Society Audience in Brazil
Society has an estimated audience of 16,978,346 people in Brazil. 57.5% are female, 42.5% are male, average age 41.0. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Harry Potter, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.18× the country average). Demographically, the Society audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Politics & Society · Type: Topic
Demographics of Society fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.0 |
| Estimated audience size | 16,978,346 |
Audience persona
The typical Society fan in Brazil is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.18× | Sports |
| Sport Club Corinthians Paulista | 2.17× | Sports |
| São Paulo FC | 2.09× | Sports |
| Harry Potter | 1.91× | Movies & TV |
| Neymar | 2.36× | Sports |
| Cruzeiro Esporte Clube | 1.87× | Sports |
| Real Madrid C.F. | 1.65× | Sports |
| Coritiba Foot Ball Club | 3.46× | Sports |
| Santos FC | 1.63× | Sports |
| Sport Club Internacional | 2× | Sports |
| UEFA Champions League | 2.43× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 2.15× | Sports |
| Fast food | 2.22× | Food & Beverages |
| Children's clothing | 2.67× | Fashion & Accessoires |
| Netshoes | 2.48× | Shopping |
| Preta Gil | 1.74× | Music & Radio |
| TikTok | 2.01× | Internet & Social Media |
| Handbags | 2.44× | Fashion & Accessoires |
| AliExpress | 2.29× | Shopping |
| Brazil national football team | 2.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.25 |
| Creativity | OPEN | 1.95 |
| Need for Security | CONSERVATISM | 1.88 |
| Risk Appetite | THRILL | 1.72 |
| Design Affinity | PREMIUM | 1.68 |
| Tradition | CONSERVATISM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
See Society audiences in other countries
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.