A data profile of the people who buy, follow and care about Society in France — modelled from more than twelve digital signal sources. Society has an estimated audience of 12,486,670 people in France.
Society has an estimated audience of 12,486,670 people in France. 52.7% are female, 47.3% are male, average age 41.3. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (261.24× the country average).
Demographically, the Society audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Society fan in France is balanced, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Society profile in France.
52.7% are female, 47.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 41.3 |
| Estimated audience size | 12,486,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Society audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 261.24× | ||
| 02 | Selfridges | Shopping | 205.33× | ||
| 03 | Christmas Gift | Kids & Family | 28.74× | ||
| 04 | Christmas tree | Kids & Family | 24.90× | ||
| 05 | Plants vs. Zombies | Games | 22.99× | ||
| 06 | Girl power | Politics & Society | 15.58× | ||
| 07 | Broadcasting of sports events | Movies & TV | 14.48× | ||
| 08 | Kitchen garden | Home & Garden | 14.33× | ||
| 09 | Dentistry | Business & Career | 12.02× | ||
| 10 | Zoom lens | Technology & Electronics | 10.79× | ||
| 11 | Breast Cancer awareness | Health | 10.43× | ||
| 12 | Sexology | Kids & Family | 10.06× | ||
| 13 | Hormone | Health | 8.38× | ||
| 14 | Doctor of Medicine | Business & Career | 6.75× | ||
| 15 | Single-lens reflex camera | Technology & Electronics | 6.58× | ||
| 16 | Sustainable products | Politics & Society | 6.02× | ||
| 17 | Improvisation | Music & Radio | 4.06× | ||
| 18 | Permanent residency | Business & Career | 3.42× | ||
| 19 | Recreation | Travel & Leisure | 1.85× | ||
| 20 | Real property | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.36× | |
| Career Orientation | POWER | 2.36× | |
| Patriotism | CONSERVATISM | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.86× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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