Rascasse Audience Intelligence

Social change Audience in United States

A data profile of the people who buy, follow and care about Social change in United States — modelled from more than twelve digital signal sources. Social change has an estimated audience of 16,217,723 people in United States.

#1455among Topic in United States#128in Politics & Society

The average Social change fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charity and causes, Self care, Activism, with strongest over-indexing on Charity and causes (4.65× the country average).

Demographically, the Social change audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social change fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Charity and causes.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social change profile in United States.

Audience size
16.2M
in United States
Gender
57.6%♀
42.4% male
Age
42.3
average years
Country rank
#2134
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social change fans

57.6% are female, 42.4% are male, average age 42.3.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Social change audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.3
Estimated audience size16,217,723
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Social change audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Social change audience comes from United States.

Worldwide audience distribution share by country for Social change
CountryShare
United States17.7%
India7.3%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social change audience in United States is strongest.

Fig. 05

Top regions by affinity

Social change fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~400K1.38×
02Arizona~400K1.20×
03California~2M1.17×
04Mississippi~200K1.16×
05Texas~1.5M1.13×
06North Carolina~600K1.13×
07Georgia~600K1.11×
08Hawaii~80K1.09×
09Washington, District of Columbia~50K1.09×
10Illinois~600K1.08×
11Louisiana~200K1.08×
12Pennsylvania~600K1.07×
13Rhode Island~60K1.07×
14Alaska~40K1.07×
15Vermont~30K1.06×
16Iowa~100K1.05×
17North Dakota~30K1.05×
18New Mexico~80K1.03×
19South Dakota~40K1.02×
20Delaware~50K1.01×
21New York~900K1.00×
22Massachusetts~300K1.00×
23Nebraska~80K0.99×
24New Hampshire~60K0.99×
25Minnesota~200K0.98×
26Kentucky~200K0.98×
27West Virginia~70K0.98×
28Montana~40K0.98×
29Arkansas~100K0.96×
30Kansas~100K0.95×
31Maine~60K0.95×
32South Carolina~200K0.94×
33Tennessee~300K0.93×
34Indiana~300K0.93×
35Idaho~80K0.93×
36Wisconsin~200K0.92×
37Oklahoma~200K0.92×
38Connecticut~200K0.92×
39New Jersey~400K0.91×
40Nevada~100K0.91×
41Ohio~400K0.90×
42Michigan~400K0.90×
43Virginia~400K0.90×
44Colorado~200K0.90×
45Alabama~200K0.90×
46Florida~1M0.89×
47Oregon~200K0.89×
48Washington~300K0.86×
49Utah~100K0.86×
50Missouri~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Social change, United States
0.85×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social change audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social change audience
#·InterestCategoryAffinity×
01Social equalityPolitics & Society4.97×
02Alexandria Ocasio-CortezPolitics & Society4.77×
03Charity and causesBusiness & Career4.65×
04Female entrepreneurBusiness & Career4.08×
05Self careHealth3.15×
06Creative writingBusiness & Career3.11×
07Social media marketingBusiness & Career3.07×
08Motivational speakingBusiness & Career2.97×
09ActivismPolitics & Society2.95×
10Hair ExtensionsBeauty & Wellness2.71×
11Curly HairBeauty & Wellness2.71×
12Self-helpHealth2.67×
13Self-loveHealth2.62×
14Digital marketingBusiness & Career2.50×
15Healthy habitsHealth2.48×
16Men's FitnessSports2.45×
17NBA playoffsSports2.40×
18FIFA World CupSports1.62×
19SocietyPolitics & Society1.59×
20SpotifyInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social change audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social change audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.95×
MindfulnessBALANCE1.90×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social change audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Convenience OrientationPREMIUM0.79×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social change have in United States?

Social change has an estimated audience of 16,217,723 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social change fans?

57.6% of Social change fans are female, 42.4% are male, with an average age of 42.3 years.

03

Which brands do Social change fans like most?

Social change fans show strongest brand affinity for Charity and causes (4.65×), Self care (3.15×), and Activism (2.95×) over the country average.

04

Where do Social change fans live in United States?

Social change fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Social change fans also like?

Beyond Social change itself, the audience over-indexes on Self care (3.15×), Activism (2.95×), Self-love (2.62×), and Social equality (4.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Social change audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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