A data profile of the people who buy, follow and care about São João, Pernambuco in Brazil — modelled from more than twelve digital signal sources. São João, Pernambuco has an estimated audience of 3,430,521 people in Brazil.
São João, Pernambuco has an estimated audience of 3,430,521 people in Brazil. 70.6% are female, 29.4% are male, average age 42.0. Top brand affinities: Miles Teller, Olympikus, Instagram, Forró, Lourdes.
Top brand affinities include Miles Teller, Olympikus, Instagram, with strongest over-indexing on Miles Teller (13.88× the country average).
Demographically, the São João, Pernambuco audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Creativity, Convenience Orientation.
The typical São João, Pernambuco fan in Brazil is more female, around 42.0 years old, with strong Creativity tendencies and a notable affinity for Miles Teller.
The key figures that characterise the São João, Pernambuco profile in Brazil.
70.6% are female, 29.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 42.0 |
| Estimated audience size | 3,430,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide São João, Pernambuco audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 86.0% |
| Portugal | 6.9% |
| United States | 1.4% |
The strongest cross-interests of the São João, Pernambuco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lourdes | Travel & Leisure | 16.36× | ||
| 02 | Miles Teller | Movies & TV | 13.88× | ||
| 03 | Instax | Technology & Electronics | 11.06× | ||
| 04 | Mundo Verde | Business & Career | 10.43× | ||
| 05 | TV Cultura | Movies & TV | 8.67× | ||
| 06 | Jorge Ben Jor | Music & Radio | 7.18× | ||
| 07 | Philco | Technology & Electronics | 6.34× | ||
| 08 | Olympikus | Sports | 5.81× | ||
| 09 | Tramontina | Business & Career | 4.92× | ||
| 10 | Larissa Manoela | Movies & TV | 4.57× | ||
| 11 | Ceará | Travel & Leisure | 4.30× | ||
| 12 | SENAI | Business & Career | 3.62× | ||
| 13 | Forró | Music & Radio | 3.22× | ||
| 14 | Country music | Music & Radio | 2.06× | ||
| 15 | Rock music | Music & Radio | 2.01× | ||
| 16 | Internet & Social Media | 2.00× | |||
| 17 | Netshoes | Shopping | 1.99× | ||
| 18 | Pop music | Music & Radio | 1.95× | ||
| 19 | Shopping malls | Shopping | 1.83× | ||
| 20 | Medicine | Business & Career | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.58× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Social Media Usage | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Mindfulness | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for São João, Pernambuco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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