A data profile of the people who buy, follow and care about Society in Brazil — modelled from more than twelve digital signal sources. Society has an estimated audience of 16,978,346 people in Brazil.
Society has an estimated audience of 16,978,346 people in Brazil. 57.5% are female, 42.5% are male, average age 41.0. Top brand affinities: Coritiba Foot Ball Club, Dafiti, Centauro, Submarino, MSN.
Top brand affinities include Coritiba Foot Ball Club, Dafiti, Centauro, with strongest over-indexing on Coritiba Foot Ball Club (2.53× the country average).
Demographically, the Society audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Society fan in Brazil is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Coritiba Foot Ball Club.
The key figures that characterise the Society profile in Brazil.
57.5% are female, 42.5% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.0 |
| Estimated audience size | 16,978,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Society audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Submarino | Shopping | 3.22× | ||
| 02 | Coritiba Foot Ball Club | Sports | 2.53× | ||
| 03 | Children's literature | Literature | 2.28× | ||
| 04 | OQVestir | Shopping | 2.21× | ||
| 05 | Centauro | Cars & Mobility | 2.20× | ||
| 06 | Maria Bethânia | Music & Radio | 2.08× | ||
| 07 | Dafiti | Fashion & Accessoires | 2.06× | ||
| 08 | Marie Curie | Business & Career | 1.93× | ||
| 09 | MSN | News | 1.85× | ||
| 10 | Bossa nova | Music & Radio | 1.83× | ||
| 11 | Gal Costa | Music & Radio | 1.80× | ||
| 12 | Spanish language | Politics & Society | 1.78× | ||
| 13 | Deborah Secco | Movies & TV | 1.77× | ||
| 14 | Juliana Paes | Movies & TV | 1.71× | ||
| 15 | Netshoes | Shopping | 1.66× | ||
| 16 | Petrobras | Cars & Mobility | 1.62× | ||
| 17 | UOL Esporte | Sports | 1.59× | ||
| 18 | Forestry | Home & Garden | 1.57× | ||
| 19 | Olympikus | Sports | 1.54× | ||
| 20 | Island | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Tradition | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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