Society Audience in United States

Society logo

Society has an estimated audience of 81,576,666 people in United States. 53.7% are female, 46.3% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Society fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (16.46× the country average). Demographically, the Society audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Society fans

Demographic split for Society audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.5
Estimated audience size81,576,666

Audience persona

The typical Society fan in United States is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Society in United States
RegionReachAffinity
California9,018,8201.01×
Texas7,724,6601.1×
Florida5,413,8760.98×
Arizona5,130,0003.1×
New York4,199,4990.92×
Missouri2,669,2062.03×
Georgia2,600,2711.03×
Illinois2,435,9930.9×
North Carolina2,401,1800.98×
Pennsylvania2,273,1750.83×
Michigan2,202,5451.03×
Ohio2,193,6460.87×
Massachusetts2,045,3041.27×
South Carolina1,964,6171.6×
Virginia1,922,0390.97×
Maryland1,711,5441.22×
New Jersey1,641,7900.79×
Oklahoma1,602,0061.77×
Tennessee1,587,0400.97×
Washington1,584,3700.97×
Indiana1,266,8880.85×
Kansas1,247,5861.94×
Colorado1,206,7720.94×
Alabama1,168,9021.03×
Louisiana1,022,4510.97×
Wisconsin1,005,5030.82×
Minnesota917,9270.79×
Oregon916,9340.98×
Kentucky903,1380.88×
Nevada786,3191×
Connecticut705,9840.86×
Mississippi656,0620.98×
Arkansas616,4820.92×
Utah596,5970.82×
Iowa549,9040.82×
New Mexico345,8390.85×
Idaho343,9660.84×
Nebraska324,2650.79×
Washington, District of Columbia304,2081.24×
West Virginia296,6050.78×
Hawaii290,1400.83×
New Hampshire250,1040.78×
Rhode Island241,3220.93×
Maine218,0630.75×
Montana176,1960.78×
Alaska141,7740.81×
Delaware125,3710.56×
South Dakota122,8110.65×
North Dakota109,0590.65×
Vermont97,0990.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Society audience
BrandAffinityCategory
Goop16.46×Internet & Social Media
Governor of Michigan18.86×Politics & Society
Vocal harmony10.29×Music & Radio
Grinch8.4×Movies & TV
Wok13.59×Food & Beverages
Google Home12.04×Technology & Electronics
Hibachi13.96×Food & Beverages
Historic site7.17×Arts & Culture
headspace15.62×Health
Grace Slick14.38×Music & Radio
Cherish (group)17.23×Music & Radio
Hipster14.78×Politics & Society
Fairy godmother10.96×Literature
No Escape (1994 film)16.19×Movies & TV
TV Fanatic13.79×Movies & TV
El Paso County, Colorado16.59×Travel & Leisure
Guitarist (magazine)13.21×Music & Radio
Kikar HaShabbat18.94×News
La Jolla9.89×Travel & Leisure
Mathcore8.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Society audience
TraitClusterScore
ExtroversionTHRILL1.11
TraditionCONSERVATISM1.05
LGBTQ+ IdentityOPEN1.03
Social Media UsageJOY1.03
Family OrientationCONSERVATISM1.01
SustainabilityBALANCE0.99

Worldwide distribution

Worldwide audience distribution share by country for Society
CountryShare
United States22.7%
Italy5.5%
United Kingdom4.8%

See Society audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Society have in United States?

Society has an estimated audience of 81,576,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Society fans?

53.7% of Society fans are female, 46.3% are male, with an average age of 41.5 years.

Which brands do Society fans like most?

Society fans show strongest brand affinity for Goop (16.46×), Governor of Michigan (18.86×), and Vocal harmony (10.29×) over the country average.

Where do Society fans live in United States?

Society fans in United States are most concentrated in California (reach 9,018,820), Texas (reach 7,724,660), and Florida (reach 5,413,876). These three regions account for the largest share of the active audience.

What other brands do Society fans also like?

Beyond Society itself, the audience over-indexes on Governor of Michigan (18.86×), Vocal harmony (10.29×), Grinch (8.4×), and Wok (13.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.