Audience in Brazil

A data profile of the people who buy, follow and care about Social change in Brazil — modelled from more than twelve digital signal sources. Social change has an estimated audience of 6,652,133 people in Brazil.

#642among Topic in Brazil#49in Politics & Society

The average Social change fan in Brazil is 44.9 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social change profile in Brazil.

Audience size
6.7M
in Brazil
Gender
58.2%♀
41.8% male
Age
44.9
average years
Country rank
#951
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social change fans

58.2% are female, 41.8% are male, average age 44.9.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Social change audience in Brazil
MetricValue
Female58.2%
Male41.8%
Average age44.9
Estimated audience size6,652,133
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Social change audience in Brazil
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4922%
50+37%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Social change audience comes from Brazil.

Worldwide audience distribution share by country for Social change
CountryShare
United States17.7%
India7.3%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social change audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Social change fans by region: top regions in Brazil
#RegionReachAffinity×
01Maranhão~200K1.04×
02Piauí~100K1.04×
03Paraíba~100K1.03×
04Mato Grosso~100K1.03×
05Amazonas~100K1.03×
06Federal District~100K1.03×
07Alagoas~100K1.03×
08Rondônia~60K1.02×
09Mato Grosso do Sul~100K1.01×
10Sergipe~70K1.01×
11Roraima~20K1.01×
12Ceará~300K1.00×
13Pará~200K1.00×
14Espírito Santo~100K1.00×
15Rio Grande do Norte~100K1.00×
16Tocantins~40K1.00×
17Goiás~300K0.99×
18Bahia~400K0.98×
19Pernambuco~300K0.98×
20Rio Grande do Sul~400K0.97×
21Santa Catarina~300K0.97×
22Paraná~400K0.95×
23Minas Gerais~600K0.94×
24Rio de Janeiro~600K0.94×
25São Paulo~1.5M0.87×
26Acre0.00×
27Amapá0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Brazil

See Social change audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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