Society Audience in Mexico
Society has an estimated audience of 8,574,423 people in Mexico. 50.8% are female, 49.2% are male, average age 32.9. Top brand affinities: MSN, Real Madrid C.F., Catholic Church, TikTok, Banana.
Top brand affinities include MSN, Real Madrid C.F., Catholic Church, with strongest over-indexing on MSN (3.78× the country average). Demographically, the Society audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Politics & Society · Type: Topic
Demographics of Society fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 32.9 |
| Estimated audience size | 8,574,423 |
Audience persona
The typical Society fan in Mexico is balanced, around 32.9 years old, with strong Quality Awareness tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.78× | News |
| Real Madrid C.F. | 1.59× | Sports |
| Catholic Church | 2.76× | Politics & Society |
| TikTok | 1.98× | Internet & Social Media |
| Banana | 2.75× | Food & Beverages |
| Pedro Pascal | 2.85× | Movies & TV |
| Sarcasm | 2.78× | Politics & Society |
| Travel agency | 2.79× | Travel & Leisure |
| Game consoles | 2.01× | Technology & Electronics |
| Beaches | 1.73× | Travel & Leisure |
| Personal care | 1.57× | Health |
| El País | 2.66× | News |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Credit cards | 1.52× | Business & Career |
| Furniture | 1.51× | Home & Garden |
| Crafts | 1.51× | Home & Garden |
| Banking | 1.61× | Business & Career |
| Broadcasting of sports events | 3.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.06 |
| Luxury Orientation | PREMIUM | 2.04 |
| Family Orientation | CONSERVATISM | 2 |
| Design Affinity | PREMIUM | 1.86 |
| Price Sensitivity | PREMIUM | 1.83 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
See Society audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.