Society Audience in Mexico
Society has an estimated audience of 8,574,423 people in Mexico. 50.8% are female, 49.2% are male, average age 32.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (256.24× the country average). Demographically, the Society audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Society fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 32.9 |
| Estimated audience size | 8,574,423 |
Audience persona
The typical Society fan in Mexico is balanced, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Society fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 256.24× | Shopping |
| Costa Rica | 481.67× | Travel & Leisure |
| Game consoles | 167.04× | Technology & Electronics |
| Catholic Church | 128.5× | Politics & Society |
| Sarcasm | 85.41× | Politics & Society |
| Mobile game | 72.03× | Games |
| Travel agency | 83.14× | Travel & Leisure |
| Banana | 64.25× | Food & Beverages |
| Exfoliation (cosmetology) | 131.62× | Beauty & Wellness |
| Valentine's Day | 110.98× | Kids & Family |
| El País | 63.49× | News |
| Broadcasting of sports events | 80.88× | Movies & TV |
| Dentistry | 52.91× | Business & Career |
| Daily Horoscope | 544.14× | Internet & Social Media |
| Sexology | 40.06× | Kids & Family |
| Freeware | 30.99× | Technology & Electronics |
| Multi-level marketing | 43.08× | Business & Career |
| Breastfeeding | 35.53× | Kids & Family |
| Pilsner | 46.86× | Food & Beverages |
| Orange (fruit) | 46.86× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.48 |
| Travelling | THRILL | 21.69 |
| Urban Lifestyle | OPEN | 4.42 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.42 |
| Design Affinity | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
See Society audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.