Rascasse Audience Intelligence

Society Audience in United States

A data profile of the people who buy, follow and care about Society in United States — modelled from more than twelve digital signal sources. Society has an estimated audience of 81,576,666 people in United States.

#110among Topic in United States#3in Politics & Society

The average Society fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Recreation, Innovation, Planet Fitness, with strongest over-indexing on Recreation (1.57× the country average).

Demographically, the Society audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Society fan in United States is balanced, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Recreation.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Society profile in United States.

Audience size
81.6M
in United States
Gender
53.7%♀
46.3% male
Age
41.5
average years
Country rank
#136
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Society fans

53.7% are female, 46.3% are male, average age 41.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Society audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.5
Estimated audience size81,576,666
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Society audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Society audience comes from United States.

Worldwide audience distribution share by country for Society
CountryShare
United States22.7%
Italy5.5%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Society audience in United States is strongest.

Fig. 05

Top regions by affinity

Society fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~5M4.07×
02Missouri~2.5M1.80×
03Kansas~1M1.73×
04Oklahoma~1.5M1.66×
05South Carolina~2M1.57×
06Rhode Island~300K1.35×
07Massachusetts~2M1.30×
08Maryland~1.5M1.19×
09Washington, District of Columbia~300K1.14×
10Alabama~1M1.05×
11Texas~7.5M1.04×
12Michigan~2M1.04×
13Mississippi~700K1.00×
14California~9M0.98×
15Georgia~2.5M0.98×
16Nevada~800K0.97×
17North Carolina~2.5M0.96×
18Louisiana~1M0.96×
19Arkansas~600K0.95×
20Tennessee~1.5M0.94×
21Oregon~900K0.94×
22Alaska~200K0.93×
23Florida~5M0.92×
24Washington~1.5M0.92×
25Virginia~2M0.91×
26Colorado~1M0.91×
27Kentucky~900K0.89×
28Illinois~2.5M0.88×
29New Mexico~400K0.88×
30Indiana~1.5M0.87×
31Idaho~400K0.87×
32Hawaii~300K0.87×
33Ohio~2M0.86×
34New York~4M0.85×
35Connecticut~700K0.85×
36Montana~200K0.85×
37Wisconsin~1M0.84×
38Iowa~600K0.84×
39Nebraska~300K0.83×
40Utah~600K0.82×
41West Virginia~300K0.82×
42New Hampshire~300K0.82×
43Pennsylvania~2M0.81×
44South Dakota~200K0.81×
45Maine~200K0.79×
46New Jersey~1.5M0.78×
47Minnesota~900K0.77×
48Vermont~100K0.77×
49North Dakota~100K0.75×
50Delaware~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Society, United States
0.69×1.00×4.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Society audience
#·InterestCategoryAffinity×
01InnovationBusiness & Career2.18×
02Real propertyHome & Garden1.99×
03Diaper bagKids & Family1.92×
04Bruce WillisMovies & TV1.88×
05Creative CommonsTechnology & Electronics1.77×
06Non-alcoholic beverageFood & Beverages1.77×
07HormoneHealth1.77×
08Political scienceBusiness & Career1.73×
09Made in USABusiness & Career1.72×
10DentistryBusiness & Career1.67×
11Risk managementBusiness & Career1.65×
12Diane KeatonMovies & TV1.61×
13DemocracyPolitics & Society1.61×
14RecreationTravel & Leisure1.57×
15AdoptionKids & Family1.57×
16MeteorologyHome & Garden1.56×
17Planet FitnessSports1.54×
18CBS SportsMovies & TV1.54×
19Movie theaterMovies & TV1.54×
20DonationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Society audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.26×
PatriotismCONSERVATISM1.21×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Society audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.93×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Society have in United States?

Society has an estimated audience of 81,576,666 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Society fans?

53.7% of Society fans are female, 46.3% are male, with an average age of 41.5 years.

03

Which brands do Society fans like most?

Society fans show strongest brand affinity for Recreation (1.57×), Innovation (2.18×), and Planet Fitness (1.54×) over the country average.

04

Where do Society fans live in United States?

Society fans in United States are most concentrated in California (reach ~9M), Texas (reach ~7.5M), and Arizona (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Society fans also like?

Beyond Society itself, the audience over-indexes on Innovation (2.18×), Planet Fitness (1.54×), Real property (1.99×), and Creative Commons (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Society audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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