Social change Audience in United States

Social change logo

Social change has an estimated audience of 16,217,723 people in United States. 57.6% are female, 42.4% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Charity and causes, Self care, Activism, Self-love, Social equality.

The average Social change fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charity and causes, Self care, Activism, with strongest over-indexing on Charity and causes (4.65× the country average). Demographically, the Social change audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Social change fans

Demographic split for Social change audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.3
Estimated audience size16,217,723

Audience persona

The typical Social change fan in United States is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Charity and causes.

Top regions in United States

Top regions ranked by reach for Social change in United States
RegionReachAffinity
California2,283,5041.28×
Texas1,414,4731.01×
New York1,084,9631.2×
Florida1,064,4670.97×
Illinois562,9801.04×
Georgia562,1891.13×
North Carolina560,3071.15×
Pennsylvania502,2340.92×
Maryland462,2931.66×
Ohio438,6850.88×
Michigan420,6520.99×
New Jersey379,4480.92×
Arizona375,2591.13×
Virginia358,7620.91×
Massachusetts353,0521.1×
Tennessee324,0591×
Washington278,4680.86×
Indiana271,6840.92×
South Carolina232,3680.95×
Minnesota222,5880.96×
Louisiana215,1971.03×
Wisconsin210,8030.86×
Missouri199,0240.76×
Colorado197,9580.77×
Mississippi187,2321.4×
Kentucky179,6130.88×
Alabama154,9600.68×
Oregon151,8570.82×
Oklahoma146,7980.82×
Connecticut145,7830.9×
Iowa145,4551.09×
Nevada123,6600.79×
Arkansas101,4230.76×
Kansas97,5010.76×
Utah94,7140.65×
New Mexico84,7251.04×
Nebraska79,0860.97×
Washington, District of Columbia69,8221.43×
Rhode Island68,9891.34×
Hawaii63,1880.91×
New Hampshire62,1260.97×
West Virginia60,3200.8×
Idaho55,7020.68×
Delaware45,6651.02×
Alaska45,1461.3×
Maine44,9660.77×
Montana39,3550.87×
South Dakota38,8451.04×
North Dakota37,8221.14×
Wyoming36,5961.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social change audience
BrandAffinityCategory
Charity and causes4.65×Business & Career
Self care3.15×Health
Activism2.95×Politics & Society
Self-love2.62×Health
Social equality4.97×Politics & Society
Social media marketing3.07×Business & Career
Spotify1.51×Internet & Social Media
Society1.59×Politics & Society
Female entrepreneur4.08×Business & Career
Hair Extensions2.71×Beauty & Wellness
NBA playoffs2.4×Sports
Healthy habits2.48×Health
Motivational speaking2.97×Business & Career
Curly Hair2.71×Beauty & Wellness
Creative writing3.11×Business & Career
Digital marketing2.5×Business & Career
Men's Fitness2.45×Sports
Self-help2.67×Health
Volunteering2.11×Politics & Society
Self-awareness2.63×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social change audience
TraitClusterScore
SustainabilityBALANCE2.76
LGBTQ+ IdentityOPEN2.59
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL2.17
Community OrientationOPEN1.82
Family OrientationCONSERVATISM1.8

Worldwide distribution

Worldwide audience distribution share by country for Social change
CountryShare
United States17.7%
India7.3%
Brazil7.2%

See Social change audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Social change have in United States?

Social change has an estimated audience of 16,217,723 people in United States, concentrated in California and Texas.

What is the gender split and age of Social change fans?

57.6% of Social change fans are female, 42.4% are male, with an average age of 42.3 years.

Which brands do Social change fans like most?

Social change fans show strongest brand affinity for Charity and causes (4.65×), Self care (3.15×), and Activism (2.95×) over the country average.

Where do Social change fans live in United States?

Social change fans in United States are most concentrated in California (reach 2,283,504), Texas (reach 1,414,473), and New York (reach 1,084,963). These three regions account for the largest share of the active audience.

What other brands do Social change fans also like?

Beyond Social change itself, the audience over-indexes on Self care (3.15×), Activism (2.95×), Self-love (2.62×), and Social equality (4.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.