Society Audience in France
Society has an estimated audience of 12,486,670 people in France. 52.7% are female, 47.3% are male, average age 41.3. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (261.24× the country average). Demographically, the Society audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Category: Politics & Society · Type: Topic
Demographics of Society fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 41.3 |
| Estimated audience size | 12,486,670 |
Audience persona
The typical Society fan in France is balanced, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Top brand affinities of Society fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 261.24× | Kids & Family |
| Christmas Gift | 28.74× | Kids & Family |
| Kitchen garden | 14.33× | Home & Garden |
| Christmas tree | 24.9× | Kids & Family |
| Broadcasting of sports events | 14.48× | Movies & TV |
| Dentistry | 12.02× | Business & Career |
| Zoom lens | 10.79× | Technology & Electronics |
| Girl power | 15.58× | Politics & Society |
| Selfridges | 205.33× | Shopping |
| Hormone | 8.38× | Health |
| Breast Cancer awareness | 10.43× | Health |
| Sustainable products | 6.02× | Politics & Society |
| Recreation | 1.85× | Travel & Leisure |
| Real property | 1.83× | Home & Garden |
| Plants vs. Zombies | 22.99× | Games |
| Permanent residency | 3.42× | Business & Career |
| Improvisation | 4.06× | Music & Radio |
| Doctor of Medicine | 6.75× | Business & Career |
| Sexology | 10.06× | Kids & Family |
| Single-lens reflex camera | 6.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.36 |
| Career Orientation | POWER | 2.36 |
| Patriotism | CONSERVATISM | 2.24 |
| Spirituality | BALANCE | 1.1 |
| Tradition | CONSERVATISM | 1.1 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
See Society audiences in other countries
More Politics & Society audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.