A data profile of the people who buy, follow and care about Olympikus in Brazil — modelled from more than twelve digital signal sources. Olympikus has an estimated audience of 4,569,408 people in Brazil.
The average Olympikus fan in Brazil is 39.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Neo Geo, Eraser, Vistas, with strongest over-indexing on Neo Geo (573.37× the country average).
Demographically, the Olympikus audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Olympikus fan in Brazil is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Neo Geo.
The key figures that characterise the Olympikus profile in Brazil.
59.1% are female, 40.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.0 |
| Estimated audience size | 4,569,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 27% | |
| 40-49 | 23% | |
| 50+ | 14% |
of the worldwide Olympikus audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.2% |
| Argentina | 0.8% |
| United States | 0.7% |
Where the Olympikus audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~100K | 1.47× | |
| 02 | Sergipe | ~70K | 1.44× | |
| 03 | Amapá | ~20K | 1.40× | |
| 04 | Alagoas | ~90K | 1.37× | |
| 05 | Pernambuco | ~300K | 1.36× | |
| 06 | Paraíba | ~100K | 1.20× | |
| 07 | Rio Grande do Sul | ~300K | 1.10× | |
| 08 | Piauí | ~70K | 1.10× | |
| 09 | Roraima | ~10K | 1.09× | |
| 10 | Ceará | ~200K | 1.07× | |
| 11 | Minas Gerais | ~500K | 1.02× | |
| 12 | Bahia | ~300K | 1.02× | |
| 13 | Maranhão | ~100K | 0.97× | |
| 14 | Espírito Santo | ~90K | 0.97× | |
| 15 | Acre | ~20K | 0.97× | |
| 16 | Pará | ~100K | 0.96× | |
| 17 | Rio de Janeiro | ~400K | 0.90× | |
| 18 | Tocantins | ~30K | 0.90× | |
| 19 | Mato Grosso do Sul | ~60K | 0.86× | |
| 20 | Federal District | ~60K | 0.82× | |
| 21 | Santa Catarina | ~200K | 0.81× | |
| 22 | Paraná | ~200K | 0.79× | |
| 23 | Rondônia | ~30K | 0.79× | |
| 24 | São Paulo | ~900K | 0.76× | |
| 25 | Goiás | ~100K | 0.69× | |
| 26 | Mato Grosso | ~50K | 0.60× | |
| 27 | Amazonas | ~40K | 0.56× |
The strongest cross-interests of the Olympikus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neo Geo | Games | 573.37× | ||
| 02 | Eraser | Movies & TV | 86.59× | ||
| 03 | Showmatch | Movies & TV | 61.87× | ||
| 04 | Vistas | Music & Radio | 55.12× | ||
| 05 | Reiss (brand) | Fashion & Accessoires | 54.42× | ||
| 06 | Argentine Football Association | Sports | 51.52× | ||
| 07 | Blossoms | Music & Radio | 18.93× | ||
| 08 | Miles Teller | Movies & TV | 12.50× | ||
| 09 | Ramarim | Brand | 12.49× | ||
| 10 | Obsessed (2009 film) | Movies & TV | 9.65× | ||
| 11 | Campeonato Brasileiro Série D | Sports | 7.45× | ||
| 12 | Philco | Technology & Electronics | 6.55× | ||
| 13 | São João, Pernambuco | Travel & Leisure | 5.81× | ||
| 14 | Tramontina | Business & Career | 4.43× | ||
| 15 | Centauro | Cars & Mobility | 3.89× | ||
| 16 | Dafiti | Fashion & Accessoires | 2.86× | ||
| 17 | Netshoes | Shopping | 2.55× | ||
| 18 | Grêmio Foot-Ball Porto Alegrense | Sports | 2.14× | ||
| 19 | Sport Club Internacional | Sports | 2.08× | ||
| 20 | Cruzeiro Esporte Clube | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.59× | |
| Sports Activity | POWER | 1.46× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.97× | |
| Travelling | THRILL | 1.00× | |
| Urban Lifestyle | OPEN | 1.01× |
Olympikus's target market in Brazil covers an estimated 4,569,408 people, concentrated in São Paulo and Minas Gerais.
59.1% of the Olympikus audience are female, 40.9% are male, with an average age of 39.0 years.
Olympikus fans show strongest brand affinity for Neo Geo (573.37×), Eraser (86.59×), and Vistas (55.12×) over the country average.
Olympikus fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Olympikus itself, the audience over-indexes on Eraser (86.59×), Vistas (55.12×), Miles Teller (12.5×), and Reiss (brand) (54.42×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Olympikus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.